Nathalie LAMRI

- BtoBtoC Channels - Strategic Business Partnerships - Product & Marketing Travel Industry - International https://www.linkedin.com/showcase/ubigi/ #TravelTech #eSIM #Ubigi #Mobility

Holding ultimate responsibility for the marketing activities of the brands and overseeing the development and delivery of a fully integrated marketing strategy for the business Responsible for the overall marketing, communications and digital strategy and budget for the Group; Member of the COMEX (listed on the London Stock Exchange) • Complete redesigning of the Group's corporate & employer brand, communication materials and websites (for 20 subsidiaries) • Developing the BtoC and BtoB marketing calendar acquisition, CRM, and loyalty campaigns , setting the guidelines for the marketing mix, and working with local teams to cascade these campaigns across Europe and APAC (over 50,000 PoS in Europe including 13,000 in France) • Providing short and long term market forecasts and reports • Defining Innovation & New Product Development roadmap in line with the brand's strategic priorities and consumer trends (Photo, Food and Laundry full automate self service market categories) • Utilizing consumer insights and competitive analysis to initiate improvements in the products to meet consumer/market needs • Managing the marketing team (12 people) and annual budget (3 million €) to ensure that all financial targets and deadlines are met ( exceeded the sales budget in the last 2 years about 300 million € yearly revenue stock price multiplied by 2 in 2 years) www.me-group.com www.photomaton.fr www.revolution-laundry.com

My mission was to make Ubigi a worldwide leading brand in travel eSIM connectivity. https://www.linkedin.com/showcase/ubigi/ Ubigi provides eSIM connectivity solutions to international travelers around the world and leading global brand such as BMW, Air France… Ubigi has launched its direct-to-consumer eSIM offer together with a large range of prepaid affordable data plans to keep global travelers always connected when traveling abroad in 200+ destinations. #eSIM #IoT #MobileDevices #ConnectedCars #StayAlwaysConnected #Ubigi #UbigiForPlay #UbigiForBusiness #TravelTech #Mobility www.ubigi.com

Lead digital strategies for big brands in multiple markets across all digital channels Craft, implement, track and optimize digital, brand content, social media, e-influence, CRM campaigns www.change.bz

Lead digital strategies for big brands in multiple markets across all digital channels Craft, implement, track and optimize digital, brand content, social media, e-influence, CRM campaigns http://www.agenceicilondres.com/

• Leading and managing Product Development & Roadmap worldwide, in close relation with R&D and Sales • Permanently analyzing end-consumer needs to identify innovative trends and define new product categories and features, new services and new business models (i.e.: mobile applications, UI/UX, connected and streaming devices, cloud-based devices, wireless and multiroom audio systems, cloud gaming OTT) • Identifying and integrating start-ups, technology partners and suppliers • Conducting market research to determine benchmarks and analyzing competitiveness of the product portfolio • Redefining and developing the corporate identity and the new brand platform • Creating, managing, coordinating and executing all marketing strategies (offline and online) and implementing tactical marketing and communication plans worldwide • In charge of traffic acquisition • Suggesting and developing business partnerships (cross branding, licensing…) • Overseeing product and marketing teams worldwide (about 15 people) • Managing Product & Marketing total budget (about 3.5 Million €) • Organizing events (shows, kickoffs, PR...) • Managing external agencies (Designers, Com, PR, Digital...)

Head of Operations EMEA @ToppsDigital (full time contractor during 12 months) Development of the Facebook Credits (Facebook virtual currency) in Europe (prepaid cards) • In charge of the development of Facebook Credits in Europe (POSA cards) • Relationships with key activators (Incomm, Blackhawk Network, ePay...) • Direct relationships with major European key accounts (Media Markt / Saturn, Carrefour, Auchan, Tesco, Fnac, Gamestop, Sainsbury's, WH Smith, Expert, Müller...) • Implementation of trade marketing operations with these key accounts • Organization of cross-channel marketing operations (web-to-store and store-to-web) with resellers and video game publishers on Facebook • In charge of partnerships with digital content providers (game publishers mainly) General Manager France @deltaDNA, previously GamesAnalytics (full time contractor during 12 months) • In charge of business development and marketing – Predictive analytics software for online games

Creation Studio - Boardgames, collectibles • Management of a team of 25 people • Re-positioning of the editorial offer and development of 3 new IP’s sold in Europe • Re-launch of the Rackham Entertainment website to grow e-commerce and community members • Relationship with the shareholders (VC) across all aspects of finance and business development

• 7 years of sourcing, manufacturing and trading with China • Exclusive supply of the video game accessories Private label for Auchan International, building the label to an annual turnover up to 6 Million € • Launch of KID BOX, the first range of interactive DVD hardware and software (gained 100K€ in innovation funding) • Development of fully customized licensed products (hardware and software): Disney, Warner Bros., Star Wars, Marvel, Nickelodeon, BBC, Hasbro, MTV…

• Creation of the French subsidiary of a US publisher from scratch, building revenue to over €10 Million within 12 months • Recruitment of a fully functioning Sales, Marketing, Finance and Logistics team (over 25 staff) • Successfully negotiated the distribution rights of very famous Japanese video game publishers