Nathalie Saidj
Accomplished Marketing Professional - Motivational leader
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
À propos
Introduction
I’ve been « diagnosed » as a motivational leader—though I prefer to think of myself as someone who thrives on bringing out the best in people and ideas. With a unique blend of strategic thinking, creativity, and a knack for structuring and optimizing, I turn challenges into bold concepts and measurable success. 🚀 From leading Red Bull Switzerland to record-breaking brand ratings and sales 🌟 to rolling up my sleeves in startups and scale-ups to build teams and strategies that drive growth, I bring contagious enthusiasm and sharp focus to every project. Having worked across several countries 🌍 and fluent in four languages, I specialize in crafting business strategies that align with company goals and delivering integrated marketing campaigns that drive growth and impact. My expertise includes team leadership, stakeholder management, customer-centric innovation, and revenue growth strategies—always guided by a data-driven approach to uncovering opportunities. I thrive on solving complex challenges 💡—whether it’s aligning cross-functional teams, optimizing performance for maximum ROI, or guiding companies through digital transformation. If you’re looking for someone who leads with passion, sharp insights, and just enough wit to keep things engaging, let’s connect! 🤝
Expérience de travail
Marketing Consultant
janv. 2025 - Présent
1 an 10 mois
Marketing Lead and Business Development
Climeworks
janv. 2023 - déc. 2024
2 ans
Zurich, Suisse
Collaboration with C-suite executives to develop and implement business plans aligned with company objectives • Execution of B2C acquisition strategies through targeted marketing tactics and data-driven insights to attract and retain customers • Establishment and maintenance of strategic alliances that expand market reach and strengthen the company’s position in competitive markets • Identification of growth opportunities within business development, optimization of market positioning, and implementation of structured plans to drive revenue and market share • Close collaboration with internal teams, particularly sales and brand, to create cohesive strategies that align messaging, boost engagement, and strengthen the overall brand experience
Senior Vice President Marketing and Communication
Liiva
oct. 2021 - oct. 2022
1 an 1 mois
Zurich, Suisse
- Define and manage marketing strategy, growth strategy and team structure. - Digital Agency lead & management
Red Bull
avr. 2008 - oct. 2021
13 ans 7 mois
57340 Suisse, France
Head of Brand Marketing
avr. 2012 - oct. 2021
9 ans 7 mois
57340 Suisse, France
Responsible for the Brand Marketing Team & Strategy aiming to increase the per Capita Consumption and develop the Brand Image while managing the Team of 5 Direct Report and indirect 30 ambassadors. Work of scope: - Yearly Business Planning & monthly budget management - Brand & Product Strategy based on consumer & category insights - Advertising & Digital marketing (classic and digital) managing the whole creative process with creative and media agency - Drive & analysis qualitative & quantitative studies - Content planning for our ambassador program (30 students) - BtoC 360 activation plan, from briefing to implementation focus digital activation - Guardian of the brand seeking new opportunity while ensuring consistency on every touch point - Collaboration with Sales and Trade Marketing ensuring brand and product activation in & off line
Marketing Manager
mai 2011 - mai 2012
1 an 1 mois
Hong-Kong, Hong Kong
Development and implementation of the full marketing mix to establish the Brand in Hong Kong - Business Planning of Marketing Department - Recruitment & management of The marketing team - Management of strategic marketing directions - Creation, planning and execution of marketing programs & events - Setting & implementation of advertising strategy - Market analyses (T&A) - Management of our Media, Creative and BTL agencies Special: i also worked on a 3 month project base, for the Launch of Red Bull in South Korea
Brand Specialist
avr. 2008 - mai 2011
3 ans 2 mois
Région de Paris, France
Build from scratch the entire promotion programme of Red Bull in France (Sampling & Ambassador) Key facts: - Sampling: Wings Team with 200 ppl. - Ambasador: Student Brand Manager with 70 ppl - Field Team managing those programmes: 6 regions, 12 ppl - Business Planning - Define, develop & implement the national strategy - Build and set up the teams and their objectives - Lead innovation ideas for intern & extern objectives (from training tools to new event concepts) Special: I was the very first employee of Red Bull France :)
Formation
KEDGE Business School
Master's degree, Marketing/Marketing Management, General
2005 - 2008
4 ans
Licences et certifications
Introduction Agile Marketing
Délivré le : août 2022