Nathalie Wilson

Leading the repositioning of The Social Hub toward a more premium hybrid hospitality concept. Building and structuring the global marketing organization across digital, CRM, and business marketing to strengthen brand desirability and commercial performance. • Defined the global marketing roadmap and priorities supporting growth and profitability. • Developed the omnichannel marketing strategy across paid media, SEO, CRM, and content. • Improved direct revenue and customer retention through data-driven digital and CRM programs. • Collaborated closely with senior leadership to align marketing performance with business targets.

Lead the digital marketing strategy to achieve the company digital transformation. Including marketing automation, content management, demand generation, lead management to drive new sales, client cross-sells, upsell and loyalty, through personalized, individualized messaging across all digital channels (web, email, mobile, social etc.). Transformed marketing organization working with brand to build an internal creative agency covering both content creation and dissemination. Co-leadership of developing campaigns, communication materials and go to market plans to retain clients, grow usage amongst travelers (B2B2C) to generate leads and nurture prospects. Global marketing lead for the sub business lines CWT Meetings & Events, Energy Resources and Marine and Solutions Group. • Implemented marketing strategies to grow web leads (x3) and traffic (+126%) • Achieved a 70% increase in email open rates though improved marketing automation processes • Contributed to the company turnaround by achieving record levels of client retention (98%) and new sales.

Creation of new marketing services organization structure and processes. Aligned and deployed it with multifunctional teams across regions. Defined successful strategy to help company achieve its strategic goals. Managed team of 25 people responsible for go to market plans, marketing content and collateral's, knowledge management, proposal building, design, training and the marketing tools used to launch these strategies. • Responsible for the creative re-launch of CWT’s mobile application to boost usage and reduce attrition • Developed new global strategic process for overall go to market strategies, brief, launch, tracking, KPI's etc. which resulted in marked performance improvements • Growth in product revenues (+10% in 2 years) and client satisfaction scores (an average of 4/5) across the product portfolio

Led a team responsible for assisting salesforce in the strategic management, attraction, day-to-day running, communication & organization of client, prospects and internal relationships. This included the ownership of CRM, digital marketing, knowledge management, product/service training and communications, global proposal development and program optimization tools. • Developed and implemented within 4 months a new program planning process for the entire client-facing organization, with the ability to create draft business plans for clients in the CRM based on existing strategies, products and services • Embedded within CRM all internal program optimization tools to improve client segmentation and needs analysis

Creation of new team to assist client facing organization in their sales and retention strategies. Launch new internal tools and improved process through training and better knowledge management. Overall management of digital marketing, CRM and proposal developments. • Selection, implementation and roll out of new CRM technology. Bringing 500M$ savings. • Launched new program optimization tools: CWT Savings Calculator, CWT Diagnostic. • Benchmarked strategic positioning of clients and the actions to put in place to bring greater efficiencies and savings.

Management of two high profile global clients (Top 25 worldwide). Development of strategic process' s relating to travel expenses, booking processes, procedures and management. Management of CWT National Account Managers responsible for these accounts in the countries servicing the client. Standardization of services, exchange of best practices and coordination of local client contacts. • Successful renegotiation and signature of both global contracts avoiding a global re-bid and incorporating additional upsells (over 1B$ in traffic) • 10% increase in profitability of accounts • Increased global coverage (new countries)