Nathan Araujo

– Contributed to marketing strategy for Hotmart FIRE, the company's flagship international event – Designed digital and print assets (social media, paid ads, promotional materials, signage) – Created and optimized landing pages with a UX/UI and CRO-driven approach – Improved campaign performance through user experience and conversion optimization – Collaborated with marketing, product, and media teams

– Led the creation and development of visual identities for real estate projects and corporate events, ensuring brand consistency and strategic alignment across all formats and platforms. – Designed institutional and promotional materials including presentations, catalogs, brochures, and infographics, especially for the luxury real estate market. – Managed print production for brochures, giveaways, stationery, and large-format materials, as well as overseeing the installation of visual signage for booths and events. – Developed digital assets for social media, email marketing, landing pages, banners, and short videos to enhance campaign performance. – Collaborated with copywriters, marketing strategists, and developers to deliver intelligent, result-driven solutions. – Applied conversion-oriented design principles, boosting the share of digital channels in real estate sales for Somattos from 15% to 40%. – Supervised and mentored junior designers and interns, leading creative direction and ensuring high-impact results.

– Designed and executed creative visual solutions for large-scale events ensuring brand-alignment, impactful presentations. – Prepared production-ready files for a wide range of formats and materials, maintaining high-quality standards in all deliverables. – Oversaw the entire graphic production process, ensuring timely delivery and consistent visual quality. – Created high-impact presentations for final audiences and stakeholders, blending design expertise with effective storytelling. – Edited short videos to support multimedia content strategies.

– Managed communications for the Acoustic Tour, leading the visual identity and promotional strategy for over 200 shows, with 65% sold out. – Hired and coordinated vendors in photography, design, IT, and event coverage, ensuring organized delivery and consistent visual communication. – Designed promotional and institutional graphics across print and digital channels. – Created visual assets for social media, streaming platforms, and printed materials. – Produced visual content for concerts, events, and brand activations. – Worked alongside record labels, sponsors, and strategic partners to plan interviews, TV appearances, and meet contractual deliverables. – Participated in the signage setup of major concerts (e.g., John Mayer, Tribalistas, AMIGOS 20 anos) in partnership with Malab Produções.

– Created strategic presentations for Jchebly and Atmosphera, ensuring clear and persuasive visual communication. – Designed realistic mockups for ad space in airports and bus stations across Brazil, supporting client pitches and sales negotiations. – Executed visual solutions for major brands such as Itambé, Fiemg, Direcional, FCA and New Holland, in line with brand identity and positioning goals.

– Created visual content for print and digital media – Developed brand identities and communication strategies – Managed campaigns and event communication projects