Nawfal Mourchid

International E-commerce Project Management (French and English): - 360° e-commerce strategy: commercial plan (offers, push-product campaigns, Google Ads), commercial animation, and activation of acquisition levers (SEO, SEA, email marketing). - Monitoring performance using Google Analytics, Google Search Console, and reporting on KPIs (traffic, conversion rate, average order value, bounce rate). - Optimizing landing pages, user journey (UX/UI), and conversion rates (CRO). - Managing the product catalog: integration, updates, SEO for product listings, and pricing. - Coordinating the production of visual and editorial content, aligned with key commercial events. - Administering the daily management of websites: promotions, pricing, and detection/resolution of technical issues. - Implementing a CRM system for customer segmentation and campaign personalization. - Developing a product personalization service using a laser machine (testing, calibration, design). - Continuously monitoring the competition to recommend functional, ergonomic, and commercial improvements. Complete management of the e-commerce website deployment for the spanish market: - Conducting market studies and competitive benchmarking. - Establishing and validating the testing plan. - Coordinating internal stakeholders (marketing, sales, IT, purchasing teams) and external parties (agency). - Fully populating the website: different products (SKUs), optimized visuals, SEO-friendly product descriptions, defining prices and commercial rules. - Implementing web merchandising strategies (cross-selling, site structure, promotions). - Leading the functional testing and validation before going live.

- Contribution to the development of promotional and communication initiatives for our brands. - Online and offline marketing. - Prospecting potential clients and initiating sales activities. - Direct visits to prospects' premises. - Active participation in pre-sales and post-sales activities. - Building a portfolio of brands by showcasing our existing solutions. - Actively participating in brand diversification for the creation of future products and clients. - Business development (B2B + B2C) in collaboration with management. - Proactively engaging in the development of new projects (with market research). - Preparation of client presentations + creation of product demonstrations in collaboration with the technical team. - Development and execution of integrated digital strategies aligned with business objectives. - Creation of detailed plans covering content, social media, SEO, and online advertising. - Project oversight from conception to delivery, adhering to timelines and budget. - In-depth analysis of online customer journeys and identification of improvement points. - Close collaboration with creative, technical, and marketing teams to ensure quality and consistency. - In-depth analysis of online customer journeys and identification of improvement points.

- Development and implementation of social media strategies to enhance brand visibility. - Creation, publication, and management of engaging content across various platforms. - Proactive interaction with the online community and management of comments. - Analysis of social media performance using analytical tools and strategic adjustments accordingly. - Close collaboration with marketing, creative, and communication teams. - Management of advertising campaigns on social networks. - Preparation of regular reports on key performance indicators and recommendations for improvement. - Effective response to issues and challenges related to online reputation. - Maintenance of a consistent brand identity tailored to each social platform. - Ensuring compliance with social platform guidelines and policies. - Experimentation and adoption of new features and techniques to optimize outcomes.