Neha Raichura
Senior Digital Marketing Strategist | Paid Media
Salary / Daily rate
London, UK
Freelance, open to permanent contract
Remote only
Skills
Languages
About me
Intro
Social Media & Digital Marketing Expert with 10+ years’ experience leading multi-channel strategies and campaigns for brands including Dove, AXE, Clinique and The Times and Sunday Times. My work focuses on helping brands grow through impactful storytelling, data-driven strategy and audience-first creative. I specialise in organic and paid media; from brand auditing, strategy planning, creative development to hands on execution and performance analysis.
Work experience
Social Media & Digital Marketing Consultant
FreelanceFreelance
Oct 2024 - Present
2 years 1 month
Remote, OR 97458, USA
Develop and execute social media & digital marketing strategies that align with each client's unique goals, audience and industry. Focussing on organic and paid media, content marketing and analytics-driven insights to create customised campaigns across Meta, TikTok, YouTube and other key platforms to drive engagement, growth and business success.
Senior Digital Marketing Manager
News UK
Aug 2023 - Oct 2024
1 year 3 months
London, UK
Owned and delivered the paid media and content strategy for all brand and editorial marketing initiatives that drive customer growth, revenue and digital subscriptions for The Times & Sunday Times, Times Money Mentor, Times Radio, TLS.
Travel
Career Break
Sep 2022 - May 2023
9 months
Digital Transformation
Unilever
Aug 2018 - Oct 2022
4 years 3 months
London, UK
Developed and led multi-channel media strategies and campaigns using key data insights, purposeful content and innovation for global brands; Dove, Lynx, Tresemmé and Simple.
The Estée Lauder Companies Inc.
Sep 2014 - Oct 2017
3 years 2 months
Assistant Digital Campaign Manager
Aug 2016 - Oct 2017
1 year 3 months
Developed and executed 40+ consumer focused digital campaigns for both product launches and always on campaigns across all main media platforms. Adopted a data-driven approach to streamline the path to purchase, to achieve key business objectives.
Digital Coordinator
Sep 2014 - Oct 2016
2 years 2 months
London, UK
Skills: Social Media Marketing · Media Planning · Content Strategy · Paid Media Advertising · Digital Marketing · Online Campaign Management · Audience Segmentation · Search Engine Optimization (SEO) · Customer Experience · Data-driven Marketing · Data Analytics
Online Production Assistant
Arcadia Group Ltd
Sep 2013 - Oct 2014
1 year 2 months
London, UK
Skills: Pay Per Click (PPC) · Adobe Analytics · Email Strategy · Content Management · Mobile Marketing · E-commerce · Content Strategy · Digital Marketing · Optimization · Email Marketing · Web Design · Content Management Systems (CMS)
Ecommerce Intern
Benefit Cosmetics
Sep 2012 - Oct 2013
1 year 2 months
Chelmsford, UK
Skills: Pay Per Click (PPC) · Adobe Analytics · Analytics · Competitive Analysis · E-commerce · Content Strategy · Digital Marketing · Customer Experience · Optimization · Email Marketing · Web Design
Education
Brunel University of London
MSc Media and Communication
2010 - 2011
11 months
Brunel University of London
BA
2007 - 2010
3 years 1 month