Neil Insdorf, Ph.D.

As an invited Lecturer at SupdeWeb Paris, I teach courses to third-year bachelor students and master students on the following topics: • Marketing fundamentals within e-commerce environments. • Analytics and data visualization for actionable insights and storytelling. • Growth Hacking principles and their application.

Nine-month mission for the European leader in home fitness equipment (€30M revenue). · Reorganised the marketing team. · Managed digital channels: SEA, SEO, CRM, social media, affiliation. · Balanced direct e-commerce strategy against competing indirect channels (Amazon, Decathlon, etc.) — navigating channel conflict while protecting online margin. · Two-market approach (France and UK) — differentiated product mix and pricing strategy per market. · Full P&L responsibility. Result: +30% e-commerce sales growth after two years of stagnation, margin maintained.

Founder and organizer of a LinkedIn networking group dedicated to discussing Executive Leadership issues and Best Practices in the eCommerce, eBusiness, and Digital Marketing industries. To facilitate dialog, raise awareness, and to discuss best practices, time is devoted to: • Attending networking events • Researching Industry Leaders • Tracking Industry Trends • Participating in Industry Discussions Some of the topics open to discussion in this forum: eCommerce • Business Unit Management • Customer Relations Management • Customer Loyalty Programs • Customer Support • Web Site Design • Website Ergonomics • Digital Strategy • MultiChannel Marketing • Display Campaigns • Social Media Marketing • Innovation • Marketing Strategy • Marketing Management • Analytics • Budget Management • Search Engine Marketing • Search Engine Optimization • Customer Relationship Management • Customer Service • Online Marketing • Offline Marketing • Customer Retention • Email Marketing • Mobile Applications • Ecommerce Architecture • Mobile Solutions • PPC • eCRM • Customer Acquisition • Email Acquisition • Radio Campaigns • Display Advertising • Data Analytics • Direct Marketing • Pay-Per-Click Marketing

Head of sales and business development for the B2C eCommerce activity at Cewe France. Created and developed a new B2C business line for Cewe's portfolio of consumer photo products which can be seen at cewe-photo.fr

Responsible for the design and constant improvements to the eCommerce architecture based on the integration of a variety of technologies. The architecture includes the back office, the CMS, the user interfaces, a web based personalization motor, the CRM, the data warehouse, and supporting data flows Leadership of 6 person team for the Ecommerce activities; 8 person Offshore Support team. • Manages Store Marketing Campaign (200 stores) • Defined and implemented the strategy for the transformation of a retail based photo activity (200 stores) to a mulitichannel business unit. • Created the strategy for the on-line and off-line marketing for Photocité, its brand and social presence, client acquisition and loyalty strategies. • Built customer support services • Initiated an outbound telemarketing program to activate dormant clients • Oversight of partner and vendor relationships.

Managed Online Marketing and Business Development for UK and Ireland. Increased customer satisfaction to 85% from less than 10%, as determined from email surveys. Managed marketing partners, including External Marketing Agencies. Strong focus on Customer Loyalty and Customer Support Developed a client acquisition strategy was based on: • SEO - Search engine optimisation • PPC – Pay-Per-Click marketing • SEM - Search Engine Marketing • Direct marketing • Affiliation - Banner Display Advertisement • Email marketing and Email acquisition • Web Marketing

Consultant specializing in market development for start-ups and high growth software companies. • Transition Management • Product marketing