NESLIHAN SEN

-I lead the global product vision and roadmap for SAP Retail Pricing, positioning pricing as a strategic lever for growth, profitability, and consistency across Retail (B2C), Wholesale, and Franchise business models. -I design and govern the end-to-end pricing operating model, embedding corporate strategy into systems to ensure coherent and data-driven execution in both direct and partner-led channels. -For Wholesale, I build scalable pricing frameworks that support contract-based governance, tiered discounts, and margin simulations, enabling commercial teams to negotiate effectively and sustain profitable B2B growth. -In Franchise operations, I optimize global-to-local price distribution flows, balancing brand alignment with market adaptability and regulatory compliance. -I standardize the pricing architecture, governance, and decision rights across all channels, enhancing transparency, control, and auditability while reducing operational risk. -By embedding validation workflows and margin safeguards into SAP pricing logic, I transform pricing from a manual administrative process into a strategic, system-led capability. -Acting as the strategic bridge between global business leaders and SAP delivery teams, I translate commercial ambition into scalable digital solutions that elevate pricing maturity worldwide.

– Directed end-to-end supply chain operations, covering demand planning, replenishment, and inventory performance across multiple product categories. – Implemented and stabilized SAP APO Demand Planning processes, improving forecast accuracy, data reliability, and cross-team visibility. – Acted as a key business interlocutor for SAP-related topics, translating operational needs into system improvements and reporting enhancements. – Led continuous improvement initiatives on lead time optimization, stock coverage, and service level performance through data-driven analysis.

– Supported store management in daily operations, team supervision, and customer experience improvement. – Contributed to operational efficiency, staff scheduling, and performance monitoring.