Nick Stephens

Group Director Video @ AVAMA | Media Production, Film & Video

Salary / Daily rate

Freelance, open to permanent contract

Skills

Adobe Creative Suite

About me

Intro

At AVAMA, my focus as Group Director Video is on pioneering immersive media strategies that captivate audiences and bolster brand narratives. My expertise in new media channels and customer relationship management has proven invaluable in crafting unique cross-media solutions that have significantly lifted client engagement and revenue growth. Previously spearheading commercial sales at SWM Agency, I honed my skills in driving sales strategies and fostering robust client partnerships. This background solidifies my capacity to navigate the complex landscape of digital content sales, leveraging innovation and strategic partnerships to achieve business objectives and deliver measurable commercial success.

Links

Work experience

Group Director Video

AVAMA MEDIA LTD

Jan 2023 - Present

3 years 10 months

London, UK

AVAMA is a unique media production agency specialising in Film & Video, Music, and Immersive Media (AR, VR, AI).

SWM AGENCY

May 2019 - Dec 2022

3 years 8 months

London, UK

Contract Manager

May 2019 - Dec 2022

3 years 8 months

London, UK

At SWM Agency, a creative motion lab specialising in innovative, motion-led experiences for the healthcare sector, I was responsible for identifying and developing new business opportunities through targeted networking events and industry engagement. I organised and hosted agency open days, presenting SWM's cutting-edge video and digital storytelling services to prospective agency and direct clients, with the aim of securing supplier roster placements and integrating our solutions into their marketing strategies. Alongside managing existing client accounts, I consistently exceeded quarterly sales targets by driving new project sales and delivering audience-centric communication strategies that brought healthcare stories to life.

Commercial Director Contract

May 2019 - Dec 2020

1 year 8 months

London, UK

As a Commercial Sales Manager, my role had been to drive sales growth and profitability within the commercial segment of your organization. I am responsible for increasing sales revenue, developing and executing sales strategies, and building strong relationships with commercial clients.

Business Director Contract

Big Love Studios

Sep 2018 - Apr 2019

8 months

Charlotte Street London

As a Digital Content Sales Manager, my role was pivotal in driving revenue growth through the strategic sale of digital content and media assets. My responsibilities consist of managing and building current and new business development also working closely with cross-functional departments to achieve sales targets and maximize profitability.

Commercial Manager

BIG LOVE STUDIOS / STOKE AND DAGGER

Aug 2018 - Jan 2019

6 months

As a Digital Content Sales Manager, my role was pivotal in driving revenue growth through the strategic sale of digital content and media assets. My responsibilities consist of managing and building current and new business development also working closely with cross-functional departments to achieve sales targets and maximize profitability.

Head Of Strategy Contract

Bearded Kitten

May 2018 - Aug 2018

4 months

London, UK

Creating a strategy plan for Bearded Kittens new business growth this encompasses developing a vertical targeting model lead development and outreach, website redesign, content creation, social media strategy, B2B partnerships, Cannes 2018 strategy, product development, US Agency partnerships, increase in inbound briefings, account development.

90 Seconds

May 2016 - Mar 2018

1 year 11 months

Old Street London

Commercial Director Contract

May 2016 - Mar 2018

1 year 11 months

Old Street London

Developing a growth strategy for the UK market with a focus on B2B business and secondly Agency developing the sales team with a view to grow the team Q1 2017 Advancing UK new business from a £60,000 per month target to £80,000 by the end of Q4 My additional remits are made up creating a sales pipeline for the launch of the 90 Seconds SaaS platform Q2 2017 Working with our Marketing & SEO team to develop monthly messaging around our technology platform for UK vertices with a view to expanding into the European market Q2 2017 Partnering with organisations within the event space as a media provider allowing us to develop lead generation in the mobile & content management space.

Commercial Sales Manager

May 2016 - Feb 2018

1 year 10 months

Developing a growth strategy for the UK market with a focus on B2B business and secondly Agency developing the sales team to grow the team Q1 2017 Advancing UK new business from a £60,000 per month target to £80,000 by the end of Q4 My additional remits are made up creating a sales pipeline for the launch of the 90 Seconds SaaS platform Q2 2017 Working with our Marketing & SEO team to develop monthly messaging around our technology platform for UK vertices to expand into the European market Q2 2017 Partnering with organisations within the event space as a media provider allowing us to develop lead generation in the mobile & content management space.

HEAD OF BRAND VIDEO

Videojug Networks

Mar 2015 - Apr 2016

1 year 2 months

London, UK

As Head Of Brand Video I have been tasked with managing and increasing revenue derived from existing clients developing and maintaining a pipeline of new business built up of agencies and clients direct. Managing the relationship with the 3rd party business development organisations implementing revenue KPI's and attending all potential client meetings also developing long term relationships as well as positioning the production department as an external production resource for agencies. Additionally, increasing the company's profile via networking events with the CMA & IAB profiling Videojug's innovation in content creation VOD Platforms Distribution Seeding and Publishing of content. Implementing processes between production sales & editorial ensuring timely delivery of proposals & camping's across the EU. Working with the original content team to develop new channels across the Videojug platform which will appeal to brands as an extension of their own content ecosystem.

Commercial Director Userfarm Contract

Userfarm

Jan 2014 - Mar 2015

1 year 3 months

London, UK

Working with brands and agencies implementing content strategy for either B2C or B2B campaigns globally, using the method of crowdsourcing he help organisations to either launch their digital video platform create off line advertising campaigns or communicate with their audiences via video content on their social networks. This would entail creating a communication strategy with my telesales team whose main purpose would be to book meetings with organisations of which I would attend and close business,. once that is achieved I would manage the whole campaign with the creative team starting with the briefing process all the way through to the final shoot and post production. I am currently working with William Hill on a world Cup 2014 Campaign/ EBay / Halfords Tour De France / NBA / Lego.

Discovery Communications

May 2012 - Jan 2014

1 year 9 months

Brand Solutions Manager Digital

May 2012 - Jan 2014

1 year 9 months

Working with brands to execute Digital Sponsorship opportunities online which would either support a broadcast sponsorship or work as a stand alone element on the Discovery Digital platform, these deals are brokered with the digital departments of the top agencies in London for example Mediacom, Carat, MEC & Zeneth representing brands such as VW Group Singapore Airlines & HP. I am also responsible for managing the 3rd Party Representation within the marketplace negotiating terms with FOX Media sales house to represent Discovery's platform of websites within the marketplace across both Display & Video inventory.

Brand Specialist

May 2012 - Jul 2013

1 year 3 months

Working with brands to execute Digital Sponsorship opportunities online which would either support a broadcast sponsorship or work as a stand-alone element on the Discovery Digital platform, these deals are brokered with the digital departments of the top agencies in London for example Mediacom, Carat, MEC & Zeneth representing brands such as VW Group Singapore Airlines & HP. I am also responsible for managing the 3rd Party Representation within the marketplace negotiating terms with FOX Media sales house to represent Discovery's platform of websites within the marketplace across both Display & Video inventory.

Sponsorship & Advertising

Sky

Oct 2009 - May 2012

2 years 8 months

Developing and Managing relationships with media agencies to create cross media solutions targeted at multinational organisations who are looking at ways to market their brands to targeted audiences. Working with clients direct to achieve new business goals by creating and managing sponsorship and advertising deals.

Advertising Specialist

BSKYB

Jan 2009 - Jan 2012

3 years 1 month

Developing and Managing relationships with media agencies to create cross-media solutions targeted at multinational organisations who are looking at ways to market their brands to targeted audiences. Working with clients direct to achieve new business goals by creating and managing sponsorship and advertising deals.

Getty Images

Jan 2005 - Sep 2009

4 years 9 months

BDE

Jul 2007 - Sep 2009

2 years 3 months

– Working with Invesco Perpetual & Browns Agency creating a £60,000 global image licence deal. In brokering this deal It was important to forge strong relationships between agency and the corporate to understand the message Invesco wanted to convey to their clients and the financial marketplace. – TimePlayInteractiveGaming, developinga£15,000 Image/Video/Music content deal, this organisation is based in the USA with a unique need for content to be digitally delivered to cinemas across the UK. Developing the bespoke licence required thinking out of the box as well as attention to detail and clear communication between the US & UK offices. – Universal Records £20,000 image buyout to be used on The Fratellis 2nd studio album. Negotiating fees with the record label and the photographer to release the image from the Getty images library in perpetuity. – Identifying through market and customer profiling high potential revenue opportunities by using database software to segment data and identify revenue streams. – Building a strong relationship with the CSD team to follow up on client first contact, develop targeted campaigns. Develop and understanding of Getty Image products and services. Leverages these products and services to build new segment customer relationships and develop valuable revenue opportunities

Business Development Manager

Jan 2005 - Aug 2007

2 years 8 months

Working with Invesco Perpetual Browns Agency creating a £60,000 global image licence deal. In brokering this deal It was important to forge strong relationships between the agency and the corporation to understand the message Invesco wanted to convey to their clients and the financial marketplace. Time Play Interactive Gaming, developing a £15,000 Image/Video/Music content deals, this organisation is based in the USA with a unique need for content to be digitally delivered to cinemas across the UK. Developing the bespoke licence required thinking out of the box, attention to detail, and clear communication between the US and UK offices. Universal Records £20,000 image buyout to be used on The Fratellis 2nd studio album. Negotiating fees with the record label and the photographer to release the image from the Getty images library in perpetuity. Identifying through market and customer profiling high potential revenue opportunities by using database software to segment data and identify revenue streams. Building a strong relationship with the CSD team to follow up on client first contact, develop targeted campaigns. Develop an understanding of Getty Image products and services. Leverages these products and services to build new segment customer relationships and develop valuable revenue opportunities.

Account Executive

ITN Source

Sep 2004 - Jul 2007

2 years 11 months

Joining ITN my initial role was to contact and develop any new business accounts and up sell ITN content Developing and maintaining new accounts within the Independent production sector and working closely with the Broadcasters Negotiating company wide or individual production footage & New Media deals Sourcing new avenues and revenue streams in which sell ITN Source content In addition to continuing duties from previous role I was assigned to the Granada team with the goal of increasing the library's revenue Going out and meeting with clients so we can get a greater understanding of their needs and the market place. Developing relationships with the remote Granada Library's to streamline the procurement process I also attended the MIP 2005 TV Conference Cannes, this was a learning experience of how the television market works in relation to programme production and international sales.

Account Executive

ITN NEWS / REUTERS

Sep 2003 - Jan 2007

3 years 5 months

Joining ITN my initial role was to contact and develop any new business accounts and upsell ITN content. Developing and maintaining new accounts within the Independent production sector and working closely with the Broadcasters. Negotiating company-wide or individual production footage New Media deals. Sourcing new avenues and revenue streams in which sell ITN Source content. In addition to continuing duties from my previous role. I was assigned to the Granada team to increase the library's revenue. Going out and meeting with clients so we can get a greater understanding of their needs and the marketplace. Developing relationships with the remote Granada Library's to streamline the procurement process. I also attended the MIP 2005 TV Conference Cannes, this was a learning experience of how the television market works in relation to programme production and international sales.


Education

Albany College of Pharmacy and Health Sciences

GCSE & A-Levels

CHRIST'S COLLEGE FINCHLEY

High School Diploma

University of Sunderland

BA (Hons), Business Education

1999 - 2003

4 years 1 month

Albany College London

GCSE; A-Levels, Art, English Language, Math, Law, Sociology

1998 - 1999

1 year 1 month

Christ College London

GCSE, Dual Science, History, Geography

1995 - 1998

3 years 1 month

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