Nicolas Beriot

Mission de pilotage d’un programme européen de transformation CRM, Data et Intelligence Artificielle avec gouvernance multi-marchés. Responsabilités : - Structuration gouvernance Europe - Management équipe projet & coordination 23 pays - Construction roadmap stratégique - Interface Beauty Tech / Retail / E-commerce - Reporting COMEX & comités de pilotage - Déploiement use cases data & activation

Mission de définition et de priorisation de la roadmap CRM globale pour la division Professional Products, avec structuration de la gouvernance internationale. Responsabilités: - Définition roadmap CRM globale - Cartographie organisationnelle & gouvernance - Priorisation portefeuille projets - Identification use cases stratégiques (Gen AI, triggers, loyalty) - Coordination zones & marchés - Construction O+O customer journey

Media & Measurement Director at L'Oréal Corporate Affaires & Engagement: - Lead O+O omni channel measurement by defining & implementing KPIs performance - Define marketing mix - Conceptualise engagement rules - Analyse ROI - Manage media agency

Kérastase CRM Project Management: - Help the markets, depending on their maturity level, to define their priority CRM actions, and how to implement them - KPIs Identification & reporting

- CRM team management: recrutement, activation, repeat and anti-churn - Segmented consumer journeys optimisation and KPIs implementation of platform members - Business, Marketing, Product, Data & Creative departments bridging of - Group performance reportings

Bazarchic CRM Director: - Clients database optimisation, activation plan & segmentation strategy - Plan & execute digital communication across channels (email, sms, push notification, mailing) - Design & development of campaigns (editorial content) - Targeting definition - CRM activation plan development (Brands & Commercials) - Campaigns performance tracking & optimisation - A/B test strategy & execution plan - Management of 2 CRM executives (campaign manager & project manager)

O2O CRM Manager for NYX PM at Western Europe Level: - Design and run international CRM programs and animations to engage, retain, upsell and recruit consumers in DtoC channel. - Coordinate with local data managers and CRM-loyalty managers in the countries. - Monitor CRM campaigns and KPIs to constantly improve activation. - Work in close collaboration with the marketing team and the retail team to support a full 0+0 customer experience

- Manage Branding, strategical and operational Marketing, including marketing strategy and visual identity building across all channels (retail & e-commerce, social medias and wholesale) - Develop B2B, including distribution & partnerships, for local and for international markets - Advise on Fund raising including investors communication, research, and business plan - Advise on Finance, including reporting, dashboards, KPIs and budgets

- Recruited new clients and developed current portfolio (BMW, Rolls-Royce, Mini, 3M, Hier, Singapore Airlines...) - Drawn design proposals, contracts, resource planning, project management and delivery - Created strategic Marketing Plan & managed operational application through PR, Social Medias & Events - Consulted on luxury focused projects and delivered mood boards, trends reports and branding concepts

- Directed strategic sales growth to achieve 200% growth over 2015 & 2016 in France & Asia - Formulated a brand enhancement strategy resulting in higher brand awareness (new collections, developed media planning, editorial & bloggers, created the new logo, graphic chart and online selling website) - Led corporate restructuring (cut costs by 70%: renegotiated supplier contracts, rationalized & renewed HR) & Managed 3 offices (15 persons in Paris, Hong Kong & Miami) - Optimized purchasing & production processes (increased quality, enhanced margins, and cut delivery time)

Business Analyst in Marketing, Communications & Retail at Cartier Headquarters, Paris - Coordinated communications budgets (PR, Press, Media, Editing, & Visual Merchandising) and Marketing analysis: BU/LE; KPIs; ROI & other report - Created turnover analysis tools (by network, boutique, product & clientele) - Managed in-store catalogues, price books & product news