Nicolas Dayez

En tant que rédacteur web et consultant SEO indépendant avec 6 ans d'expérience, j'aide les entreprises à améliorer leur visibilité en ligne et à générer plus de trafic qualifié via le référencement naturel. Expertises : - Audits SEO techniques et stratégiques. - Optimisation on-site et off-site. - Formation et accompagnement des équipes. - Suivi des performances et reporting. Mes interventions permettent en moyenne : - +35% de trafic organique en 6 mois. - Top 3 Google sur les mots-clés stratégiques. - ROI mesurable et durable. Mon approche combine : - Analyse approfondie de votre marché. - Stratégie sur-mesure adaptée à vos objectifs. - Mise en œuvre d'actions concrètes. - Accompagnement personnalisé. Vous souhaitez améliorer votre visibilité sur Google ? Contactez-moi pour échanger sur votre projet SEO.

OverSOC est un logiciel CAASM (Cyber Asset Attack Surface Management) permettant de s'interfacer avec de nombreux logiciels de cybersécurité afin de consolider et de traiter les données utiles de cybersécurité, notamment celles relatives à l'infrastructure et ses vulnérabilités. Missions: - Construire une stratégie d'Inbound Marketing, un calendrier éditorial et piloter son exécution - Concevoir et mettre en œuvre des campagnes marketing - Travailler avec les partenaires commerciaux dans la création commune de contenu marketing / événements… - Préparer des évènements externes et digitaux : salons, événements, webinaires … - Piloter la stratégie de création de contenus : use cases, articles, livres blancs, guides… - Améliorer le référencement et le trafic du site et du blog via l’activation du canal SEO - Reporting et suivi des KPIs

As a SEO Consultant, my main mission was to activate the levers of traffic acquisition and notoriety of e-business and e-commerce sites (Krefel, Au Vieux Campeur, ITC Piercing, Destock Jeans...) I intervene in a strategy, build or run context. In details : - Technical and structural audits - Semantic optimisation - Competitive intelligence and benchmarks, positioning reports - Definition of prioritised action plans to feed the roadmaps - Monitoring, support and acceptance of the correct implementation of recommendations - Highlighting and monitoring KPIs

Willemse France is the specialist in successful gardens with more than 3000 references: plants, seeds, bulbs and gardening products at the best price. Founded in 1962, Willemse France has become a key player in the distance selling of horticultural products with a large catalogue offer coupled with an online offer via its commercial site: www.willemsefrance.fr and advice sheets via its blog: https://conseils-jardin.willemsefrance.fr/. Willemse France has real expertise in the home delivery of live products (plants). Missions : - On-site SEO: definition of the SEO strategy and implementation of recommendations, technical and semantic audits, creation of keyword lists and semantic cocoons, construction and redesign of the blog and merchant site tree, support for migrations (redirection plan, roadmap) - Off-site SEO: optimization of netlinking in collaboration with an SEO agency - Copywriting / SEO writing: briefing and writing of optimised content (blog articles, product sheets, landing pages) - Agile project management: functional specifications, acceptance tests, etc. - Analytics: creation of Data Studio dashboards: analysis of KPIs, keyword search volume and page position in the search engine index

- Traditional Marketing & Digital Business Module - SEO & Copywriting Module - Social Media Module - Website Design Module - Project Management Module

Digital brand promotion solution that connects to e-commerce sites and marketplaces using Live Commerce. Missions : - Implementation of the natural referencing strategy (SEO): audit, local referencing, positioning audit and study of the competition (benchmark). - Writing, optimising and integrating content and updating various media: blog articles, case studies, white papers, landing pages, newsletters, etc. - Collection, analysis and monitoring of KPIs to develop opportunities - Training and evangelisation on SEO (internal and external workshops)

Worldline, a subsidiary of Atos, is the European leader and a world leader in the payments and transactional services sector. Missions: • Animation of the internal social network - Host communities animation (webinars, publications) - User training (webinars, coaching, collaborative workshops) - Moderation of activity on the platform - Support community leaders (audits, webinars, publications) - Technical support to users • Animation of the program of Reverse Mentoring - Activation of the network of participants - Content production to enrich and animate the program community - Organization of local events and webinars - Training of mentors • Development of social selling plan for Worldline France sales management - Animation of the commercial community with Sales Navigator licenses - Training in the use of the tool - Best practices in global social selling - Production of content to support commercial actions

Siyour SAS is a distributor of connected objects and fasteners. Essential link in the relationship between suppliers and major DIY stores. Missions: - Optimize the position of sites on search engines by defining and implementing a natural search strategy (keywords, links, title tag, meta description etc) - Create and manage the campaigns of sponsored links, social networks, partnerships, affiliations, marketing campaigns by email - Monitor, analyze the audience of the site and implement action plans to improve the statistics - Use Google Analytics reporting tools to build dashboards presenting the different indicators - Advocate axes to improve the visibility of sites to Internet users

Asmodine is a young innovative company based on taking measurements online in order to optimally manage the act of purchase according to the morphology. Missions: • Social networks - Creation and implementation of articles on the blog: 50 articles written in 7 weeks - Target relevant networks with an appropriate strategy and objectives - Community development and animation on social networks: Facebook, Twitter, Instagram, Pinterest, Google+ - Participation in marketing / communication decisions and advice management • Blog and FAQ - Implementation and follow-up of the online blog part and FAQ - Creating a keyword strategy for future articles and FAQs - Analysis of the competition and follow-up of the objectives • Other missions - Produce all types of communication media - Implementation of a strategy and objectives to increase awareness and web traffic