Nicolas Gervais
Brand Strategist
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Je créé votre marque de zéro : j'imagine votre nom de marque, je construis votre plateforme de marque, je conçois votre storytelling, j'écris votre manifesto. Je peux travailler sur la structuration de votre offre, sur vos personae marketing, sur vos messages par offre et sur vos campagnes publicitaires. Je peux travailler en asynchrone si vous préférez de me tout me laisser faire ou bien en mode collaboratif : je peux animer vos ateliers branding. Formé au CELSA Paris Sorbonne.
Work experience
Chef de projets marque
AG2R LA MONDIALE
Nov 2019 - Present
7 years
Région de Paris, France
AG2R LA MONDIALE est un groupe de protection sociale et patrimoniale qui assure 15 millions de personnes en France. - Relancement d'AG2R LA MONDIALE en publicité : conception et opération d'une campagne de publicité presse et radio avec un budget media supérieur à 1 MEUR - Définition et déploiement de la raison d'être du Groupe (interviews, consultation des 1000 administrateurs et 10000 collaborateurs, identification d'actions emblématiques, présentation de ces actions au travers d'un dispositif digital dédié) - Réflexion sur la plateforme de marque d'AG2R LA MONDIALE au fil des évolutions de sa composition (intégration de nouveaux métiers, de nouvelles marques, de nouvelles expertises) - Réflexion sur l'architecture de marques du Groupe, au gré des rapprochements avec d'autres institutions
Freelance Brand Consultant
Nicolas Gervais
Aug 2016 - Present
10 years 3 months
Région de Paris, France
• Developed brand platforms (vision, mission, values, naming, taglines, ...) • Solved specific communication problems Topics: shared mobility, fintech, cosmetics, tourism, foods, 3D modeling, solidarity economy, communication services, industrial chemicals...
Consultant marque junior
ZAKKA
Jan 2019 - Oct 2019
10 months
92100 Boulogne-Billancourt, France
• Exploratory qualitative interviews • Brand audit • Developing brand platforms, value propositions and style guides • Animating co-creation workshops
Account Planner
Agence Scenarii
Oct 2017 - Apr 2018
7 months
Région de Paris, France
Junior Media Strategist
Groupe Renault
Oct 2016 - Sep 2017
1 year
Paris Area, France
Within the Brand & Global Marketing Communications division: • Participated in the Renault & Dacia launch groups to give input from the paid media team • Supported the construction of the media orchestration of the launch of Alpine A110. Was the media go-to-person in Sales & Marketing Decision Committee • Participated in the deployment of digital transformation across media strategies (audience planning, data-drive ecosystems, moment marketing) • Reporting and ad-hoc analyses on advertising pre- and post-testing results Brands: Renault, Dacia, Renault Samsung Motors, Alpine Scope: Global
Brand Strategy Intern - Mercedes-Benz Cars
Daimler AG
Jan 2016 - Jul 2016
7 months
Région de Stuttgart, Allemagne
• Developed communication strategies upstream from vehicle and other product launches. • Commissioned and analysed consumer studies on the following markets: Western Europe, the United States and China • Benchmarking (product & communication) on following topics: premium automobile, luxury automobile, connected car, mobility solutions, brand extension.
Strategic Planning Intern
Interone
Apr 2015 - Aug 2015
5 months
Région de Munich, Allemagne
• Undertook trend watching and benchmarking on topic individual mobility • Provided in-deep analyses of corporate jubilee communications • Supported the strategy team with the orchestration of blue-chip automotive client jubilee • Worked on pitch phase for top-tier German bank website • Provided strategic backing to creative and competitive analyses for various clients • Took part in the preparation of agency-wide innovation workshop Topics: automotive, tech, corporate communications, anniversary communications, online banking Internship paper: The dual communicative level of the agency pitch process. (read introduction below. In French)
Education
CELSA Paris-Sorbonne
MA, Marque, Innovation et Création
2015 - 2017
3 years
CELSA is a French communication and journalism school (grande école) located in the West of Paris, (Neuilly-sur-Seine) and is part of the Paris-Sorbonne University. Founded in 1965, the school has designed a curriculum which offers students a wide range of classes in the information and communications sciences and associated professions, along with courses in the humanities and social sciences. CELSA was ranked the top French school in communication in 2011, in 2013 and 2014. Its program in advertising and journalism are also ranked first. The school is highly selective (acceptance rate consistently below 5%) Courses : • Advertising strategy • Digital communication • Research methodology • Statistics & market studies • Semiotic analysis • Business strategy • Gender in marketing & advertising • Business management & business plan • CRM Research projet 1st year : Brand store and brand rejuvenation : the Mercedes me Store Hamburg.
Audencia
Programme Grande Ecole, Marketing
2011 - 2013
3 years
AACSB, EQUIS & AMBA Audencia enrolls 3000 students from almost 50 countries in its 16 programmes: bachelors, international masters, specialised masters, MBAs and executive education courses. Audencia is consistently ranked in the top six business schools in France. Projects : Marketing project (market research, marketing strategy et operational plan) on brand Curly in 2011 and brand Banania en 2012.
Licenses & certifications
English level C1
Issued: May 2023
TOEIC 990/990 : International Professional Proficiency, Able to communicate effectively in any situation.
Issued: Mar 2012