Nicolas Guillon

👋 I help B2B companies and revenue teams (Marketing, Sales, Customer Success and Help Desk) understand where to seek growth and profitability, and define and implement the right drivers. - Team productivity and speed of execution - Understanding business challenges and growth potential (TAM) - Position the Brand - Cost control - Go-to-market innovation - Speed and relevance of product development - Activating network effects (technological partners and solutions) 🤜And very importantly, I help teams to build and implement action plans. My approach is based on a methodological framework. ** Insights/Business Operations: I analyse indicators to understand where your growth levers are and the priority actions to take to increase your revenues and improve the customer experience. ** Data & Reporting: I help iterate and upgrade your Hubspot or Salesforce CRM to extract the right insights. ** Process: I facilitate the day-to-day work of operational staff by helping them to adopt procedures based on best practice and execution standards, automate the automatisable, and co-write team playbooks. ** People: I setup up routines and rituals, organisation and governance, and define sales goals / OKRs to avoid duplicate efforts, improve the understanding of the market, master the narrative and increase impact. ** Technology: I master your technical stack and integrations to maximise its potential while controlling costs. 🔦 My approach is simple, pragmatic, iterative and collaborative. I act on both short-term actions and long-term foundations, strategy and operations. 🧑‍🏭 I work in several formats: Full-time or time-sharing, mentoring (TJM) or project-based work (fixed price with commitment).

Orchestrating Marketing team efforts, with a primary focus on international expansion, customer retention, driving demand and awareness, and contributing to the setup of a new revenue operation team.

Bridging the gap between strategy and execution, leaders and reps, translating the vision into actionable plans, and aligning teams. Reduce frictions all along the buyer journey, focusing on change & cross-functional project management efforts on Marketing / Sales / CSM / Partner Operations key pillars: - Data/Insight: define the best course of action for territory & business planning, market intelligence, compensation plans definition, and go-to-market strategies. - Learning/Enablement: coordinating corporate training programs: enhance skills & ensure knowledge alignment. - Tools/Process: centralizing needs and coordinating with Management to improve the setup and consistent use of Salesforce, Hubspot, etc.. own the technical stack Orchestrate contribution around the definition of quotas, goals, OKR, price book, quote template, territory plan, account assignments

Didomi builds technology that allows organizations to place customer consent at the core of their strategy. By making consent and preferences easily accessible, companies benefit from compliant customer data while seeing higher engagement and increased user trust. Consumers, on their side, are free to choose what data to share and how to stay connected to their favorite brands across touchpoints. Responsibilities - Organize process & systems: Field Marketing, Digital Marketing, SEO, SEA, Campaign Management, Events/Webinars, Demand Gen - Prioritize projects: work closely with the existing Sales team to determine which projects will take precedence to deliver our growth goals - Help measure campaign effectiveness - Deliver insights: keep the marketing leadership and key global stakeholders up to date with ongoing analysis to ensure we understand how the marketing budget is being spent, monitored, and altered to push us toward our organisational goals - Align teams: ensure that marketing and other key stakeholders (finance, sales, customer service, executives) are enabled on an ongoing basis - Evaluate, and optimize the Martech stack to provide visibility and achieve marketing objectives.

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, including eCommerce, mobile, print, and retail points of sale. Akeneo’s open source enterprise PIM, and product data intelligence solutions, dramatically improve product data quality and accuracy while simplifying and accelerating product catalog management. Responsibilities: 🗂️ Own the marketing operations strategy, architecture, and technology platforms that support pipeline growth, including lead processes, marketing automation, technology, and reporting and analytics 🚥 Serve as liaison to the business and manage communications and status of key initiatives and/or issues and remediation efforts to key stakeholders and leadership 🔦 Support marketing campaign execution across Pardot and Salesforce, including setting up campaigns, email delivery, list segmentation, lead workflow, data management, GDPR readiness and reporting. 📈 Develop lead scoring and nurture streams to drive quality leads to sales and manage the lead flows through Pardot/Salesforce.com 🧮 Define, develop and deliver marketing measurement approach; marketing analytics and reporting. This will include the creation of dashboards and reports to measure end-to-end campaign effectiveness across advertising campaigns, global web properties, landing pages, as well as adhoc analysis of site metrics ✍🏼 Oversee and manage the end to end governance process of creating, updating, and archiving content. Provide support and expertise as it relates to the content to ensure accuracy and quality #ABM #MarketingAutomation #Data_Augmentation #DemandUnitWaterfall #LeadGeneration #Employee_Advocacy #GrowthHacking

> Manage a Salesforce Service Centre with four areas of expertise: Marketing, Sales, Order to Cash Management, and Customer Care. including complex data management systems, integrations (ETL) and Business Intelligence Components Responsibilities : 🔦 Identify business and technical needs: accountable for General & Detailed design phases 💻 Monitor the build and solution deployment process 🏉 Supervise a team of multi-domain experts 🪙 Presales : be accountable for the Salesforce expertise in response to requests for proposals > Leading of CRM missions • Help a fashion retailer transition to a multi-brand and multi-channel model (retail and e-commerce) • Retail banking: build a prototype around two use cases to demonstrate the potential of Big Data Main Customers ------------------------------------------------------------------------------------- Groupe La Poste, Groupe Beaumanoir (Retail), BPCE(banking), Sephora (Retail), Stanhome World (Direct Selling), Opéra Gallery (Art), CFAO Industry (FMCG), Canal+ (Media), BNP-PF (Banking), Bureau Veritas (Industry & Service), Nagravision (Media), Complétel (Télécom), Proxiserve (Habitat & Service)