Nicolas Hie

– J'accompagne les marques Shopify qui investissent en publicité à structurer leur écosystème data pour prendre des décisions fiables. Mon intervention repose sur 3 piliers: – Audit stratégique de l'environnement Shopify / GA4 / Ads – Alignement du tracking et réduction des écarts d'attribution – Mise en place d'un dashboard décisionnel orienté pilotage business Objectif: transformer un ensemble d'outils dispersés en une base claire, exploitable et cohérente. Approche orientée décision stratégique, pas simple implémentation technique. Réservez votre diagnostic data offert pour identifier les points de friction de votre data!

Implementation of the Web Analytics solution for all Ubisoft sites: – Collaboration with stakeholders to define key performance indicators (KPIs). – Implement tracking plans on sites: creation, technical deployment and validation (Adobe Analytics). – Resolution of tracking bugs. – Monitoring and continuous improvement of the tracking tool. – Keep abreast of Adobe Analytics updates – Ensure legal compliance of websites and data protection policy, in collaboration with legal team. Dashboards and analysis: – Creation of Tableau and Adobe Analytics dashboards for product teams to track KPIs. – Redaction of SQL requests to cross data with the Ubisoft data lake. – Carry out site performance audits to optimize user experience and customer journeys. – Analysis feedback with action points for product teams. – Support product teams in the use and exploitation of analytical data. Support business teams in exploiting data – Help set up and analyze A/B test results: – Collaboration with data-lake teams to cross-reference web data with the global ecosystem and identify opportunities for action. – Support sales teams in understanding and exploiting data.

As a WebProducer, I work closely with production, business, marketing, sales, media, CRM, legal, customer service teams to ensure the best communication possible through Ubisoft websites in establishing a website communication plan, then I make schedules and coordinate all technical teams to implement it. My main missions are : – collaborating with all business teams – setting up production schedules – keep having a good technical understanding – good communication with business and technical teams – make reportings on websites performances and communicate on the progress of projects – promote a culture of continious improvements depending on users feedbacks I also work on web analytics subjects: – website tracking – tracking QA – dashbording and reporting on Adobe Analytics tool – SQL training