Nicolas ILINSKI

Designed and implemented cross-disciplinary design strategies (web, mobile, print, photo). Optimized UX/UI and conducted audits, increasing average customer engagement by over 20%. Collaborated with cross-functional teams to deliver innovative solutions. Provided strategic consulting on brand identity, advertising campaigns, and digital transformation. Managed projects in Art Direction, visual identity, UX/UI Design, and photography.

Aligned project requirements with business objectives and stakeholders. Conducted user research to improve product features (iterations). Directed the design of the group's SaaS solutions (private banking, asset management), improving the UX/UI of existing products and supporting sales objectives. Led successful launches of key products, increasing client satisfaction. Established design guidelines (design systems) to streamline processes. Involved clients during design phases, building trust and business opportunities. Ensured proper application of the company's visual identity and evangelized design principles.

Introduced wireframing to optimize concept presentation and feedback cycles. Managed UX/UI design for native mobile applications and agency style guides. Worked closely with international development teams (Bucharest). Led innovative design projects, often exceeding client expectations. Participated in the integration of innovative features (augmented reality). Maintained continuous and in-depth technical and design watch.

Led the creation and redesign of visual identities for a portfolio of brands in the fashion and retail sector. I directed photo shoots (campaigns, packshots) and supervised post-production to ensure overall aesthetic consistency. I also designed and rolled out advertising campaigns (print, web, POS displays) in collaboration with marketing teams.

Responsible for the brand guidelines and their application across all communication materials (reports, brochures, web). I managed the in-house team of graphic designers and coordinated external vendors (photographers, illustrators). I also designed the visual elements and interfaces for the group's first digital platforms.

In an agency setting, I managed the client relationship from the initial brief to the presentation of creative concepts for various accounts. I developed concepts and storyboards for advertising campaigns and editorial projects, while also overseeing the entire print production process, from execution to final press checks.