Nicolas Piquet-Gauthier

Gearo is an online outdoor gear marketplace and booking platform. We are on a mission to consolidate all outdoor gear into one view for comparable purchases and rentals. Gearo helps outdoor gear shops grow and run their businesses, by empowering consumers to discover and purchase or rent the perfect equipment for their next adventure.

The French brand Heroin was created out of a quest for absolute perfection in order to be the most performant and innovative riding experience Founder : Marc Simoncini • Branding: created a brand starting from zero -> visual and graphic identity, logo, product shooting, showroom, definition of the business model and the typical client path • Launching: set up a VIP launch event in a gorgeous art gallery, public relations campaign, social networks campaign • Positioning: analyzed the buying persona by experiencing client reactions in the showroom, set up marketing acquisition and notoriety campaign, identification partners, modified the product • Developing: hired and managed ambassadors and salesmen, sponsored cycling races like the Haute Route, spent time on the field and managed a team of three during the events, ruled digital campaigns, travelled in France to meet clients and partners, managed a high marketing budget

"L'équipée dans le vent" is a research Project about "Intuition" in collaboration with Christophe Haag, PhD in organizational behavior. The research question was : "The place of Intuition in the management of the unexpected : 36 days on the Atlantic Ocean" Gratuated with honors and Early Makers Award for the project - Where ? On a sailboat during the Transatlantic from West Indies to France - Who ? 5 friends for at least 5 years, non-professional sailors, none of them had done the crossing before - How ? Before we leave, we took a series of personality tests (TEIque, quotient intuitif, Domain specific Risk Taking...) that we took again after the project to assess any change. During the crossing, we had cameras onboard recording 24h/day our reactions, decisions...

Making the marketing strategy and taking care of key accounts • Market survey, internal audit, strategy reports, pitches in plenary meeting • Went along with key accounts (L’Oreal) in their social policy, adapted our products to their expectations, made complicated topics such as complementary retirement clear for common workers • Developed innovate digital solutions to face key accounts problematic

President of a student association – Budget 120k$ / 30 members Organized two all inclusive cruising for 170 persons / 18 ships in Corfu, Greece and Napoli, Italy Managed a team of 30 students and 17 skippers each time

Writer and investigator for a French blog 15 articles speaking of social and politics topics in Argentina

Start-up spécialisée en dommage-ouvrage construction, 30 salariés