Nicolas Rabourdin

In charge of leveraging adtech tools (Eulerian DMP, Adjust MMP) to maximize the performance of digital media & CRM activations, while ensuring data quality, compliance, and cross-team coordination. 🔹 Strategic leadership & cross-functional coordination - Project management of the adtech scope: steering the activity of the team (apprentice + external partner), prioritization, and quality control of deliverables. - Define data marketing use cases with business teams: audience strategies, omnichannel activations, and customer journey optimization. - Lead editor relationships (Eulerian, Adjust): product roadmap follow-up, requirements gathering, and validation of technical evolutions. - Active privacy & cookieless monitoring: ensure compliant data collection, processing, and activation across all tools and channels. - Structure internal processes: documentation (Confluence), activity reporting, and dissemination of best practices across CRM, media, tech, and data teams. 🔹 Operational execution & technical excellence - Oversee data collection across all sources: website tagging (via TMS), mobile SDK integration (Adjust), media tags, CRM flows, and data science connectors. - Drive data activation across all channels: paid media (display, social, search, affiliation, partnerships), CRM (email, push), onsite personalization (Kameleoon), CRM decisioning (PEGA), and BI feeds. - Maintain and monitor adtech tools: ticket management, connector stability, and data integrity across platforms. - Conduct advanced adtech analytics: attribution, contribution, audience overlap, performance analysis, and actionable recommendations.

Supported major clients in activating and optimizing their data & marketing ecosystems, across strategic, technical, and analytical scopes. 🔹 Adtech & data activation - Managed Eulerian DMP and Adjust MMP for a gaming industry client: technical maintenance, vendor coordination, data flow governance. - Deployed Google Customer Match via Imagino for Clarins EMEA: connector setup, audience delivery, and scalable documentation. - Rolled out CDP use cases (Snowflake + Hightouch) for a sportswear brand: business requirements gathering, media/CRM/onsite activation, team training. 🔹 Analytics & marketing performance - Built Brand Performance dashboards: defined 50 KPIs, created mockups, managed Adobe Analytics > GCP data flows. - Oversaw media tracking (Adobe Analytics), ensured cross-channel naming convention, and monitored acquisition performance. - Conducted ad hoc e-commerce analyses (Black Friday, CRO) and created workspaces for business teams. 🔹 UX analytics & journey optimization - Analyzed conversion funnels with FullStory, defined quick wins & A/B tests, prioritized using the PIE framework. - Created 10+ UX dashboards for e-commerce teams. 🔹 Data strategy & digital transformation - Deployed a unified CRM tool (HubSpot) across multiple entities: scoping, setup, automation, and user onboarding. - Led a 1P data omnichannel assessment for an insurance player: tech stack mapping, CDP strategy, use case design. - Defined a cookieless roadmap for a cloud provider: impact assessment, solution benchmarking, workshops on contextual targeting & publishers.

Contributed to the planning and execution of digital acquisition campaigns and promotional strategies for a leading online gaming company. 🔹 Media activation & campaign coordination - Created creative briefs across all acquisition channels (affiliation, SEA, display, social, partnerships) - Coordinated campaign launches with e-merchandising teams and media agencies - Monitored and analyzed overall campaign performance (acquisition & conversion) for key promotional events (Super Loto, Boosted Jackpots…) 🔹 Promotional code strategy for user acquisition - Designed the annual roadmap, managed budgets, and defined testable use cases - Led campaign execution: creative & e-merch briefs, legal validation, campaign setup via Adobe Campaign, multi-channel coordination - Oversaw operations: handled customer claims and drove the development of performance dashboards with Data & BI teams (ROI-driven approach)

Contributed to the execution and optimization of TV and digital video advertising campaigns for major retail and FMCG clients. 🔹 TV media buying & campaign optimization - Supported the Multiscreen Group Lead in implementing media strategies across linear TV and digital video (VOL) - Optimized TV plans daily to improve media pressure and performance within allocated budgets - Monitored delivery and ensured compliance with campaign KPIs 🔹 Digital video planning - Managed geo-targeted and socio-demographic VOL campaigns - Collaborated with media partners to coordinate planning and delivery

Contributed to customer communication strategy within the CRM department across Fixed and Mobile segments (SFR / Numericable). 🔹 Communication strategy coordination - Executed the customer communication plan aligned with sales and retention goals - Managed CRM channels: email, SMS, direct mail, app push notifications - Tracked KPIs and suggested optimization strategies 🔹 Relational, transactional & regulatory communication - Interpreted marketing briefs and wrote agency briefs - Shared agency recommendations with internal stakeholders - Managed scheduling and ensured timely campaign delivery - Coordinated validations with Marketing, Brand, and Legal teams - Operated campaign routing via in-house tool Hermès, targeting millions of customers

Contributed to marketing and sales operations focused on video campaigns and CRM, emphasizing campaign performance optimization and customer retention. 🔹 Campaign management and advertiser qualification - Identified and qualified advertisers on YouTube and Network - Researched customized keywords to optimize ad campaigns 🔹 CRM support, reporting and analysis - Implemented CRM initiatives to enhance customer retention - Supported Account Management teams - Monitored and analyzed KPIs to assess campaign performance