Nicolas ROY

Roy Consulting | Product consulting & Digital Marketing As the founder of Roy Consulting, I have focused on delivering practical digital solutions that address real business challenges. I work closely with clients to design and develop scalable web products, leveraging a mix of traditional development tools and no-code platforms to build efficient, high-performance solutions. My approach centers on clear communication, iterative development, and ensuring each project meets both user needs and business goals. Key Achievements 🚚 Client-Focused Product Delivery: Managed end-to-end development, from ideation and prototyping to final implementation, ensuring each solution meets client objectives and drives measurable outcomes. 💻 Web Development & Product Strategy: Designed and built custom websites using HTML, CSS, PHP, CMS platforms like WordPress, and no-code tools, all tailored to align with strategic business goals and provide high-performance solutions. 🔧 Prototype Design & Development: Led the design and iteration of prototypes, utilizing both traditional and no-code platforms, ensuring rapid testing and feedback integration for optimized product delivery. 🚀 SEO & SEA Optimization: Developed and executed SEO and SEA strategies to maximize product visibility, driving organic growth and improving search rankings through targeted, data-driven tactics. 📝 Content & Social Media Management: Crafted content strategies to support digital products, including blog posts, SEO-optimized content, and social media campaigns, enhancing user engagement and brand recognition. This experience has strengthened my ability to deliver digital products that solve real problems and achieve tangible results, preparing me to move into a Product Manager role with a focus on impactful solutions.

I joined ATAYEN, Inc. as the 5th employee at the start of the project, and over the years, the team grew to 48. I played key roles as First Product Manager and Marketing Manager, contributing to the development of the SaTT token and SaTT dApp. My work on the MVP was crucial in raising $7 million in funding, helping fuel our growth. First PM 🔮 Product Vision & Strategy – Defined the long-term product vision for SaTT token and SaTT dApp with the CEO. 📊 Benchmarking & Market Analysis – Conducted comprehensive market research and competitive analysis. 🧠 Problem Definition & User Research – Led user research, building a community of beta testers to gain insights into user pain points and refine the product offering. 🛠️ Product Roadmap – Collaborated with cross-functional teams to define and prioritize features, ensuring timely execution and alignment with business goals. 🤝 Delivery – Worked closely with the CTO to ensure smooth product delivery. Marketing Manager 👥 Leadership & Team Management – Led a multidisciplinary team, ensuring alignment with business objectives and overseeing project execution. 📈 Marketing Strategy – Developed and executed marketing strategies, including content creation for blogs, social media, and press releases to enhance brand visibility. 🎤 Event Organization – Coordinated high-profile events like Blockshow and investor meetings to promote innovations and foster partnerships. 📅 Publication Calendar & Content Management – Managed content scheduling and ensured a consistent brand message across all channels. 📰 Press Releases – Created and distributed press releases to promote product launches and company milestones, driving media attention. These roles deepened my experience in both product strategy and marketing, preparing me to lead impactful product initiatives.