Nicolas Trochoux

• Running and improving the monthly process which provides key international data for European stakeholders through SAS software • Conducting market research: gathering data on consumer demographics, preferences, and purchasing habits • Identifying target markets: Using the research data, identifying key target markets for FedEx's products or services, and developing strategies for reaching those consumers. • Communicating with management: presenting findings and recommendations to senior management, and working with them to optimize business decisions • Providing insights on the industry and market trends on how FedEx can adapt its strategies to capitalize on the emerging opportunities such as E-commerce

Operational Marketing: . Administer monthly program launches and marketing campaigns by managing the car-financing programs on CRM tool. Key contact between costs & incentives teams and operations ensuring a smooth process on the back-end. . Provide national training materials to support field staff in training dealerships to ensure product knowledge and drive performance. . Managed POS marketing for Nissan, Infiniti and Mitsubishi across dealer showrooms to further promote brands and build brand affection with customers resulting in +1% in penetration rate. . Managed online customer journey optimization onto NCF website (bouncing rate dropped by 9%), and update online loyalty offers on a monthly basis. Data Analysis: . Spearheaded reports standardization for national network using data from multiple sources (Oracle, excel) onto Tableau for easy access to data and facilitate performance tracking to inform management decisions. Increasing reports usage by 200% and saving 8 hours of manual work per week. KPIs report: Allows easy understanding of key indicators to facilitate discussion between retailers and upper management and improve quality of sales Daily Sales Pipeline: Monitors daily sales from credit application to booking, giving field staff tools to increase their conversion rate. . Responsible for in-depth pricing analysis on a monthly basis across various metrics such as loan to value, total amount financed, borrowing term, and interest rates for each model to benchmark and set correctives actions resulting in increasing benefits by >10K a month. Project Management: . Full mapping of a new e-learning platform solution to improve dealer engagement and retention in order to increase business and reducing maintenance costs and saving 2 headcounts. . Mobility services solution mapping for potential proof of concept launch to develop new businesses . Successfully organized NCF Dealers Roadshow 19’ through Canada (5 cities), with around 400 attendees.

. Short-listed as Top 7 ideas in APAC (Asia-Pacific) market for improving Voice of the Customer (initiative to improve the customer experience) . Reporting of Monthly Sales & Penetration performance for APAC markets. . Organisation of Sales & Marketing/Digital Conference . Managed vendors process for CRM RPF across APAC. . Support of Training requirements based on the APAC Sales & Marketing Academy Calendar. . Communicate with other regional office department(s), APAC markets, and external vendors. . Support across any other Sales & Marketing topics/strategic initiatives

. Participation in the strategy development, analysis and evaluation on the product positioning, . Market sales analysis. Benchmarking, Provide commercial support. . Help in launching a new product: X.Town 125 . Market study on the electrical segment . Events preparation, PR Management