Nicolas Znamensky

Directeur Digital Senior | eCommerce & Omnicanal

Salaire / Taux journalier

Namur, Belgique

Freelance, ouvert au CDI

Peut venir sur site

Expertises

CMSGoogle AnalyticsSEOMagentoGoogle Tag Manager

Langues

Anglais

À propos

Introduction

Digital consultant with 10 years of expertise in e-commerce and omnichannel retail strategy. Founded PharmaClic, scaling it to a top 3 Belgian online pharmacy with €1M turnover before selling to Medi-Market Group, where I served as Digital Director implementing comprehensive omnichannel strategies. I deliver measurable growth through strategic digital transformation, combining technical expertise with business acumen to optimize online operations and drive revenue.

Liens

Expérience de travail

Medi-Market GroupFreelance

janv. 2015 - juil. 2019

4 ans 7 mois

Bruxelles, Belgique

Digital Consultant

janv. 2018 - juil. 2019

1 an 7 mois

Bruxelles, Belgique

Assisted management with the recruitment of a digital team and gradually handed over operational responsibility. Contributed to the migration of the digital ecosystem and processes into a new environment. Pivoted role to the provision of consultancy work on several digital topics, with special attention on PIM, supply chain and omnichannel matters.

Digital and eCommerce Director

janv. 2015 - déc. 2017

3 ans

Bruxelles, Belgique

The Medi-Market Group is a retail chain of pharmacies, parapharmacies and beauty institutes, operating in Belgium, Luxembourg and Italy. Founded in December 2004, the Medi-Market Group’s turnover was € M 80 in 2018 with 35 physical stores and 2 webshops Merged PharmaClic into Medi-Market's environment. Planned and developed roadmaps of all digital initiatives for the implementation of a proper and effective omnichannel strategy. Set-up, evaluated and improved eCommerce platforms to enhance trafic, conversion rates and shopping cart's value in order to optimize sales growth. Coordinated all sales and marketing digital plans and activities with internal teams. Supervised the logistics' team. Managed multiple 3rd party contractors (IT, creative, content). Monitored all aspects of the digital business unit's profitability (P&L responsibility).

Co-founder - CEO - eCommerce Manager

PharmaClicFreelance

sept. 2009 - déc. 2014

5 ans 4 mois

Sirault, Région wallonne, Belgique

Founded in 2011, PharmaClic became 3rd belgian online pharmacy in 2014 (turnover 1 M €) and was sold to the Medi-Market Group effective 1st January 2015. Creation and day-to-day management of an online pharmacy with a catalogue of 30,000 products delivered in 8 EU countries : global e-commerce strategy and development, brand creation and positionning, compliance with Belgian and EU regulations, business plan, financing, company set up, site specifications, call for tender, selection of technical solutions (editor, integrator), logistics, payment process, web design and ergonomy, SEO-SEA, e-Marketing, coordination of third-party suppliers, etc.

Motion Picture Association

oct. 1998 - août 2008

9 ans 11 mois

Bruxelles, Belgique

Director of Operations, Anti-Piracy EMEA

sept. 2001 - août 2008

7 ans

Bruxelles, Belgique

Reported to Regional VP Supervised program leadership in 20 countries * Management: Supervised anti-piracy programs to reduce piracy losses and to protect member company’s revenue streams; Managed program leadership change in several territories; Represented MPA in Boards and Management Committees of national programs; Handled sensitive situations in several markets. * Strategy: Assessed legal structures, enforcement provisions and piracy levels in the region; Worked with local partners to develop and implement effective strategies for copyrights’ protection; Fostered refocus of local resources from analog and offline piracy to digital and online piracy; Reviewed structures of local programs to join forces with sister industries. * Outreach: Liaised with local US diplomatic missions, national gvts and law enforcement authorities; Assisted in the submission of cross-industry IP reports to the US Gvt and the EU Institutions; Spearheaded efforts to setup local cross-industry coalitions in order to facilitate outreach to national Gvts; Supported lobbying efforts for improved laws and enforcement. * Communication: Collected, analyzed and reported information on piracy, program activities and other developments; Delivered presentations and speeches to internal and external audiences; Prepared briefing materials for visiting executives. * Coordination: Supported successful actions against organized criminal groups; Coordinated cross-border investigations with local staff and law enforcement authorities; Coordinated the organization of the annual EMEA anti-piracy conference. * Administration: Developed, monitored and evaluated annual business plans and budgets of local programs; Contributed yearly to the overall review and improvement of budget and monitoring procedures; Facilitated sharing of best practices between programs; Drafted Code of Conduct to ensure use of best ethical standards; Implemented and supervised contractual arrangements with local programs.

Director of Finance and Administration, EMEA

oct. 1998 - oct. 2001

3 ans 1 mois

Bruxelles, Belgique

The MPA is the association of the six major Hollywood studios (Disney, Warner, Universal, Paramount, Fox and Columbia). The Brussels’ office is the MPA’s Europe, Middle East and Africa Headquarters. Reported to Regional MD and Group CFO Supervised local team of 4 individuals * Managed the Finance, HR and IT functions of the Brussels’ office. * Managed budget, forecast, reporting, financial analysis and internal control processes of regional office plus its 34 anti-piracy programs covering 42 countries across the region. * Liaised with in-house and external legal counsels, tax advisors and auditors; with payroll and pension fund administrators for local and expatriate staff; with recruitment agents and office tenants. * Improved budget processes, financial controls and management reporting tools (implemented new policies and procedures; set up robust control processes and KPIs; implemented yearly external audit procedure of all anti-piracy programs; re-organized functions of finance department). * Implemented several cost reductions exercises (up to 20% cost reduction in yearly budgets). * Developed a system for raising up to 20% alternative sources of funding for the local programs.

Senior Internal Auditor

SITA

juil. 1996 - oct. 1998

2 ans 4 mois

Bruxelles, Belgique

SITA (Société Internationale des Télécommunications Aéronautiques), the world’s largest global data communications operator with presence in more than 220 countries. Reported to Head of Internal Audit. Supervised Audit Teams * Set up internal audit procedures and systems for the newly created audit department. * Conducted financial and compliance audits in SITA’s world-wide offices: review of statutory and taxation matters, system analysis, compliance with Head Office and Regional policies and adequacy of internal control systems. * Performed special reviews at the request of the Group’s CEO: cost overrun investigations, budget process assessment, due diligence in the framework of networks’ acquisitions.

Financial Consultant

European Commission

juil. 1993 - juil. 1996

3 ans 1 mois

Bruxelles, Belgique

Directorate General IA - External Political Relations - PHARE Program of € 4.3 billion (1990-1994) subsidies for economic restructuration of CEE Countries. Reported to Head of Unit. Supervised External Auditors. * Designed and implemented new accounting manual for the decentralised accounting system. * Reviewed, managed and performed ex-ante controls of EU financial aid to several CEE countries. * Managed the financial audits of PHARE programs (110 public institutions managing 180 programs totalling € 4.3 billion): tender and selection of external audit firms in accordance with the EC tendering and contracting procedures; yearly planning and coordination of assignments between internal staff and external firms; audit reports follow-up; liaison with Financial Control and Court of Auditors.

Internal Auditor

PetroFina

nov. 1990 - juil. 1993

2 ans 9 mois

Bruxelles, Belgique

Petrofina was the mother Company of a multinational Group operating in the oil sector, now merged with the group TOTAL. The Internal Audit Department was reporting to the Group's CEO. Reported to Director of Internal Audit (member of Group's Board of Directors). Occasional Supervision of International Internal Audit Teams. * Conducted audits of PetroFina’s Joint Ventures in Exploration and Production to check compliance with the JV’s agreements (scope from $ 30 M and $ 1 billion), followed-up audits to ensure adequate settlement of claims and provided input during the negotiation of exploration contracts. * Performed internal audits of Petrofina’s subsidiaries (industrial investments in refinery and petrochemical plants, marketing of petroleum products, industrial insurance and reinsurance). * Calculated the yearly rate charged to E&P JVs to recover parent company’s overhead costs

Second Lieutenant Air Commando

Belgian Air Force

août 1989 - oct. 1990

1 an 3 mois

1320 Beauvechain, Belgique


Formation

Solvay Brussels School of Economics and Management

One year Program “Manager & Development”

2013 - 2014

1 an 1 mois

Technofutur TIC

Multiple short training courses

2009 - 2010

1 an 1 mois

Louvain School of Management

Masters in Business Engineering (Ingénieur Commercial)

1983 - 1988

5 ans 1 mois

University of South Carolina

MBA

1987 - 1987

1 mois

Institut Notre Dame de Loverval

Humanités supérieures

1980 - 1983

3 ans 1 mois

Collège du Sacre Coeur à Charleroi

Humanités inférieures

1977 - 1980

3 ans 1 mois


Licences et certifications

Prompt Engineering for ChatGPT

Délivré le : août 2023

Certifié par Coursera

Réussir et automatiser sa veille sur Internet

Délivré le : janv. 2022

Certifié par LinkedIn

L'essentiel de Magento 2

Délivré le : janv. 2022

Certifié par LinkedIn

L'essentiel de Google Search Console

Délivré le : janv. 2022

Certifié par LinkedIn

Découvrir Google Tag Manager

Délivré le : janv. 2022

Certifié par LinkedIn

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