nicole Lafrasse-van den Assem

• Initiated a strategic roadmap to transition the entity into a "société à mission." • Fostered partnerships to enhance visibility and reputation through targeted communication efforts and dedicated events • Spearheaded innovation initiatives, focusing on self-driving engines to drive growth.

• Founded and managed a unique place dedicated to companies in order to engage them on sustainability • Designed and organized workshops addressing biodiversity and ESG issues for their value chains • Collaborated with various stakeholders to enhance understanding of sustainable practices on their strategy and business model.

• Restructured operational processes to enhance efficiency and effectiveness within the organization. • Managed daily strategies for middle management, ensuring alignment with overall company goals. • Provided coaching and strategic support to the CEO, fostering leadership development. • Navigated crisis situations through effective change management practices, stabilizing operations.

• Launched a start-up for the group focusing on circularity of electric tools, including product acquisition and reconditioning. • Defined the business model and marketing strategies while forging strategic partnerships. • Developed and documented processes, negotiated agreements, and selected optimal e-commerce sales partners.

• Managed major distributors in the western region of France, overseeing the opening and closing of entities. • Provided technical product advice to enhance distributor knowledge and performance. • Conducted training sessions focused on English and American culture to improve communication and operational efficiency.

• Initiated the restructuring of service value, enhancing overall company performance. • Directed and managed sales teams to accelerate growth and improve client engagement. • Identified and started strategic partnerships across France and Europe to expand business reach. • Successfully prepared and organized participation in Automechanika in Germany, showcasing company offerings.

• Leaded the reorganization and transformation of the business model to enhance operational efficiency. • Managed and guided sales teams across five European countries, fostering collaboration and performance. • Negotiated strategic partnerships with leading European FMCG retailers, driving market penetration.

Promoted and sold those garden equipment through retailers in EU and Switzerland.

Market research, Go to market plan in view of a M&A with French partner