Nikoleta Kosarova

As Commercial Director at Daly & Ko Partners, an early-stage digital real estate project aimed at modernizing and simplifying the property buying process in the Costa Blanca area, I was responsible for both client relations and digital business development. Key responsibilities included: - Guiding international clients through the end-to-end digital property buying process, offering personalized advice and legal clarity. - Launching and managing digital marketing campaigns on Meta (Facebook & Instagram), including targeting strategy, creative content, and performance tracking. - Improving SEO performance to increase the visibility of the website and attract qualified leads organically. - Establishing the company’s digital presence across social media and major real estate platforms to enhance credibility and brand awareness. - Configuring and utilizing HubSpot CRM to streamline lead management, automate client interactions, and analyze sales funnel performance, significantly improving overall operational efficiency. - Collaborating in the design of a digitally optimized client experience, integrating marketing, legal, and commercial workflows into a seamless process. This position allowed me to play a key role in shaping the brand’s digital identity and client acquisition strategy during its foundational phase.

As a Real Estate Marketing & Administrative Manager, I oversee a broad range of responsibilities, including: - Capturing and editing photos and videos of residential properties and their surroundings. - Managing the company’s social media presence by creating and publishing content, running campaigns, and sending newsletters via Mailchimp. - Uploading and maintaining property listings in the CRM, ensuring they remain up to date and providing property owners with regular progress reports. - Developing and implementing B2C SEO strategies to improve website visibility and search rankings. - Maintaining the company website and writing blog content. - Handling administrative tasks such as drafting and managing contracts (including property management, rentals, collaborations, and deposits), managing utility registrations, and applying for tourist licenses, among other responsibilities. - Leading recruitment and onboarding processes, organizing team schedules, and coordinating tasks to ensure efficient workflow across the team. - Developing and customizing Zoho CRM based on company needs, including programming in Deluge scripting for automation and integrations. - Assisting in the setup and customization of Zoho People to align with internal processes, and leveraging Google Workspace to streamline operations and enhance team collaboration. - Handling administrative and legal documentation, including drafting rental contracts, reservation/earnest money agreements (contratos de arras), and collaboration agreements with other real estate agencies or property developers for new-build sales.

As a freelancer, I spent several years leading and executing small-scale projects across diverse areas, including: - Photography & Videography - Led professional photo and video sessions based on client briefs, delivering content aligned with expectations while adding a distinct creative touch to reinforce brand identity. - Social Media Management - Managed and optimized social media accounts for small businesses and influencers, ensuring a cohesive visual style and implementing content strategies that resulted in higher audience engagement and improved brand perception. - Search Engine Optimization (SEO) - Executed comprehensive SEO strategies (B2B and B2C), including keyword optimization, on-page improvements, and performance tracking to increase website visibility and organic traffic. - Web Development & Analytics - Built small-scale digital tools and websites using WordPress and Python, focusing on front-end development with HTML, CSS, and JavaScript. Combined technical development with user experience analysis to optimize site performance and usability.

As a translator from Czech to Spanish, I have dedicated myself to accurately translating all product descriptions and related content, including navigation menus, user interfaces, and all textual elements. In addition to translating, I have dedicated my time in the company to maintaining the website in the Spanish version. Tasks include: Updating and regularly maintaining the website. Monitoring the website's performance, addressing any issues, and continuously improving the user experience. I have also been assisting the Marketing and Advertising team for the Spanish market, performing tasks such as: - Developing and implementing SEO strategies. - Creating and managing advertising campaigns on Google and various social media platforms. - Analyzing campaign performance metrics.