Noelia Amoedo

Digital Technology Consultant | Human-Centric AI

Salary / Daily rate

Madrid, Spain

Freelance

Can come onsite

Skills

AILLMs / Large language modelsChange ManagementTrainingProduct MarketingProduct ManagementBusiness DevelopmentProduct StrategyCROCRMGoogle AnalyticsCanvaJiraGrowth MarketerSales OpsMarketing StrategyVP Marketingn8nProduct OwnershipMakeHubspotCMOAdobe Creative SuiteHRMicrosoft TeamsZapierGo-to-marketFigmaConfluenceChief Revenue OfficerTalent ManagementOneDriveAsanaGrowthVP SalesHead of SalesAdobe InDesignPeople OperationsPerformance ManagementOperationsInterim ManagementManagement ConsultingStrategy & ConsultingLean ManagementTransformationNegotiationBusiness TransformationDigital Transformation

Languages

English (Native)Galician (Native)Spanish (Native)FrenchPortuguese

About me

Intro

Digital tech founder and AI strategist with 15+ years leading innovation across mobile, AdTech, and AI domains. Former CEO of mediasmart and NED with proven track record in scaling tech companies and driving sustainable growth. I help organizations develop human-centric AI strategies that build competitive advantage while ensuring responsible deployment—bridging strategic vision with hands-on execution for measurable business impact.

Links

Work experience

Founder

NODEOM

Apr 2009 - Present

17 years 7 months

NODEOM helps companies increase their competitive advantage by following an intentionally human-centric approach when developing or deploying AI-based solutions. Inspired by complex adaptive systems, we deliver strategic consulting and advisory services that embrace uncertainty to drive organizations in the right direction. Combining strategic oversight with hands-on execution and leveraging Noelia Amoedo’s extensive experience and international network, we drive sustainable innovation and growth. We also advise investors in the field of AI, helping them identify technologies and teams that are solving problems worth solving with an approach that empowers people and brings business growth.

Non-Executive Director

Treelogic

May 2025 - Present

1 year 6 months

Madrid, Spain

Treelogic delivers innovative security, inspection and guidance software solutions based on computer vision techniques and machine learning strategies. I am an independent board member and a member of the audit committee.

Adjunct Professor

IE Business School

Jun 2025 - Present

1 year 5 months

I educate senior leaders - board members and executives - on AI governance and strategy, human-centric & responsible AI, and enterprise adoption strategies that maximize the positive impact of human-AI collaboration, ultimately build competitive advantage.

Fellow

Aspen Institute España

Jan 2014 - Present

12 years 10 months

Madrid, Spain

Non Executive Director (BSE: 542752 & NSE: AFFLE)

Affle

Jul 2022 - Jul 2024

2 years 1 month

CEO

mediasmart

Jan 2012 - Jul 2024

12 years 7 months

Madrid, Spain

MediaSmart is a mobile first DSP focused on maximizing campaign engagement. mediasmart´s proprietary platform is available on a self-serve model and offers the perfect combination between machine learning and human interaction to make sure your mobile campaigns are effective.

Head of EMEA Business Development and Development Relations for webOS

Hewlett Packard Enterprise

Oct 2010 - Jul 2011

10 months

Responsible for recruiting and leading a team to create a healthy ecosystem of mobile applications on HP’s webOS operating system, and recruiting strategic partners in the region with the goal of creating unique experiences and strengthening the product portfolio.

VP Marketing EMEA (Act.)

webOS

Jun 2009 - Oct 2010

1 year 5 months

Responsible for all marketing planning and budgeting in the region, leading the teams in charge of advertising, channel marketing, product marketing and the developer community.

VP hi5 Mobile

Hi5

Jul 2008 - Mar 2009

9 months

Hi5 was the third largest social network worldwide at the time, and one of the fastest growing during 2008. As Vice President of Mobile, Noelia lead the mobile team and was responsible for the overall mobile strategy, from product design to mobile strategic partnerships.

Buongiorno

Jan 2005 - May 2008

3 years 5 months

C.O.O./Country Manager, USA

Aug 2006 - May 2008

1 year 10 months

Buongiorno is one of the biggest providers of mobile entertainment and personalization services, generating €319 Million in revenue in 2007. It partners with telecom, media and Internet companies to distribute, package and create music, games, videos, wallpaper, ringtones, chat, user-generated services, TV voting, quizzes, mobile TV and to sell advertising. Noelia worked with Buongiorno in multiple capacities throughout the years. Instrumental in the company´s expansion to markets such as the USA, Australia, South Africa, Greece and Kuwait, her responsibilities spanned across all business lines: marketing/advertising services, software license, direct to consumer and managed services for mobile operators and media companies.

VP Sales and Operations, USA

Jan 2005 - Aug 2006

1 year 8 months


Education

Esade

From Executive to Director of the Board

2023 - 2023

4 months

Stanford University

MS, Electrical Engineering & Management

1997 - 1999

3 years

Universidad de Santiago de Compostela

Bachelors, Physics

1992 - 1996

5 years

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