
Noelia Amoedo
Digital Technology Consultant | Human-Centric AI
Salary / Daily rate
Madrid, Spain
Freelance
Can come onsite
Skills
Languages
About me
Intro
Digital tech founder and AI strategist with 15+ years leading innovation across mobile, AdTech, and AI domains. Former CEO of mediasmart and NED with proven track record in scaling tech companies and driving sustainable growth. I help organizations develop human-centric AI strategies that build competitive advantage while ensuring responsible deployment—bridging strategic vision with hands-on execution for measurable business impact.
Work experience
Founder
NODEOM
Apr 2009 - Present
17 years 7 months
NODEOM helps companies increase their competitive advantage by following an intentionally human-centric approach when developing or deploying AI-based solutions. Inspired by complex adaptive systems, we deliver strategic consulting and advisory services that embrace uncertainty to drive organizations in the right direction. Combining strategic oversight with hands-on execution and leveraging Noelia Amoedo’s extensive experience and international network, we drive sustainable innovation and growth. We also advise investors in the field of AI, helping them identify technologies and teams that are solving problems worth solving with an approach that empowers people and brings business growth.
Non-Executive Director
Treelogic
May 2025 - Present
1 year 6 months
Madrid, Spain
Treelogic delivers innovative security, inspection and guidance software solutions based on computer vision techniques and machine learning strategies. I am an independent board member and a member of the audit committee.
Adjunct Professor
IE Business School
Jun 2025 - Present
1 year 5 months
I educate senior leaders - board members and executives - on AI governance and strategy, human-centric & responsible AI, and enterprise adoption strategies that maximize the positive impact of human-AI collaboration, ultimately build competitive advantage.
Fellow
Aspen Institute España
Jan 2014 - Present
12 years 10 months
Madrid, Spain
Non Executive Director (BSE: 542752 & NSE: AFFLE)
Affle
Jul 2022 - Jul 2024
2 years 1 month
CEO
mediasmart
Jan 2012 - Jul 2024
12 years 7 months
Madrid, Spain
MediaSmart is a mobile first DSP focused on maximizing campaign engagement. mediasmart´s proprietary platform is available on a self-serve model and offers the perfect combination between machine learning and human interaction to make sure your mobile campaigns are effective.
Head of EMEA Business Development and Development Relations for webOS
Hewlett Packard Enterprise
Oct 2010 - Jul 2011
10 months
Responsible for recruiting and leading a team to create a healthy ecosystem of mobile applications on HP’s webOS operating system, and recruiting strategic partners in the region with the goal of creating unique experiences and strengthening the product portfolio.
VP Marketing EMEA (Act.)
webOS
Jun 2009 - Oct 2010
1 year 5 months
Responsible for all marketing planning and budgeting in the region, leading the teams in charge of advertising, channel marketing, product marketing and the developer community.
VP hi5 Mobile
Hi5
Jul 2008 - Mar 2009
9 months
Hi5 was the third largest social network worldwide at the time, and one of the fastest growing during 2008. As Vice President of Mobile, Noelia lead the mobile team and was responsible for the overall mobile strategy, from product design to mobile strategic partnerships.
Buongiorno
Jan 2005 - May 2008
3 years 5 months
C.O.O./Country Manager, USA
Aug 2006 - May 2008
1 year 10 months
Buongiorno is one of the biggest providers of mobile entertainment and personalization services, generating €319 Million in revenue in 2007. It partners with telecom, media and Internet companies to distribute, package and create music, games, videos, wallpaper, ringtones, chat, user-generated services, TV voting, quizzes, mobile TV and to sell advertising. Noelia worked with Buongiorno in multiple capacities throughout the years. Instrumental in the company´s expansion to markets such as the USA, Australia, South Africa, Greece and Kuwait, her responsibilities spanned across all business lines: marketing/advertising services, software license, direct to consumer and managed services for mobile operators and media companies.
VP Sales and Operations, USA
Jan 2005 - Aug 2006
1 year 8 months
Education
Esade
From Executive to Director of the Board
2023 - 2023
4 months
Stanford University
MS, Electrical Engineering & Management
1997 - 1999
3 years
Universidad de Santiago de Compostela
Bachelors, Physics
1992 - 1996
5 years