Noemie Amar

• Supporting the company’s transformation toward an agile and product-oriented digital culture • Building and structuring a solid Product Team leveraging Scrum methodologies • Enhancing digital product functionalities from discovery to delivery: • Implementing new features on the e-commerce website • Leading UX optimization with the Lead UX, monitoring A/B tests and user feedback • Managing Run requests and backlog grooming • Developing strong collaboration with offshore developers and testers • Technical environment : SalesForce Commerce Cloud, Figma, Confluence, Jira, Miro, Asana

Consultant on several client projects: > La POSTE, COURRIER COLIS • Built in-house applications in an Agile/SAFe environment for customs clearance and tax recovery tools • Technical environment : Kafka, Java, Suez, Gitlab, JIRA, Gherkin, Confluences, SAFe, BDD, Selenium > LA POSTE EN LIGNE • Led the implementation of a Cloud-based e-commerce solution on laposte.fr • Introduced and implemented Agile methodology • Technical environment : Kafka, Agile, JIRA, Confluences,

Consulting on multiple digital transformation projects > LE PARISIEN, Groupe LES ÉCHOS - Le Parisien - LVMH • Collaborated with The Washington Post • Led backend replatforming (new CMS), frontend redesign (SEO & tracking improvements), mobile-responsive MVP • Tools/Tech: Agile, Figma, InVision, Design Thinking, Airtable, Hygger, Confluence, Jira, HTML5, CSS, ReactJS > COMPASS DIGITAL LABS - B2B • Rolled out AI-driven solutions in client restaurants > SODEXO PASS INTERNATIONAL (B2B2C) • Built an acquisition website master template and deployed it across 12 subsidiaries • Led UX and SEO improvements • Tech: WordPress, Zapier, Hubspot, Typeform, AWS, ReactJS > PICARD Surgelés • Oversaw the implementation of a new loyalty program within a complex technical ecosystem

Directed marketing communications and PR for multiple iGaming brands(Casino, Poker, Sports, Bingo) • Managed inbound marketing and segmented email campaigns (SalesForce, DotMailer), • Led SEO projects, created marketing assets (banners, landing pages, videos) • Built and ran social media strategy (Facebook, Twitter, LinkedIn) • Enhanced UX and content via CMS (WordPress, Drupal, Magnolia) • Organized international trade shows and managed media budgets • Built affiliate networks and strategic partnerships

Worked with multiple clients >LVMH (Dior, Guerlain, Givenchy, Kenzo): • Managed CRM projects within the Sales and Marketing Department Tech : Cyland, Microsoft Dynamics, Datamart > La Française des Jeux: • Contributed to the product marketing of parionsweb.fdj.fr

Consultanton several client projects: > THALES Aerospace Systems: • Implemented SAP Sales module for a military unit > PEUGEOT CITROEN Automobiles • Rolled out SAP Sales & Purchases modules in 4 Subsidiaries in Spain and Portugal

Maintained competitiveness and market shares of two product lines • Managed product marketing teams and approved financial deals with major resellers (Carrefour, Boulanger, Leclerc, Cdiscount) and managed purchase costs • Improved pricing tool and streamlined cost workflows • Provided strategic pricing guidance to optimize margin and stock turnover • Reported forecasts and risks to top management

Assisted the team in all aspects of Marketing and Sales • Conducted competitor analysis in New York State • Tracked sales performance and quality metrics • Identified new product line opportunities (accessories, jewelry, decoration)

• Conducted competitive analysis and assessed strategic strengths and weaknesses • Made UX recommendations for booking tools • Translated internal corporate documents (French–English)