Noémie Barbier

Mission 1 : ACCOR SA - Product Owner AEM DAM & Asset Share Commons January 2025 - presently Mission 2 : Veepee - Product Owner CRM January 2023 - January 2025 Mission 3 : SOMFY SA - Business Analyst Eshop October 2021 - December 2022 Context: Lead & coordinate a product team, composed by various technical profiles (UX/UI designers, Architects, Front-end & Back-end developers, QA testers) to design, build, develop and deploy new incremental features. Product Discovery, Delivery & Quality • Gather & understand business needs through dedicated workshops based on Design Thinking and User research • Write user stories & technical specifications for each feature • Write functional & technical test cases and lead/perform QA phase • Write functional documentation & foster technical documentation • Manage sprints & prioritize backlog tickets • Build a product roadmap & long term vision based on POC, MVP and then industrialization phase • Monitor regularly product KPIs to identify any room for improvement • Implement AI technologies to increase product quality & velocity Product Organization & Agility • Animate & emulate the product team around a product vision • Participate and/or lead SCRUM rituals • Suggest & implement continuous improvements to increase product agility & efficiency Facilitate communications & collaboration across teams • Lead & animate steering committees • Alignment with other Product Owners to spot & smooth potential dependencies

▪ E-Commerce Strategy: define and implement Go to Market strategy to achieve for each retailer ▪ E-key accounts Management: - Negotiate permanent & temporary E-Merchandising spaces to enhance COTY brands’ visibility and boost online sales - Position COTY as a strategic digital and ecommerce partner in Travel Retail to Test & Learn new ecommerce trends and opportunities for business growth ▪ Media: reach future travelers through media campaigns to boost both online and instore conversion ▪ Analytics: analyze and interpret online sales reports to identify strengths and opportunities and adjust ecommerce strategies

Stratégie E-Commerce : - Définition du plan d'actions, de la roadmap et du budget associé TMA applicative et évolutive : - Maintenance des sites E-Commerce - Développement d'évolutions fonctionnelles en vue de l'amélioration de l'expérience client Acquisition de Trafic : - Gestion de campagnes SEA et SMA - Amélioration du référencement naturel via le SEO Contenu : - Intégration des contenus des équipes Marketing selon le plan 360° défini pour chaque lancement - Gestion du catalogue produits - Mise en place d'E-Merchandising pour une meilleure conversion CRM : - Participation à la mise en place d'un nouveau système CRM - Développement de campagnes emailings Ventes en ligne : - Gestion des ventes événementielles (Vente Privée) - Mise en place et gestion des ventes sur Amazon Analyse des KPIs et Reporting : - Suivi et analyse via Google Analytics des performances E-Commerce et diffusion aux équipes en interne

Develop an E-Merchandising strategy to enhance online experience: - Manage the products catalog on all Cartier websites - Optimize online navigation and Web Usability - Develop Cross-selling & Up-selling Coordinate e-Commerce evolutions to improve online shopping experience : define business needs, follow-up redaction of technical specifications, organize QA tests and report incidents Implement semantic optimization for content (SEO) to strengthen Traffic Acquisition

- Develop the merchandising and POS tools: definition of the concept, creative brief to agencies, monitoring of prototyping and production, coordination of the implementation in local markets. - Develop the merchandising guidelines. - Create the scenography for Press Events and exhibitions: Bâle à Paris, Biennale des Antiquaires, etc.

Project management: - Coordinate the creation of the Spring-Summer 2012 advertising campaign (print and online). - Coordinate the international media plans: ensure the coherence of media plans with the brand image, deliver the technical elements. - Manage day-to-day relationship with external creative agencies. - Support Hermès' local teams (Europe, Asia, Middle East, North America, South America and Oceania) Digital tools and social media: - Coordinate the development of Rich Media advertising campaigns on Ipad - Coordinate advertising campaigns on Hermès' social media channels (Facebook and Youtube)