Nompilo Buthelezi

Execution of Research Studies: - Conducted 300+ user interviews and usability tests, including weekly continuous tests and leveraged other research methods such as card sorting, surveys, competitor analysis, heuristic evaluations, journey maps, & focus groups, resulting in a 30% decrease in user-reported friction points. - Led cross-functional workshops to define research goals, resulting in a 15% reduction in time spent on ideation and planning phases. - Built a recruitment user database of over 1000 customers across Africa to ensure continuous testing across all devices (Web, mobile, tv) - Identified and leveraged research tools for efficiency improvement (Dovetail, Optimal Workshop, Maze). Data Collection and Analysis: - Synthesized complex data into actionable insights, resulting in a 10% improvement in task completion rates for core user journeys. - Analyzed user feedback and behavioral data to identify key pain points, leading to a 25% increase in feature adoption rates. Reporting and Documentation: - Continuously presented research findings to executive stakeholders, resulting in the prioritization of UX enhancements that led to a 10% increase in user retention. - Created standardized reporting templates, improving the efficiency of research documentation by 20%. Cross-functional Collaboration: - Collaborated with product managers and designers to prioritize feature development based on user research insights, resulting in a 15% increase in overall product satisfaction. Mentorship and Leadership: - Mentored junior UX researchers, resulting in a 30% improvement in research quality and efficiency. - Provided leadership on UX research methodologies, resulting in the adoption of new best practices that improved team performance by 20%.

Stakeholder Communication: - Engaged with external stakeholders, including carriers and vendors/suppliers, as well as internal stakeholders such as retail, finance, software support, and fulfillment centers, to ensure seamless information flow and project alignment. Data Extraction and Analysis: - Leveraged Excel and other internal data management systems to extract data from multiple databases. Conducted ad hoc reporting and analysis to support business needs. Trend Analysis and Decision Making: - Quickly assessed the business impact of trends and made data-driven decisions to optimize operations. Issue Escalation and Resolution: - Systematically escalated issues or data variances to relevant owners and teams, ensuring timely resolution and implementation of corrective actions. Time Management and Critical Task Execution: - Worked within various time constraints to meet critical business needs, identifying and measuring key activities to ensure efficiency and effectiveness. Customer Experience: Provided real-time customer support in a 24/7 operational environment, ensuring high-quality customer experience and prompt issue resolution.

Market Research & Data Analysis - Conducted in-depth market research to quantify, size & segment tire market potential across multiple product lines covering 70+ countries in Africa, India & Middle East. - Designed & monitored interactive dashboards calculating market size by country & product segment with quarterly re-forecast revision as per market trend indicators. - Collaborated with research companies to conduct deep-dive country analysis on potential conquest territories and drive SOM & sales increase in excess of $10mil. Strategic Marketing - Through analyzing & monitoring stock levels for more than 20 key customers, I was able to improve demand and supply planning and tire allocation a midst challenging supply environment. - Enhanced strategic marketing by developing the 10-year sales growth ambitions & address opportunities through leveraging existing offerings & developing new ones. Supported business decision making through gaining deeper understanding of different economies over 4 years while working with limited available information resources. Report Writing & Communication - Managed all internal market research to provide insights & present recommendations to key stakeholders including sales & product management. - Presented market and competitor updates in dynamic, emerging markets. - Optimized methodologies & quality of reporting through frequent engagements with sales teams, news bulletins & industry experts.

Data Analysis & Reporting - Developed and analyzed dynamic reporting templates and interactive visualization dashboards to monitor and ensure compliance with municipal water quality standards, effectively tracking daily chemical data. - Conducted comprehensive analyses of the Engineering Department’s capital expenditure projects, overseeing budgets exceeding 10 million AED ($2.7 million USD) to ensure fiscal compliance and optimal resource allocation. Inventory & Resource Management - Enhanced inventory management by identifying discrepancies in inventory levels and cost of goods, leading to improved tracking accuracy and operational efficiency. - Automated data collection and reporting processes, reducing manual effort by 30% and increasing data accuracy and timeliness. Dashboard Design & Implementation - Designed and implemented a dashboard that pinpointed peak times for ride malfunctions, optimizing user experience and reducing weekly shutdown times by over 2 hours through data-driven insights. - Spear-headed the implementation of a real-time monitoring system for key performance indicators (KPIs), enabling proactive issue resolution and continuous improvement.