Nory Bouguern

Cadrage et pilotage du rollout de la nouvelle palette de marque sur l'ensemble de la plateforme Malt. J'ai construit l'arbitrage entre deux scénarios de déploiement et porté la recommandation retenue avec l'engineering et la direction design. Puis défini le plan complet : six phases, du travail sur les tokens du design system jusqu'à l'A/B test en production, avec les livrables, les critères de réussite et les rôles de chacun. J'ai produit l'estimation consolidée du projet, en croisant l'audit technique du code et le recensement des composants impactés : re-theming du design system, résorption de la dette design sur les tunnels de conversion, déploiement dans le code custom des équipes produit. Ce qui a fait le sujet : faire converger des contraintes techniques, des enjeux de marque et des exigences d'accessibilité vers un plan tenable par tout le monde.

Lead UX Designer du programme IBEx, responsable de la refonte de la plateforme interne Elixir, référentiel de performance industrielle déployé à l’international. Mes responsabilités : • Pilotage de la démarche complète de design thinking, de la recherche terrain à la restitution stratégique • Conduite d’interviews utilisateurs et d’ateliers de co-conception multi-pays • Définition de l’architecture, optimisation de l’ergonomie et de la navigation de la plateforme • Conception et prototypage des parcours clés (Figma, Miro) • Restitution formelle aux instances dirigeantes et accompagnement des équipes métier et IT dans l’implémentation

Lead Ux du programme Hermes, dans le cadre du déploiement d’un système MES (Manufacturing Execution System) développé par Dassault et implémenté par Accenture dans les usines de production du groupe. Mes responsabilités : • Optimisation et evolution design de l’interface MES pour les opérateurs en usine • Recherche utilisateurs (animateurs, conducteurs, régulateurs) • Audit UX et tests utilisateurs é condition réelle • Prototypes pour améliorer l'outil • Prise en compte des spécificités locales tout en conservant un socle commun

Lead UX du projet MDS 360 - Plateforme data pour optimiser les opérations internes, la facturation et les décisions terrain.

AI & Interactive Storytelling . Led UX and product design for Koro, a family storytelling app that transforms children into the protagonists of their own adventures. . Designed intuitive and engaging interfaces, making story creation effortless for families. . Developed a customizable storytelling system, allowing users to personalize characters, settings, and objects. . Optimized the user experience for seamless interactions, whether on road trips, bedtime, or family moments. . Integrated AI-driven features to enhance storytelling and user engagement.

Responsable de l'expérience digitale du programme "Reward and Benefits" International de Pluxee. •Managing a team of designers dedicated to elevating the user experience of the group's digital products and solutions. • UX Lead designer on Rewards and Benefits Programs (India, UK, Italy, Spain, Indonesia, Vietnam) • Project management • Design system Reshaping and evolution • UX Problem Solving Ability • Time management • User tests • User flows, screenflow & wireframes • Workshop

Lead UX Strategist | Website & Mobile Application Design | e-commerce | Team Leadership . UxUi Manager of a team . Led UX strategy for major digital projects, overseeing the design of mobile applications and driving teams toward innovative, user-centric solutions. . Managed UX processes, ensuring continuous improvement through rapid iterations and user testing. . Expert in design systems, streamlining workflows and enhancing UI consistency. . Hands-on in user research, wireframing, and prototyping to refine user experiences. . Strong leadership and collaboration skills, aligning product vision with business goals. . Proficient in Figma, UX strategy, and cross-functional communication.

Co-Founder & Lead UX/Product Designer | Data & Esports Analytics . Co-founded Magic Data, a startup specializing in data analytics for the esports industry. . Defined the product vision and led UX strategy to create intuitive, data-driven interfaces. . Designed and optimized user experiences, enhancing engagement and adoption. . Developed user acquisition strategies, aligning product design with market needs. . Managed end-to-end UX processes, from wireframing to usability testing.

Senior UX Strategist | Lean Startup | Design Thinking . Led large-scale UX initiatives from UX audits to user-centered interface design. . Implemented Lean Startup and Design Thinking methodologies to drive innovation and efficiency. . Conducted user research, prototyping, and testing to refine digital experiences. . Facilitated UX workshops and co-creation sessions with cross-functional teams. . Evangelized UX best practices among IBM clients to maximize project impact and enhance adoption. . Expert in UX strategy, user testing, and iterative design processes.

Lead UX Designer | Design Sprints | Agile Methodologies . Optimized user journeys for high-profile clients, including La Banque Postale and Pernod Ricard. . Led UX workshops and design sprints, fostering collaboration and user-centric innovation. . Conducted UX/UI audits to identify pain points and improve digital experiences. . Developed and prototyped innovative features, ensuring seamless integration within Agile frameworks. . Expertise in user research, wireframing, and iterative design to drive engagement and efficiency.

Lead UX/UI Designer | User-Centered Design | Team Leadership . Managed and mentored design teams of 3 designers, fostering collaboration and innovation. . Led UX/UI projects for international clients, including BMW and the Cambodian Automotive Federation. . Designed and optimized user experiences, ensuring intuitive interfaces tailored to specific client needs. . Developed UX strategies and user flows, aligning design solutions with business objectives. . Expertise in UX storytelling, wireframing, and prototyping to enhance usability and engagement. . Strong communication skills, facilitating alignment between stakeholders, designers, and developers.