Nourdine Chebcheb

– Expertise in Tracking analytics, Data visualization, Data activation, and compliance with GDPR – Custom data audits – Ensuring compliance with GDPR – Implementation of Tag Management solutions (GTM, Tag Commander) – Implementation of audience measurement solutions (Google Analytics, Matomo, AT internet..) – Implementation of advertising tags (Google Ads, Facebook pixel, Linkedin pixel, Pinterest pixel, Tiktok pixel..) – Creation of automated Dashboards via Google Data Studio – Conversion Rate Optimization & A/B Test – Support for internal teams on topics related to technical tracking & web analytics

– Definition and monitoring, with the tech and marketing teams, of the tracking and webperf roadmap – Monitoring of tagging and dashboarding anomalies – Technical implementation of various analytical or marketing tools – Support for internal teams on topics related to marketing data tracking – Guaranteeing proper CNIL compliance of all the group's websites

– Customized data audits – Guaranteeing GDPR compliance – Implementation of tag management solutions (GTM, Tag Commander) – Implementation of audience measurement solutions (Google Analytics, Matomo, Piano Analytics, etc.) – Implementation of advertising tags (Google Ads, Facebook pixel, LinkedIn pixel, Pinterest pixel, TikTok pixel, etc.) – Creation of dynamic dashboards via Google Looker Studio – Clients included: Beobank (Crédit Mutuel), Renmans, Yamabiko, Lhoist, J&Joy, Knauf, Mega, Produpress, Heinen, Pollet, Hot Spot, BringMe, Etienne Piron

– Implementation/maintenance of marketing and analytics tags (Tag Commander and Google Tag Manager) – Deployment and configuration of analytics tools (Adobe, AT Internet, and Google Analytics) – Supporting traffic, CRM, e-commerce, and marketing teams in tracking their campaigns, analyzing KPIs, etc. – Creation of Mix Commander / AT Internet / Google Data Studio dashboards – Ensuring proper CNIL compliance for all group websites

– Analytics tracking plan (Google Analytics, Google Tag Manager, Hotjar, Advertising Pixels) – Creation of analytics objectives – Creation of conversion funnels – E-commerce tracking – Testing of data accuracy – Data analysis (web analytics) – Data visualization (Google Data Studio) – Conducting a conference on Google Analytics at the Blanchemaille Incubator (By EuraTechnologies) – Primary industries: Insurance, Automotive, Energy, Retail, Construction, Industry

– On-site & off-site SEO optimization – Implementation & management of SEA campaigns (Google Ads, Bing Ads, Yahoo Ads) & Social Ads (Facebook Ads, Linkedin Ads, Twitter Ads) – BtoB lead generation – Optimization of advertising campaigns – Monitoring analytics (Google analytics) – Creation of reports using the Google Data Studio tool – Main industries: Insurance, Automotive, Energy, Retail, Construction, Industry