Nuria Rivaya

XAnge is a leading European venture capital firm based in Paris and Munich, specialized in early stage investments Sectors: AI, deeptech, Impact, energy and healthtech -Led marketing, communications, and branding initiatives to increase visibility of portfolio companies and position the firm as a leading European VC. -Led communication of Mutuelles Impact, a french Impact funds -Developed strategic partnerships with key startup associations and accelerators to support dealflow and ecosystem engagement. -Drove the firm’s rebranding, aligning visual identity and messaging with strategic objectives (awareness, reputation, and growth). -Media relations: secured Tier 1 media coverage in France, the UK, and Germany through proactive, newsworthy pitching to business, financial, and sector-specific outlets. -Created and produced thought leadership content with external agencies. -Elevated executive profiling in deeptech, AI, climate tech, and health tech via targeted media opportunities, speaker coaching, and tailored coaching and briefings. -Organized high-profile events including XAnge’s 20th Anniversary and the Annual General Meeting (AGM) with Limited Partners.

-Led and managed a team of 4. Social Media, CRM/Loyalty, and B2B marketing/communication. -Led the launch of B2B platform ManoManoPro and managed cross-country strategies -Oversaw budget and resource allocation to maximize impact. -Adapted the global brand strategy to local markets during a rapid scaling phase, with a focus on market relevance and customer engagement. -Defined and executed 360º marketing and communication strategies across France, Spain, Italy, UK, and Germany (digital, offline, TV, PR, and social media, in coordination with local agencies). -Conducted ongoing market research and analysis. -Played a key role supporting CODIR during two fundraising rounds, helping shape investor narratives and communication strategy. -Crisis communication efforts through scenario planning and real-time response. -Supported thought leadership programs for senior executives, including media training and high-level speaking opportunities. -Advocated for CSR, employer branding, and culture, mentoring within the ManoMano women's leadership program.

-Led and managed a team of 3. Social Media, CRM/Loyalty. -Developed and executed 360º marketing and PR strategies across France, UK, Italy, and Spain to drive brand visibility and business growth. -Managed marketing budgets and led the rollout of integrated campaigns across TV, radio, digital, and print channels. -Defined and implemented multi-segment strategies tailored to consumer, corporate, and B2B audiences. -Produced high-impact content, including B2B/B2C client testimonials, press releases, messaging frameworks, and Q&A briefs. -Organized large-scale quarterly events for 800+ B2B clients, boosting brand engagement, loyalty, and market presence.

-Develop and implement comprehensive communication strategies aligned with brand and business objectives. -Lead 360º creative copywriting across digital, print, and offline channels to ensure consistent, impactful messaging. -Drive the execution of local partnerships, ensuring alignment with marketing goals and brand positioning. -Produce all media-related materials, including press releases, media briefings, key messaging documents, and Q&A kits.

-Created original web content for Expedia Discover Magazine, focusing on travel, lifestyle, art, and gastronomy. -Wrote engaging articles and features tailored to digital audiences, aligning with editorial voice and audience interests. -Applied SEO best practices to optimize content performance and improve organic search visibility.