Odile Allemand

Senior Creative Director | Visual Strategy

Salary / Daily rate

Barcelona, Spain

Freelance, open to permanent contract

Remote only

Skills

Artistic DirectionPhotographyVisual IdentityGraphic DesignProduct MarketingProduct ManagementAdobe IllustratorIllustrationWeb Design3D DesignAdobe Creative SuiteAdobe LightroomAdobe PhotoshopRhinoFigmaPrint Design3D StudiomaxAdobe InDesignAdobe Premiere ProCanvaUX Product Design

Languages

French (Native)Spanish (Native)EnglishCatalan

About me

Intro

Creative Director and entrepreneur with 15+ years of experience in visual strategy, brand development, and creative direction across Spain and LATAM. Founded multiple successful ventures including BARBA, an inplant design agency, and led major marketing campaigns as Art Director. Deliver exceptional visual solutions through strategic thinking, creative problem-solving, and meticulous attention to detail.

Links

Work experience

ECD & co-founder

barba_brandstudio

Sep 2024 - Present

2 years 2 months

Barcelona, Spain · Hybrid

I co-founded BARBA, an inplant design agency, with the goal of reinterpreting the collaboration between clients and agencies. We achieve this through an integration model, where a dedicated talent works exclusively for one brand, fully immersed as a member of their marketing and communication team. We provide services across Spain and LATAM, with headquarters in BARcelona and Buenos Aires, which inspired our name. Our goal is to become the natural extension of a brand's marketing department, supporting them in their day-to-day operations, creating visual content, and streamlining creative processes. Currently, as Creative Director, my main role is to establish the best collaboration plan for our clients, based on their graphic production volume, and to identify the right designer and key account manager for each project. I define visual strategies, oversee and participate in design and conceptualization processes, and ensure that all creative executions are visually consistent, appealing, and aligned with our clients’ brand guidelines.

Co founder & bussines partner

Shopstream.online

Feb 2023 - Present

3 years 9 months

Barcelona, Spain

Shopstream.online es una agencia creativa audiovisual especializada en Live Shopping. Creamos shows de venta asistida en directo con contenido entretenido. Dónde se hacen demostraciones de productos al mismo tiempo que se interactúa con la audiencia conectada en tiempo real. Y con la posibilidad de comprar sin salir del evento on stream. Multiplica la conversión y tus ventas online!

Creative&Art Director & Co-founder

Mister Kepler

Aug 2018 - Oct 2024

6 years 3 months

25040 Europa, Province of Brescia, Italy

Mister Kepler is a creative design & visual strategy agency which offers unique creative concepts and ideas for on&offline media. We design artworks and create marketing campaigns tight to clients’ commercial parameters. As Creative Director at Mister Kepler, I lead the design team working on the definition of visual strategies and the elaboration of graphic design pieces, audiovisuals and photographic shootings. I ‘m also responsable for the production team focused on building fair stands and marketing events.

Fashion Photographer

NASS MODELS

Jan 2017 - Jan 2019

2 years 1 month

Barcelona, Spain

Nass models is known for being a “boutique agency” with a very exclusive casting. Instead of quantity, Nass is known and respected for the superior scouting level and the consistent ability to determine the correct development strategy for each talent. With a firm relationship with all the top agencies around the world. As a photographer I lead, produce and photograph photoshoots for fashion editorials, portraits, lookbooks and campaigns for fashion brands and internationals models agencies. I am responsible for conceptualize the shootings, create moodboards, choose scenarios, set the photo studio lightning, and work with stylists deciding the outfits and MUAH. I do retouching and also work with professionals retouchers.

Founder & fotógrafa

Sparkwall barcelonaFreelance

Oct 2015 - Jan 2018

2 years 4 months

Barcelona, Spain

Sparkwall Barcelona es una start-up de Fotografía para eventos empresariales y sociales que aporta creatividad en el desarrollo ad-hoc de Photocalls, la captura de fotografías espontáneas llenas de experiencias y finaliza con la entrega de fotos personalizadas impresas y compartidas en redes sociales. Si quieres saber más sobre nuestros servicios puedes ingresar en: www.sparkwallbarcelona.com

Art Director

NEXXO BRANDS

Jan 2015 - Jan 2018

3 years 1 month

Barcelona, Spain

Nexxo Brands is a multidisciplinary creative agency specialized in the creation and production of original creative concepts for commercial and marketing events. In the role of art director, my responsibilities are to conceptualize, design and coordinate the production of the marketing events. As a graphic designer, I create the advertising and communication artworks. I also work together with architects and interior designers to develop concepts and designing ephemeral spaces built for fairs and events. I conceptualize and design together with the production team, events and commercial presentations. I actively participate in the pre-production, production and post production for every event, negotiating budgets and coordinating suppliers.

Graphic designer - Art Director

KEY BISCAYNE

Jul 2012 - Oct 2014

2 years 4 months

Buenos Aires, Argentina

Key Biscayne is a Fashion brand founded and based in Buenos Aires with 20 stores in the main shopping centers of Argentina. The brand’s philosophy is "comfort" without neglecting design and quality. It stands out for its relationship with art and spirituality, embodied in the stores architecture, the conceptualization of its advertising campaigns and its marketing strategy. In the role of graphic designer my responsibilities are to conceptualize, design and implement graphic pieces for OOH, Social Media, website, catalogs, lookbooks, in-sertions in magazines and backdrops for campaign shootings, among others. I participate in the conceptualization and decoration for the photographic shoot-ing of campaigns and lookbooks. And in the editing and post-production of brand images and videos. I design the brand packaging and, negociate budgets, coordinate and control sup-pliers for printing. I assist the marketing department and communication in the development of press pieces, presentation events, season launches and new stores openings.

Graphic designer

Castilla Sozzani & Asociados

Oct 2011 - Jul 2012

10 months

Buenos Aires, Argentina

In the role of designer, I work on the conceptualization and development of advertising graphic pieces, editorial collections and branding design for companies such as Fundación YPF and Santillana, among others. I work together with illustrators and editors on the look & feel of editorial collections. And I coordinate the production of giftings & gadgets packs.

Directora de arte

Imagen Continua

Dec 2009 - May 2011

1 year 6 months

Buenos Aires, Argentina

Imagen continua es una productora de medios audiovisuales dedicada al desarrollo de conceptos creativos, filmación, producción y animación para piezas publicitarias audiovisuales; y diseño de gráficas y productos en 3D. Como directora de arte colaboro en la creación de y diseño de las piezas audio visuales y gráficas y llevo la comunicación diaria con clientes designados. Además, como fotógrafa, realizo proyectos de fotografía institucional y comercial y colaboro en la pre producción y producción de proyectos audiovisuales. Gestiono y negocios presupuestos de proveedores.


Education

Lycée Français Jean Mermoz

Baccalauréat en Sciences économiques et sociales

2006 - Present

20 years 10 months

IDEP BARCELONA Escuela Superior de Imagen y Diseño (UAO)

postgrado

2014 - 2015

11 months

IDEP BARCELONA Escuela Superior de Imagen y Diseño (UAO)

Fashion photography post-degree

2014 - 2015

11 months

UADE

Marketing

2010 - 2012

2 years 1 month

Instituto Superior de Publicidad

Art director

2008 - 2010

2 years 1 month


Licenses & certifications

Experiencia de usuario (UX) esencial

Issued: Jan 2021

Certified by LinkedIn

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