
Olawale Balogun
Data Analyst | Power BI & SQL
Salary / Daily rate
Birmingham, UK
Mobility: Birmingham, London, ...
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Data Analyst with 8+ years in sales analytics and business intelligence, transitioning from senior sales leadership to data-driven insights. Achieved 15% client retention increase through advanced analytics and built reusable BI assets. Expert in SQL, Power BI, and Excel with proven ability to transform business data into actionable strategies.
Work experience
Data Analyst
Digital Echoes
May 2025 - Present
1 year 6 months
London, UK
• Conduct in-depth data analysis using SQL, Excel, Tableau, and Power BI to uncover performance trends, customer behaviors, and growth opportunities, resulting in a 15% increase in client retention within two months. • Designed and automated interactive Power BI dashboards and Tableau reports to visualize campaign performance, web analytics, and customer engagement. • Created and maintained data models, ensuring data integrity and consistency across multiple systems and sources. • Collaborated with stakeholders to define KPIs and translate business requirements into analytical solutions. • Led end-to-end data cleansing and transformation processes, improving accuracy of business insights by 25%. • Developed documentation and user training materials to improve organization-wide adoption of data tools and BI dashboards. • Managed secure data access and user roles, acting as primary liaison for analytical platform support and troubleshooting.
Data Analyst Intern
ADVANCE CAREERS UK
Apr 2025 - Jul 2025
4 months
London, UK
• Designed and optimized relational databases using SQL to support data analysis for career progression and employment trend studies. • Developed Excel-based dashboards and Power BI reports to visualize candidate performance metrics and job placement rates. • Conducted exploratory data analysis (EDA) to identify correlations between course completion and job placement outcomes. • Participated in requirements gathering, data mapping, and workflow documentation sessions with stakeholders. • Supported the creation of data validation frameworks to ensure data quality and reliability across training programs. • Created visual presentations and summary reports for management decision-making and strategic reviews.
Area Sales Manager
Olam
Jan 2020 - Jul 2024
4 years 7 months
Lagos, Nigeria
• Oversaw data-driven sales operations, utilizing Excel and Power BI to monitor KPIs, analyze territory performance, and forecast revenue growth. • Managed a team of field sales officers, improving overall team productivity and achieving 10–20% above quarterly targets. • Developed predictive models to identify high-value clients and optimize product distribution. • Collaborated with marketing and finance teams to align sales data with market trends and business goals. • Created weekly and monthly sales performance dashboards, resulting in improved reporting efficiency and management visibility. • Provided actionable insights that led to a 25% boost in profitability through enhanced sales strategy and customer segmentation.
Field Sales Manager
Dangote Flour Mills PLC
Nov 2016 - Jan 2020
3 years 3 months
Lagos, Nigeria
• Developed and executed sales strategies using data analytics and reporting tools to track KPIs and client engagement. • Utilized Excel dashboards and CRM analytics to improve sales forecasting and customer segmentation accuracy. • Managed over 150+ corporate clients, ensuring continuous business relationships and achieving consistent revenue growth. • Analyzed historical data to identify sales patterns and opportunities for process optimization. • Designed territory-level sales reports and projections for management using PowerPoint and Excel analytics.
Education
Ladoke Akintola University of Technology
Master In Business Administration (MBA)
2011 - 2012
1 year 1 month