Olfa Chaouch

– Architected scalable Power BI dashboards by integrating complex datasets from multiple datalake sources, ensuring high data integrity and reporting accuracy. – Revamped tracking infrastructure to improve data quality, leading to the definition of more robust KPIs and enhanced reporting reliability. – Delivered 360° user behavior insights by performing cross-tool analyses (GA4 & ContentSquare) to optimize the digital customer journey. – Conducted omnichannel performance analyses (online & offline) to identify growth opportunities, detect anomalies, and drive data-backed optimizations. – Spearheaded B2B shop analytics and NPS monitoring, leveraging survey data to bridge the gap between customer pain points and strategic improvements. – Served as a strategic partner to Product, Design, and Commercial teams, translating complex data into actionable insights for high-level decision-making. – Facilitated stakeholder alignment through transparent communication and continuous reporting, building trust across diverse technical and business departments.

– Led the design and continuous improvement of digital tracking plans, ensuring high data quality across web and app platforms. – Defined and analyzed key KPIs (sessions, conversions, user flows, engagement) through cross-device, cross-channel, and online/offline analyses. – Delivered actionable insights to optimize conversion rates and assess the impact of product and marketing initiatives. – Partnered with Product, Design, Marketing, and Commercial teams to enhance user journeys and support strategic decision-making. – Managed end-to-end A/B testing processes — from test design and setup to pre/post-test analysis and impact measurement. – Mentored and supported team members, fostering analytical expertise and problem-solving capabilities across projects. – Conducted regular market and technology watch to identify new analytics tools and trends, driving innovation within the team

– Performance analysis on vertical markets (New builds, New houses, Retail Office & Logistic, Luxury and B2B) – AB Testing (AB Tasty, Kameleoon, Launch Darkly) – Data anlysis (SQL) – Dashboarding (Data Studio) – Google Analytics, Adobe Analytics, AT Internet

– Etablissement et enrichissement des plans de marquage des sites – Suivi du taggage sur le site et des variables sur l'outil de web analytics (Adobe Analytics) – Mise en place de dashboards de suivi de la performance digitale des sites web – Réalisation d'analyses des parcours clients et des leviers d'acquisitons marketing – Projet Datavisualisation : Mise en place d'un Reporting hebdomadaire sur les performances globales du site

– Mission : Etude de la mise en place d'une marketplace B2B spécialisée dans l'agroalimentaire