Oli Batstone

I help startups and scale-ups build digital health products that patients and clinicians actually use. More sign-ups, more activations, more adoption. Senior product design, without the employee overhead. Get the traction you need, today.

Genomics provides polygenic risk scores (PRS) to US & UK individuals, showing their risk of developing specific conditions based on their genetics, age and sex. As Senior Product Designer, I owned the strategy, design and research of key elements of Health Insights, the platform that provides the PRS scores. Scope: end-to-end product design across patient acquisition, onboarding, sample collection, results delivery and clinical workspaces. Ran user interviews and usability testing. Collaborated with scientists, clinicians, engineers and content teams to visualise complex genetic and medical information. Built the Health Insights design system. Key achievements: • Designed the data-heavy US clinician dashboard for managing Health Insights genetic tests, patient referrals and risk insights from multiple data sources, with information density tuned for specialist vs generalist users. • Redesigned the Health Insights US marketing site, raising sign-up rate to 59.3% (+5.3%), outperforming healthcare benchmarks of 40%. • Redesigned genetic test sample collection (online instructions plus physical kit), cutting rejection rate to 0.3% (-9.7%), saving ~$2,000 per 500 kits. • Secured MHRA approval for UK launch of Health Insights US by leading a 15-GP moderated usability study, opening the market to Bupa and other key UK customers. • Built and maintained the Health Insights design system. • Ran company-wide design talks to raise design maturity and embed user-centred practice across teams.

Candide is a B2B2C/B2C startup providing digital infrastructure and visitation experience for garden destinations (ticketing, CRM, gifting). Around 20% of garden visitors are aged 65+ with low digital skills, so accessibility was central to every project. Key achievements: • Designed an accessible gift membership feature that drove £32k revenue in three months, with 80% of over-65 recipients rating the experience very easy and unlocking 13 new garden partnership discussions. WCAG AAA compliant. • Led design of multi-platform services for garden visitation firms and their customers, across web, iOS and Android. • Defined ticketing and attraction services for visitors aged 65+ with low digital skills. • Ran stakeholder workshops presenting journey maps and other artefacts. • Contributed to and maintained a design system. • Balanced multiple project needs in a high-pressure startup environment.

First independent design practice, providing accessible design services to local Bristol businesses on a fixed-price project model. Designed end-to-end web experiences spanning discovery, prototyping and delivery. Managed all business operations, client leads and accounting. Wound down in late 2020 as COVID-19 reduced demand from local SME clients, after which I joined Candide full-time.

Masabi is a B2B2C global SaaS fare collection platform serving public transport agencies worldwide. Key achievements: • Designed a universal fare-collection SDK integrated into Uber and MTA apps. Solved conductor scanning UX problems and scroll limitations inherent to SDK viewports. Post-launch, RTD Denver revenue rose 39.2% and Uber trips starting or ending at transit stations increased 11.6%. • Led end-to-end interaction design of multi-language iOS, Android and web platforms supporting 85M+ global journeys. • Delivered new features and data-led iterations with engineers across teams. • Worked directly with Uber and Google design teams. • Led switch to Figma to support US team collaboration and defined the design system. • Wrote production CSS for new client app.

NewDay is the UK’s largest credit lender. Key achievements: • Defined web experiences for 10+ brands receiving 10 million total sessions a year. • Owned optimisation efforts with iterative testing. • Cut delivery time with introduction of design system. • Created on own initiative an acronym web search tool to ease new hire onboarding. • Managed additional stakeholder responsibility on exit of senior designer colleague.