Olivia Antonin

Digital Project Management: Oversaw and executed digital projects for Shiseido and Chanel, including website launches, promotional campaigns, and content integration.

Led the build and launch of the Drunk Elephant UK brand website, collaborating with cross-functional teams. Created detailed user stories, planned sprints, and managed the backlog following Agile methodology. Coordinated promotional campaigns for the NARS and Shiseido websites, including the creation and publication of new pages using Salesforce Commerce Cloud. Tools & Environment: SFCC, Jira, Confluence, Agile methodology, Teams.

Managed homepage content for the Fashion department on Chanel.com, ensuring alignment with brand guidelines. Prepared for the launch of the "Eyewear" collection by coordinating content and technical requirements. Conducted quality assurance checks on deliverables before publication. Tools & Environment: Hybris, Jira, Confluence, Teams.

Omnichannel Strategy: Managed digital campaigns across multiple channels (Google Ads: Display, YouTube, AdWords, SMS, email marketing, affiliate marketing), optimizing ROI and overall performance. Segmentation and A/B Testing: Implemented A/B tests on email campaigns, increasing open and click-through rates, and segmented audiences for precise and effective targeting. Media Plan Management: Coordinated with media agencies, publishers, ad networks, and creative agencies to oversee campaigns, validate assets, and deploy new strategies. Performance Tracking and Analysis: Set up tracking solutions, analyzed KPIs, and created detailed reports to identify areas for improvement. Advertising Content Production: Drafted creative briefs, managed asset delivery for TV spots, and ensured compliance with formats for digital campaigns. Budget Management: Monitored and optimized campaign budgets New Project Launches: Collaborated with external partners to deploy innovative media acquisition initiatives and enhance the brand's online visibility.

Responsible for the Dyson websites (FR/IT/ES/BENELUX/PT) ensuring a positive online user experience Strategic Content Highlighting: Managed key content on shop homepages and coordinated the product catalog to maximize visibility and conversions. Website Development and Optimization: Created and published product pages, and developed "Brand" and "Shop" pages in collaboration with local subsidiaries. SEO Optimization: Enhanced website content for improved organic search rankings, increasing visibility and traffic. Continuous Improvement: Managed site improvement requests to enhance user experience, with rigorous testing and validation of new features prior to deployment. Technical Issue Management: Monitored and resolved bugs and incidents in collaboration with development teams to ensure platform reliability.