Olivia Guerin-Petrement

– Freelance work on the redesign of the company website. – Creating a new User Journey and new functionalities

– Led UX, storytelling & data strategies to simplify complex products. – Built frameworks improving feature discoverability & reducing decision friction. – Optimized user journeys → higher engagement & conversion. – Collaborated with cross-functional teams; client: Crédit Logement.

– Defined digital strategies & roadmaps for consumer platforms. – Conducted user research → improved content & feature surfacing. – Contributed to visual merchandising & narrative design; clients: Motul, Adveo.

– Led digital transformation initiatives, translating complex business goals into optimized digital user experiences – Developed UX/UI strategies to drive product retention and track performance through rigorous KPI analysis. – Deployed agile methodologies

– Visual storytelling and engagement strategy – Defined product scope & prioritized features – User research, behavior analysis, and engagement strategy

– User needs analysis & UX/UI design opportunities – E-commerce engagement & retention strategy – Data analysis for conversion performance

– Omnichannel digital strategy with AR/VR & AI integration – 360° marketing & brand storytelling strategy – Feature prioritization and ROI-driven innovation

– Designed a reusable packaging service for sustainable food delivery – Brand identity & storytelling concept creation – UX research: interviews, journey mapping, service blueprinting

– Innovation: Interaction design for medical monitoring device for children with epilepsy – Integrated printable flexible electronics into product experience

– Research in innovation, new technologies & the digital transformation's impact on social behaviors. – Exploration of digital storytelling and design futures – Visual Narrative Research: develop digital storytelling frameworks for interactive experiences.

– Directed script development and narrative alignment, ensuring artistic vision translated to audience engagement. – Managed end-to-end production workflows and stakeholder negotiations to deliver high-quality cinematic content.

– Orchestrated complex shooting logistics and creative team coordination for international film projects. – Oversaw intellectual property rights and contract administration for diverse content portfolios.