Olivier Alcouffe

As the marketing manager at Junto, I lead SEO, paid strategies and CRM projects, managing a team of 5 freelancers and a brand designer. I founded the CRM Business Unit and have driven significant success for clients including : Bonial, Merci Paris, Peugeot Saveurs, monbento, Julbo, Atelier Parfum, Laura Vita, Maison Montignac, Reminiscence Paris, Julien Durix.

Skills: MailChimp · Meta ads

Led the Social Marketing and CRM departments of Medical and Dental Departures (The world's biggest medical/dental tourism platform), managing a total spending of more than 200k$ on Meta ads and designing all social creative assets. Developed a full CRM strategy and execution such as daily emails and push notifications to more than 60k leads/customers weekly.

Learn what no book can teach you. Assess your risk appetite, analyse your investment behaviour and improve your emotion management skills to become a successful investor. - Create, plan and execute all digital and social media content on social media channels, blog and newsletters. - Managed digital content calendar to create the best shareable content at the right moment - Built an online community of targeted beta testers to improve the experience of the app for all our customer base and organized focus group sessions for physical interaction with our marketing personas. - Measured and reported performance of all digital marketing campaigns, as well as assessed KPI to improve effectiveness of both online and offline campaigns. - Managed paid campaigns on Facebook Ads. - Was responsible for planning and budgeting marketing expenses - Implemented email marketing campaigns using Mailchimp. - Pitched the app to potential investors as well as to larger groups at startup events. - Established press directory and created PR kit (content) - Recruited/managed a marketing intern

My mission was to structure and execute the E-marketing strategy for Curious Hat by using my skills in marketing, design and development. I also worked on the communication aspects of the company (partnerships, community management, content strategy, public relations).

Le Petit Ballon is changing the way consumers discover, learn and purchase wine. Jean-Michel Deluc (Maître Sommelier & former sommelier at the Ritz, Paris) combine a monthly subscription service with original editorial content and a e-commerce shop. Every month, members receive 2 incredible wines, learn about them through our editorial content, and purchase the products they like. Our platform provides our brand partners with an innovative and efficient way to access new customers. I Implemented Lepetitballon.com’s Marketing strategy : online (SEO, Google Adwords, Web Analyst, email analyst) and offline (organization of « LePetitBallon cocktails », wine tasting lessons). Trained new employees on business process Designed interface, Mock-up for the new website interface Direct Customer Service (After sales service, Customer deliveries) Led Inventory controls