Olivier Brisac

Directeur Général, CMO part time

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Can come onsite

Skills

Marketing StrategyBranding StrategyStrategy & ConsultingShopify

Languages

GermanEnglish

About me

Intro

Entrepreneur ou dirigeant dans le digital depuis 20 ans, j'ai une solide expérience dans la gestion de P&L d'activités avec une forte composante online. J'accompagne aujourd'hui les entreprises de deux manières : > Management de transition : direction de P&L, direction marketing. > Conseil : stratégie, digital, marketing. Mes compétences sont d'abord liées au marketing (branding, acquisition, fidélisation) mais j'ai aussi développé des compétences en finance, en logistique, en droit.

Links

Work experience

Chief Marketing Officer

Rue du CommerceFreelance

Jan 2023 - Dec 2024

2 years

Paris, France

Créé en 1999, Rue du Commerce est un acteur pionnier et incontournable du e-commerce français. Précurseur, Rue du Commerce est le premier acteur français à lancer sa place de marché, en 2007. Rue du Commerce est le site référent de la Tech en France et propose plus de 6 millions d’offres produits, dont plus de 1300 marques et enseignes de référence dans les domaines de l’informatique, de la High Tech et du Smart Home.

Chief Marketing Officer

SHOPINVESTFreelance

Sep 2022 - Dec 2024

2 years 4 months

Paris, France

Shopinvest est une holding spécialisée dans le e-commerce détenant neuf sites internet leaders dans leur secteur d'activité respectif Tech, Mode et Déco: Rue du Commerce, 3Suisses, LemonCurve, DeclikDeco, Bijourama, MenCorner, Comptoir de l'Homme, Fitancy, Lookeor

Chief Marketing Officer

3SuissesFreelance

Sep 2022 - Dec 2023

1 year 4 months

Paris, France

Créés en 1932, les 3 Suisses font partie des marques françaises iconiques. Forts d’une histoire de plus de 90 ans, les 3 Suisses incarnent le Chouchou pour des générations de Françaises et de Français. En 2018, les 3 Suisses sont repris par Shopinvest, fondé par Karine Schrenzel et Olivier Gensburger, un duo d'entrepreneurs à succès dans le e-commerce.

General Manager

SOLENDRO

Jul 2021 - Apr 2022

10 months

Paris Area, France

Directeur Général de Solendro. Solendro est le leader de la distribution multimarque de sous-vêtements masculins sur Internet. https://www.solendro.com Présent en France et en Allemagne, Solendro propose une large gamme de sous-vêtements pour hommes : boxers, caleçons, slips, maillots de bain, chaussettes, T-shirts, pyjamas, etc. Plus de 80 marques sont proposées sur le site : des marques Françaises de référence, des marques anglo-Saxonnes de lifestyle, des marques spécialisées dans le sport, des marques haut de gamme...

Founding Partner

Circle

Mar 2019 - Jul 2021

2 years 5 months

Paris Area, France

Circle is a strategy consulting firm challenging the rules of consultancy. Our team is made of more than 30 consultants with a strong entrepreneurial background. We believe that hands-on experience is crucial to help corporations deal with an ever greater challenging environment. The core of our method is based on the analysis of the areas of Legitimacy of our clients, what we call “Circle of Legitimacy” (Assets and Reasons to exist). We address all strategic issues with a strong experience in growth and diversification, CSR, HR, data and transformation plans. We are hiring!

Co-founder and Chairman

La French Tech Brussels

Oct 2016 - Jul 2020

3 years 10 months

Brussels Area, Belgium

French Tech is the collective name for all those working in the French startup market. For some years now, French Tech have as a group shown incredible dynamism, driven by a new generation of entrepreneurs, investors, engineers, designers, and other talented people. Given the specificities of the Belgian market and the strong links between our two countries, we decided to open the Belgian Chapter of the French Tech to Belgian entrepreneurs willing to expand their activities in France.

Co-founder & CFO

Barefoot&Co | Creating Startups with and for corporates

Jan 2014 - Feb 2019

5 years 2 months

Paris, Brussels

Co-founder of Co.Builders, merged with Barefoot to create Barefoot&Co. Barefoot&Co is a corporate startup studio composed by a team of entrepreneurs changing the way corporates launch new businesses. Corporates have huge assets, we help them explore their Circle of Legitimacy. We believe that corporates should be « asset-centric » and should focus first on their Whys and their reasons to exist, in order to identify new areas where they are legitimate. Based on our “Beyond Business” approach, we help corporates focus on their key assets to identify, assess, test and develop new business opportunities. We create startups with and for Corporates. The activities of strategy consulting of Barefoot&Co were sold to Circle in march 2019

Member of the Investment Committee

Internet Attitude

Dec 2011 - Dec 2017

6 years 1 month

Brussels Area, Belgium

Halfway between business angels and venture capitalists, Internet Attitude is positioned as a full business partner. Internet Attitude makes financial interests, but also supports portfolio companies by providing experience in internet strategy, business management, finance, and a network of relationships in the traditional economy and the Belgian business world. Board member of Solendro.

Managing Director, France

PhotoBox

Jan 2012 - Dec 2013

2 years

Paris, London

> Full P&L responsibility on the main Business Unit of the PhotoBox Group > Animation of the FR cross-functional leadership team (Production, IT, HR, PR, Finance) > Day-to-day management of the Sales&Marketing team (15 people): Acquisition, CRM, Pricing & Analytics

eCommerce Director

Smartbox Group

Jan 2010 - Dec 2011

2 years

Paris Area, France

Head of the eCommerce BU at SMARTBOX, global leader in giftboxes (€354m revenues in 2010) Full P&L responsibility and worldwide management (18 websites around the world) - €35M in revenues (2010) - Team of 21 people Definition and implementation of the customer acquisition strategy Lead the permanent effort to improve conversion rates Roadmap of onsite new functionalities Launch of new products

COO / Directeur des Opérations

Assurland.com

Apr 2000 - Jul 2010

10 years 4 months

Paris Area, France

COO & Head of the Marketing & Business Development Team. General Management, Full P&L responsibility, Direct management of a team of 7 Customer Acquisition and Retention Business Development with senior management of the insurance industry Product Development

Associate Consultant

Bain & Co

Mar 1998 - Mar 2000

2 years 1 month

Paris Area, France

Strategy consultant


Education

ESSEC Business School

Grande école / Master of Science (MS) in Management, Business Administration and Management, General

1993 - 1996

4 years

Saint Jean de Passy

1991 - 1992

2 years

Saint Louis de Gonzague

1985 - 1991

7 years


Licenses & certifications

Blockchain and Business: Applications and Implications

Issued: Dec 2022

Certified by INSEAD

Introduction to Blockchain Technologies

Issued: Oct 2022

Certified by INSEAD

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