Olivier De Keyser

Skills: Business Process

Skills: Project Management · Consulting

In the context of processes automation along value chain (focus on lead generation) • Process documentation & modeling (AS-IS) • Elicitation of needs and issues to solve • Definition of process to automatize through workshops • Coaching of new trainee • Creation of tailor-made approach to business analysis and business architecture • Change management plan

Skills: Capability Management · Project Management · Consulting

The scope was to support the business analyst team in the development of their CRM. Achievements: - Requirements elicitation, definition, communication for CRM's key functionalities - Strategic recommendations & scope definition for the sales & marketing modules - Implementation of new processes & software for testing (JIRA, ALM)

- Set-up of analytics strategy & infrastructure (tracking, dashboarding) - Evangelize on web analytics across the marketing and train staff on using Analytics tools and campaign tracking best practices - Business owner for all what is related to data within marketing dpt - Coordinate datamining projects Achievements: - Drive insights from data to adapt marketing strategy. - Set-up a data infrastructure to make selection for outbound campaigns.

• Analysis of business requirements and analytics platforms capabilities to define best tool to implement (business case) • Set-up of the Adobe Analytics & Target platforms implementation project (goals, scope, team, cost, kick-off meeting)

Assist companies in their efforts to reach their marketing & overall business goals by providing services in digital marketing & data analysis while giving close attention to the digital transformation issues that are at stake in any digital project.

Writing of articles, cases, tips, special issues over current trends in e-marketing fields such as SEO, digital strategy, Web Analytics, content marketing, usability.

Assist companies - such as Carrefour, Belgacom, Thalys, Belfius - in their efforts to reach their marketing & overall business goals by providing services in Search Engine Optimization (whole spectrum) and in web analytics (whole spectrum) Key achievement: Granting of Google Analytics Certified Partnership

- SEO: keywords analysis & selection, linkbait content, linkbuilding, site & on-page optimization, reporting - Analytics: tagging set-up, customized dashboard/reports for campaigns & websites performance, analysis to support online strategy - Usability testing: A/B testing, clickview analysis - Product management: websites redesign & development (corporate website, e-commerce, news site) - SEA: keywords analysis & selection, ads edition, management of relationship with agency, reporting, optimization - Real-time bidding (RTB): relationship management with agency, reporting, optimization Website: www.recordbank.be

- Management of new digital projects (business analysis, RFP process, implementation follow-up, workflows set-up) - Knowledge and know-how development to maintain e-communication excellence among communication departement (through knowledge management, trainings, user guidelines) - Content management of cefic.org, icca-chem.org websites (includes information architecture, content strategy, edition, publishing)

In charge of projects management for a Web agency. > delivery management of the critical path per project to arrive at a controlled execution, project progress follow up and reporting includes: - planning management - team meeting animation - making of offers, proposals - answers to call for tenders - business & functional analysis

Creation of a blog aimed at consumers

Writing of articles on European affairs

Coordination and follow-up of an e-communication campaign aimed to young people (films)