OLIVIER DECAZES

Founder

Salary / Daily rate

Paris, France

Freelance

Skills

Marketing Strategy

Languages

GermanEnglishFrench

About me

Intro

Luxury brand expert with 15+ years in global cosmetics and fragrance leadership, now founder of L'Officine du Monde specializing in innovative black seed products. Successfully managed multimillion-dollar portfolios and teams of 70+ at Shiseido and LVMH across Europe, Middle East, and Asia markets. Offering strategic expertise in brand development, market expansion, and premium product launches with a focus on excellence and innovation.

Links

Work experience

Founder

L'Officine du MondeFreelance

Apr 2021 - Present

5 years 7 months

Paris et périphérie

Black seed expert. High grade in thymoquinone. Innoc=vative formulas.

Founder

ODELIA LaboratoiresFreelance

Apr 2021 - Present

5 years 7 months

Paris, France

L'Officine du Monde, the French specialist of black seed oil. www.lofficinedumonde.com Food supplements and cosmetics. Incubated with Incuballiance / Paris-Saclay / SQY Cub and with French Cosmetic Valley / La Fabrique de la Beauté / Chartres Métropole

President

ODYSSEES CONSEILFreelance

Jan 2021 - Present

5 years 10 months

Paris, France

Skills: Entrepreneuriat · Communication · Communication interpersonnelle

SHISEIDO

Apr 2006 - Jan 2021

14 years 10 months

Paris, France

General Manager

May 2016 - Jan 2021

4 years 9 months

Paris, France

Shiseido Travel Retail Europe and Middle East Perimeter: - Excom Travel Retail Worldwide - Management 70 people / 450 Beauty Consultants Portfolio: - Skincare and make-up brands: Shiseido, Nars, Clé de Peau, bare Minerals - Fragrance brands: Dolce&Gabbana, Issey Miyake, Narciso Rodriguez, Elie Saab, Serge Lutens Missions: - Integrate and develop licences within a multibrand portfolio - Brands strategy and brands priority - Launch new premium skincare and make-up brands - Merge and transform two organizations - Set-up a global shopper strategy (hubs vs regional doors) - Focus on retail excellence (merchandising, training, sales techniques) - develop omnichannel distribution

Travel Retail Director Europe and Middle East

Apr 2009 - May 2016

7 years 2 months

Perimeter: - Codir Travel Retail Worldwide - Deputy Export Director - Management: 35 people / 250 Beauty Concultants Portfolio: - Fragrances and make-up brands: Jean Paul Gaultier, Burberry, Issey Miyake, Narciso Rodriguez, Elie Saab, Zadig & Voltaire Missions: - Acquisition of brands licences through tendes - launch of new brands in selective distribution (fragrances and make-up) - Brand building, marketing strategy, portfolio strategy - Reshuffle of the sales team organization (sell-in and sell-out)

Regional Sales Manager Asia Pacific and China

Apr 2006 - Mar 2009

3 years

Singapore

- Manage a multibrand portfolio (Jean Paul Gaultier, Issey Miyake, Narciso Rodriguez) - Manage investments: Beauty Consultants, Capex - International teams - Manage China domestic market: negotiation of a new distribution contract

Kenzo Parfums (LVMH group)

Jul 2001 - Mar 2006

4 years 9 months

RAS Hong Kong

Area Manager for Greater China and India (Hong Kong regional office)

Jan 2004 - Mar 2006

2 years 3 months

RAS Hong Kong

Kenzo - LVMH Group - Development of Kenzo fragrances on the Greater China area and in India - Launch of the new skincare brand Kenzoki in China and in Hong Kong - Negotiation for a distribution contract in China domestic market

Asia Pacific Regional Marketing Manager (Hong Kong office)

Jul 2001 - Jan 2004

2 years 7 months

RAS Hong Kong

- Regional launches: forecast and strategy - Regional media and PR investment


Education

Ecole normale supérieure

1900 - Present

126 years 10 months

Ecole normale supérieure

Agrégation de Lettres

1900 - Present

126 years 10 months

INSEAD

Advanced Management Programme

2014 - Present

12 years 10 months

CCI Paris Ile-de-France

Reprise d'entreprise

2020 - Present

6 years 10 months

HEC Paris

2001

1900 - Present

126 years 10 months

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