Olivier Frank

Senior marketing executive with 25+ years of experience in the pharmaceutical Prescription Only Medecine and OTC, medical device, and diagnostics industries. I support organizations undergoing transformation, product launches, team restructuring, or temporary leadership gaps. I bring a dual background in sales and marketing, extensive experience in matrix environments, and strong leadership in cross-functional teams. I have worked across Europe, Asia-Pacific and export markets, and led initiatives in strategy design, operational execution, partner engagement, and performance turnaround. Recent missions : Structured marketing strategy for a Medical device start-up Vet-Wave® by Neuranix Led the strategic and operational development of a global omnichannel launch campaign for a new parasiticide generic product (Companion Animal - Animal Health) Developed the global strategic Sales Enabler plan at Straumann Group (Human Dentistry)

TO 240 M€ EU Business leader for pet BU Directors in a matrix organisation : Interface between global Corporate Marketing and local operations to ensure global strategy execution Led Pan EU projects (Pricing, performance reviews …) to maximize financial ratios in a matrix organisation Improve business efficiency of local operations across veterinary / e-commerce / retail businesses EU Strategic Key account Director : Sucessfully managed international Key Accounts - (Anicura-Mars, IVC E., Vetfamilly, Vet Partners …)

Strategic recommendations, Business Development support, Operational marketing Provided consulting services for a diagnostic company willing to enter into the Pet Health Market

France - Pets - TO 43M€ - 6 Direct + 8 Indirect reports (DX orga) Defined & deployed the marketing strategy for the French companion animal business of Zoetis Supported a mini business unit launching diagnostic analyzers in a purely pharma company Scientific - Marketing organisation : Led commercial policy model & managed co-promotion with the historical distributor Initiated partnership with referral laboratories (CERBA) offering holistic diagnostic solutions

EU + Asia Pacific - TO 50M€ - 4 Direct reports + Distributors Management of Diagnostic Business strategy through internal and external partners 50% rapid test & bench-top analyzers 50% Elisa tests for referral labs across species Led the international sales team through training, mentoring and engagement Supported local affiliates & distributors through product registrations / portfolio developments All species : Referral labs - Elisa - Partnered with local Zoetis leadership to ensure affiliates' engagement in sales efforts post DX acquisition Bided for tender businesses, managed forecasting, logistics, and regulatory challenges

Paris based / EUAFME - 7 countries + AFME - TO 110M€+ Vaccines - Parasiticides - NSAIDS - Anti-infectives -Diagnostics - Oncology Marketing Team leader in a matrix organisation with 7 key countries Guided R&D development for a 1B$ originator (Frontline) & a full new vaccine franchises Selected as integration lead for acquisitions: Ford Dodge (Wyeth), Abbott AH, Synbiotics (DX) Organized pre-launch activities for new categories in Animal Health : RTKI / Obesity/ Diagnostic Post acquisition co-positioned and developed an umbrella campaign for 4 vaccine ranges Rationalized portfolio across international region => -30 % reduction in SKUs in 6 months Key player in the evaluation of a diagnostics company for acquisition Marketing champion for new digital concept linking pet-owner to veterinarians

France North Region - TO 15M€- Direct : 8 reps -1 vet - 1 consultant Field experience with a dual approach marketing and sales Sucessfully negotiated annual agreements with buying groups (+12% engagements) Fostered team collaboration through empowering colleagues within their area of expertise