Olivier Gonzalez

– Bringing expertise in Creative Direction, Art Direction and Brand Strategy, I focus on building narratives where emotion, clarity and craft elevate brand perception. My work connects strategic thinking and high-end visual execution to shape coherent brand worlds across film, digital and integrated campaigns. – Key Achievements: – McLaren - Brand Platform & Campaign (APAC): Led the creative strategy and direction for Beyond the Drive, a multi-market emotional brand platform across Asia-Pacific. Defined personas, model positioning and a 360 content ecosystem blending lifestyle storytelling, luxury codes and culturally relevant narratives across film, print, social, experiential and collaborations (GQ, Jimmy Choo). – Alpine A110 – International Campaign: Led the international campaign and visual transformation of the A110 range, supporting the brand's shift from racing to luxury lifestyle. Defined campaign vision, global imagery and content direction for all markets, from product shoots to social and manifesto storytelling. Also contributed to content strategy and narrative structure for the upcoming A290 digital experience. – Heart Soul & Madness: Conceived and launched a premium Al Lab blending photography, video and editorial storytelling through a curated selection of visuals. Each series explores new creative directions with Al-enhanced experimentation using Midjourney, Runway, Nano Banana, Krea Al and Weavy to shape cinematic and emotionally driven imagery.

– Led creative direction and cross-functional teams across film, digital and social for a portfolio of premium and institutional clients including JTI, PSG, Blancpain, HUG, BCVS, Oiken, Roger Dubuis and Laurastar. – Acted as a strategic and creative bridge between clients, creative teams and production partners, ensuring clarity of vision, high-end craft and consistent brand expression across touchpoints and markets. – Key contributions included: – Defining creative directions and content strategies aligned with brand positioning and business objectives – Leading ideation and concept development from strategic thinking to execution – Elevating creative standards through strong art direction, storytelling and visual coherence – Managing and mentoring multidisciplinary teams – Improving team efficiency and output quality by ~25% through clearer briefs and structured feedback – Introducing Al-enhanced workflows to accelerate exploration and decision-making – Ensuring excellence across digital ecosystems, film production and social content – Collaborating with senior stakeholders and delivering strategic presentations

– Led an interdisciplinary multinational team of ±12 people (Art Directors, UX/UI Designers, Web Designers, Photographers, Directors, Video Editors, Sound Designers) in crafting AMIO (Always Make It On) digital, video and print projects for Nissan across Europe, Middle East and Oceania. – My responsibilities encompassed: – Overseeing the agency's creative output. – Setting the creative direction and formulating creative strategies. – Translating client business and marketing goals into actionable creative strategies. – Delivering compelling client presentations. – Managing the daily operations of the design team and offering leadership. – Monitoring team outcomes and suggesting measures to enhance efficiency. – Cultivating an environment conducive to creativity and growth. – Not only leading but also diving into operational tasks, handling UI/UX Design & Wireframing. – Creating a robust design system and component library, streamlining design processes and ensuring consistency across projects.

– Handled Art Direction, UI/UX Design, Wireframing, and Prototyping (using Protopie). Managed a creative team and led Client Presentations. Successfully won two major tenders for Swarovski. – Clients: Swarovski, Armani, YSL, LVMH

– Blending creative direction, art direction, and digital design, I also wear the hat of a music producer and artist. With releases on esteemed labels like Ultra Records, Cr2 Records, and Nervous Records, and official remixes for icons like Kylie Minogue, Nile Rodgers, Marshall Jefferson, Alan Braxe, and Nervo, my sonic journey has been as vibrant as my visual one. My discography showcases a diverse range of tracks, from French house to tech house. Having played gigs from the renowned Koko Club in London to the vibrant scenes of Ibiza, my multifaceted experience in the creative realm has equipped me with a unique perspective, allowing me to approach projects with an innovative and holistic lens. – Discography: NERVO ft. Kylie Minogue, Jake Shears & Nile Rodgers - The Other Boys (Mr. Gonzo remixes) [ULTRA] – Moon [Cr2 Trax] – Marshall Jefferson - Lock The Doors (Mr. Gonzo Remix) [Freakin 909] – Somebody [Nightsoul] – I Want You For Me [Nightsoul] – Boss [Cr2] – Got this Feeling [Cr2] – Missing Love / Pharaoh [Cr2] – Heart Soul & Madness EP [La Valigetta] – Rock Yeah EP [Nurvous] – Madji'k Feat D. Barthod - Just An Illusion (Mr. Gonzo Remix) [Folistar] – Joe Goddard & Boris Dlugosch - Step Together (Mr. Gonzo Remix) – DJ DLG - Get Down (Mr. Gonzo Remix) [Lazor] – Jupiter - Uppercut Elliot (Mr. Gonzo Remix) [Grand Blanc] – Alan Braxe - Time Machine (Mr. Gonzo Remix) [Scion / AV] – Gon Be A Thrill EP [Folistar] – Dance On You EP [Folistar] – White Bamby - On the Sand (Mr. Gonzo Remix) [Folistar] Digikid84 - Cuz I Know (Mr Gonzo Remix) [Folistar] – 33Hz - Under The Sun (Mr. Gonzo Remix) [Mental Groove] – Extended Play Area EP [Folistar] – Romansson - Pride & Ego (Mr. Gonzo Remix) [deBonton]

– Expertise in Art Direction, UI/UX Design, Prototyping, Motion Design, Mobile Applications, 360 Conception, Branding, Graphic Design, Sound Design, Video Editing, and Script Writing. – Highlight: – Served as the primary Art Director for three Mercedes websites. – Led Creative/Art Direction and branding for two music labels based in London. – Acted as the UI designer for two national digital banking solutions. – Worked for agencies & clients such as: Publicis, Havas, AKQA, TBWA, DDB, BBDO, BDDP, Renault, Mercedes, Google, Lancôme, BNP, LCL, G.H.Mumm, Nestlé, Oxbow, McDonald's, Toyota, L'Oréal, Chloé, Smart, and many more.

– Specialized in Digital Art Direction, UI/UX Design, and Wireframing. Managed a creative team and collaborated with Samuel Kadz (Grand Prix Stratégies awardee) on numerous pitches and innovative digital experiences. – Clients: Fondation Louis Vuitton, RATP, Défense National, EDF.

– Specialized in Art Direction and 360 campaign conception encompassing digital, print, and film. Proficient in UI/UX Design and Wireframing. Contributed to the launch of Oops magazine, which sold over 323,000 copies, marking the highest sales in France for a debut issue. – Clients: Oops Magazine, Nivea, Kellogg's, Le Parfait, Lesieur, MMA, Burn.

– Expertise in Art Direction and campaign conception for both digital and film. Proficient in UI/UX Design, Wireframing, and managing a creative team. Collaborated with John Maeda and Olivier Dahan on the launch of Cartier's Love Collection website. Authored the scripts for the "C'est So Paris" campaign, which earned a TOP COM award. – Clients: Cartier, Adidas, Hollywood Chewing-gum, SNCF, BNP, Comité régional d'île de France, etc.