Olivier Groux

– Implemented targeted CRM campaigns across multiple channels in Adobe Campaign – Configured and managed communication workflows in AEM – Led an offshore team, providing operational support and guidance

– Management of 10 team members – MarTech implementation consultancy: Adobe Campaign Classic, Adobe Campaign Standard – Customer success management

– Responsible for the implementation of the Martech solutions for the business: Analytics, DMP, Website personalization and ESP – Owner of the marketing orchestration platform for the business and led a team of 4 Martech experts – Training deployment on the ESP platform for several stakeholders: Marketing and E-commerce – Deployment of several channels: email, SMS, Direct Mail and landing pages – Design, business specifications developments and implementation of automated triggers in the orchestration tool, from segments creation to HTML implementation that includes personalization at scale

– Taking technical responsibility for several projects implementation – Technical support of the marketing strategy using AC modules: Web Application, Offer Management – Project management: upgrade, implementation of new channels – Team leader and administrator for the Adobe Campaign platform (15 users) – Processes improvement – Managing the platform performance

– Build complex automated triggered campaigns on the Adobe Campaign platform – Ensure full integrity of CRM data and system for The Athlete's Foot business – Provision of insightful and executable CRM tactics using the Adobe Campaign system – High level segmentation, profiling & mining of 1.3 million customer database to promote specific offers and promotions to drive campaign outcomes – Analysis & reporting of email sends to achieve targeted KPI's including activating churned clients, increasing bet numbers & turnover to increase lifetime client value – A/B testing promotional offers & multivariate email design to increase click through, open rates & to decrease unsubscribe rates – Project management for email marketing responsive design – Gestion du CRM de l'ensemble des magasins The Athlete's Foot Australia (propsition de ciblage client, proposition de design emailing) – Développement de campagnes locales et nationales email, SMS et print (ciblage client, intégration du design dans le système Adobe Campaign) – Développement de campagnes e-mail automatiques – Récupération des besoins du magasin et création des briefs de campagnes pour les designers – Création des rapports de campagnes – Gestion de projets : création de timelines, Suivi de l'avancement des projets – Compétences sur plusieurs modules Adobe Campaign : Distributed Marketing - Survey - User - Support – Mise en place de "best practices" en e-mailing et sur Adobe Campaign – Création de documentation pour les utilisateurs anglophones d'Adobe Campaign

– Training on a CRM tool when I arrived in the company (Adobe Campaign/ ex-Neolane) – Receipt of schedule email, customer targeting, HTML and JAVASCRIPT programming with Adobe Campaign – Plan, execute, and measure each email campaigns – Cross-channel campaigns automatisation and maintenance (SMS, Print, Email) – Provide weekly/monthly reporting and next steps that will grow and optimize email campaigns – Monitoring deliverability and performance of IP addresses. I was in direct contact with Return Path Team – Participation in email data bases enrichment: Receiving files to expand, routing to collected addresses, integration addresses that received specific email and who are not in failure. – Formation Adobe Campaign (Neolane): Campagn, Message Center, Distributed Marketing – Automatisation, Envoi et suivi de campagnes email (Module Neolane Campaign): Création de campagnes automatiques, élaboration de ciblages clients, participation à l'enrichissement de BDD via Neolane, suivi des indicateurs de délivrabilité. – Support Neolane User niveau 1 – Automatisation de messages transactionnels (email, courrier, SMS) – Intégration HTML, Personnalisation Javascript – Utilisation SOAP UI, Assistance Recette