
Olivier GUILLE
Head of Product | Ecommerce & CMS
Salaire / Taux journalier
Paris, France
Mobilité : Paris
Freelance, ouvert au CDI
Peut venir sur site
Expertises
À propos
Introduction
Head of Product with 12+ years leading digital transformation for major brands like Accor, Barrière, and Biogen. Expert in ecommerce platform migration, team leadership (15+ product experts), and driving conversion optimization through data-driven strategies. Specialized in B2B/B2C product development with proven track record of delivering high-impact solutions across hospitality, fintech, and healthcare industries.
Expérience de travail
Head of Product | ecommerce & CMS platform
Accor
juin 2023 - juil. 2025
2 ans 2 mois
Paris, France
In charge of the ecommerce websites for the group’s 12 most iconic brands (Novotel, Mercure, Pullman, Sofitel, Fairmont, Raffles, etc.). Leading a team of 15 product experts across 3 feature teams. > Main objectives - Improve business, product & tech performances of the websites (traffic, conversion rate, direct revenues, CWV, CSAT, ...) - Migrate the websites to the new CMS platform & revamp the full experience: 7 websites fully revamped within 1,5 years - Create a new booking funnel for luxury brands (new tech stack, new APIs): rollout of the new booking funnel for Fairmont.com early 2025 - Encourage innovation & bring new features to better engage customers (localization, personalization) > Key Achievements - Defined the vision, strategy, and business model for Accor’s brand e-commerce websites, highlighting specificities between economy and luxury brands - Built, led and mentored the product team (PMs & POs) - Fostered a strong product culture and confirmed agile processes and rituals across all teams - Set clear goals using the OKR methodology; defined products KPIs - Co-created high-level roadmaps and priorities with business and tech stakeholders, leveraging data and customers insights to prioritize high-impact initiatives - Collaborated closely with key stakeholders (tech, business, C-level) to drive product performance and impact - Managed scope global budget (service providers / agencies, licenses, audits, ...) Main tools: AEM CMS, JIRA, Notion, Figma, Google Analytics, Tableaux, ContentSquare, Kameleoon
Lead Product Manager | B2C & CMS Platform
Barrière
juil. 2022 - juil. 2023
1 an 1 mois
Paris, France
As Product Lead at Groupe Barrière, I was responsible for managing the ecommerce websites of the group’s hotels and casinos (2 websites). I led a team of 3 people, including a product owner, a product designer, and a webmaster. > Key Achievements - Defined websites visions & strategy - Defined clear objectives, aligned with business goals and company strategy - Structured the product approach within the company: organization, methodology - Structured decision-making process around a more data-centric approach (analytics, customers insights, AB tests ...) - Managed and mentored the product team and design team - Led a deep UX research phase on the key customers journeys to identify key initiatives to improve conversion rate and generate more revenues Main tools : AEM CMS, Figma, Jira, Notion, Google Analytics, ABTasty
Lead Product Manager | B2B & Internal tools
BiogenFreelance
avr. 2020 - mai 2022
2 ans 2 mois
Paris, France
Responsible for overseeing 3 web and SaaS products aimed at patients, healthcare professionals, and internal support teams. I led a team of 2, consisting of a product owner and a product designer, to deliver impactful digital solutions in a highly regulated industry. > Key achievements - Defined the vision & strategy for both products - Managed and mentored a team of two product experts - Managed the product lifecycle and adoption for web and SaaS solutions - Ensured alignment with business and user needs while adhering to regulatory requirements
Head of Product | B2B & Internal tools
GEODIS
avr. 2019 - mai 2020
1 an 2 mois
Région de Paris, France
Responsible for the from-scratch design and development of two products for the U.S. market: a parcel delivery app (iOS & Android) similar to Uber, and a SaaS tool for internal operations teams. I led a team of 4, including a product owner, two designers, and a scrum master, to deliver these innovative solutions. > Key achievements - Built and managed a team of product experts - Defined the digital vision and strategy to address a new business model targeting the U.S. market - Defined the MVP version, aligned with business objectives and company strategy - Led the full product development lifecycle (discovery & delivery) for two major products
Product Expert | B2B
Crédit Agricole Payment Services
sept. 2018 - mars 2019
7 mois
Région de Paris, France
As a Product Expert, I contributed to defining the next-generation digital point-of-sale (POS) system for small businesses. My role involved shaping the product vision and identifying key features that would meet the evolving needs of small retailers in a rapidly changing market. > Key achievements - Defined the product strategy for a digital POS system aimed at small businesses. - Collaborated with cross-functional teams to design a solution that is both scalable and user-friendly
Senior Product Manager | B2B & Internal tools
Groupe BPCEFreelance
août 2017 - août 2018
1 an 1 mois
Région de Paris, France
As Senior Product Manager, I led the from-scratch development of a tool for banking advisors focused on SMEs (webapp & iOS app). It was designed to analyze the financial health of companies and recommend tailored financial services to support their growth and stability. > Key achievements - Defined the vision of the product & the MVP version meeting the business goals - Led the discovery & delivery phases, from-scratch - Animated cross-functional teams to deliver a solution that enhances decision-making for banking professionals
Product Owner | Product Manager
Devoteam Digital Impulse
juin 2013 - juil. 2017
4 ans 2 mois
Région de Paris, France
As Product Owner, I had the chance to lead the design and delivery of several digital products (apps, web, SaaS) for clients from various industries. Nespresso, Sanofi, SNCF, ... Key achievements - Defined the products vision. - Led the discovery & delivery phases. - Ensured a good adoption of the digital products
Sales Internship
VEJA
janv. 2013 - juil. 2013
7 mois
Londres, Royaume-Uni
- Business development for different markets: UK, USA, Canada - Customer management - 10 shops - Logistics - managing orders and deliveries for big stores such as Selfridges, The Conran Shop or Liberty.
Internship - Sales Manager
CITADIUM
juin 2012 - déc. 2012
7 mois
Paris Area, France
- In charge of 15 Sales Assistants - trainings, management, performance, customer relation. - Area managed : more than 500 000 € / month - Objectives setting - daily and monthly. - Merchandising
Marketing Assistant
Club Med
janv. 2012 - juil. 2012
7 mois
Paris Area, France
- Annual purchasing budget : 4M € - Logistics - managing orders and deliveries towards 50 stores all over the world - Assisting the Product Manager during suppliers interviews - Involved in the market study - benchmarking, trends, strategy
Formation
IÉSEG School of Management
Master of Science (M.Sc.)
2007 - 2012
6 ans
University of Leeds
2009 - 2010
2 ans