Olivier GUILLE

Head of Product | Ecommerce & CMS

Salaire / Taux journalier

Paris, France

Mobilité : Paris

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Stratégie & ConsultingProduct Management

À propos

Introduction

Head of Product with 12+ years leading digital transformation for major brands like Accor, Barrière, and Biogen. Expert in ecommerce platform migration, team leadership (15+ product experts), and driving conversion optimization through data-driven strategies. Specialized in B2B/B2C product development with proven track record of delivering high-impact solutions across hospitality, fintech, and healthcare industries.

Liens

Expérience de travail

Head of Product | ecommerce & CMS platform

Accor

juin 2023 - juil. 2025

2 ans 2 mois

Paris, France

In charge of the ecommerce websites for the group’s 12 most iconic brands (Novotel, Mercure, Pullman, Sofitel, Fairmont, Raffles, etc.). Leading a team of 15 product experts across 3 feature teams. > Main objectives - Improve business, product & tech performances of the websites (traffic, conversion rate, direct revenues, CWV, CSAT, ...) - Migrate the websites to the new CMS platform & revamp the full experience: 7 websites fully revamped within 1,5 years - Create a new booking funnel for luxury brands (new tech stack, new APIs): rollout of the new booking funnel for Fairmont.com early 2025 - Encourage innovation & bring new features to better engage customers (localization, personalization) > Key Achievements - Defined the vision, strategy, and business model for Accor’s brand e-commerce websites, highlighting specificities between economy and luxury brands - Built, led and mentored the product team (PMs & POs) - Fostered a strong product culture and confirmed agile processes and rituals across all teams - Set clear goals using the OKR methodology; defined products KPIs - Co-created high-level roadmaps and priorities with business and tech stakeholders, leveraging data and customers insights to prioritize high-impact initiatives - Collaborated closely with key stakeholders (tech, business, C-level) to drive product performance and impact - Managed scope global budget (service providers / agencies, licenses, audits, ...) Main tools: AEM CMS, JIRA, Notion, Figma, Google Analytics, Tableaux, ContentSquare, Kameleoon

Lead Product Manager | B2C & CMS Platform

Barrière

juil. 2022 - juil. 2023

1 an 1 mois

Paris, France

As Product Lead at Groupe Barrière, I was responsible for managing the ecommerce websites of the group’s hotels and casinos (2 websites). I led a team of 3 people, including a product owner, a product designer, and a webmaster. > Key Achievements - Defined websites visions & strategy - Defined clear objectives, aligned with business goals and company strategy - Structured the product approach within the company: organization, methodology - Structured decision-making process around a more data-centric approach (analytics, customers insights, AB tests ...) - Managed and mentored the product team and design team - Led a deep UX research phase on the key customers journeys to identify key initiatives to improve conversion rate and generate more revenues Main tools : AEM CMS, Figma, Jira, Notion, Google Analytics, ABTasty

Lead Product Manager | B2B & Internal tools

BiogenFreelance

avr. 2020 - mai 2022

2 ans 2 mois

Paris, France

Responsible for overseeing 3 web and SaaS products aimed at patients, healthcare professionals, and internal support teams. I led a team of 2, consisting of a product owner and a product designer, to deliver impactful digital solutions in a highly regulated industry. > Key achievements - Defined the vision & strategy for both products - Managed and mentored a team of two product experts - Managed the product lifecycle and adoption for web and SaaS solutions - Ensured alignment with business and user needs while adhering to regulatory requirements

Head of Product | B2B & Internal tools

GEODIS

avr. 2019 - mai 2020

1 an 2 mois

Région de Paris, France

Responsible for the from-scratch design and development of two products for the U.S. market: a parcel delivery app (iOS & Android) similar to Uber, and a SaaS tool for internal operations teams. I led a team of 4, including a product owner, two designers, and a scrum master, to deliver these innovative solutions. > Key achievements - Built and managed a team of product experts - Defined the digital vision and strategy to address a new business model targeting the U.S. market - Defined the MVP version, aligned with business objectives and company strategy - Led the full product development lifecycle (discovery & delivery) for two major products

Product Expert | B2B

Crédit Agricole Payment Services

sept. 2018 - mars 2019

7 mois

Région de Paris, France

As a Product Expert, I contributed to defining the next-generation digital point-of-sale (POS) system for small businesses. My role involved shaping the product vision and identifying key features that would meet the evolving needs of small retailers in a rapidly changing market. > Key achievements - Defined the product strategy for a digital POS system aimed at small businesses. - Collaborated with cross-functional teams to design a solution that is both scalable and user-friendly

Senior Product Manager | B2B & Internal tools

Groupe BPCEFreelance

août 2017 - août 2018

1 an 1 mois

Région de Paris, France

As Senior Product Manager, I led the from-scratch development of a tool for banking advisors focused on SMEs (webapp & iOS app). It was designed to analyze the financial health of companies and recommend tailored financial services to support their growth and stability. > Key achievements - Defined the vision of the product & the MVP version meeting the business goals - Led the discovery & delivery phases, from-scratch - Animated cross-functional teams to deliver a solution that enhances decision-making for banking professionals

Product Owner | Product Manager

Devoteam Digital Impulse

juin 2013 - juil. 2017

4 ans 2 mois

Région de Paris, France

As Product Owner, I had the chance to lead the design and delivery of several digital products (apps, web, SaaS) for clients from various industries. Nespresso, Sanofi, SNCF, ... Key achievements - Defined the products vision. - Led the discovery & delivery phases. - Ensured a good adoption of the digital products

Sales Internship

VEJA

janv. 2013 - juil. 2013

7 mois

Londres, Royaume-Uni

- Business development for different markets: UK, USA, Canada - Customer management - 10 shops - Logistics - managing orders and deliveries for big stores such as Selfridges, The Conran Shop or Liberty.

Internship - Sales Manager

CITADIUM

juin 2012 - déc. 2012

7 mois

Paris Area, France

- In charge of 15 Sales Assistants - trainings, management, performance, customer relation. - Area managed : more than 500 000 € / month - Objectives setting - daily and monthly. - Merchandising

Marketing Assistant

Club Med

janv. 2012 - juil. 2012

7 mois

Paris Area, France

- Annual purchasing budget : 4M € - Logistics - managing orders and deliveries towards 50 stores all over the world - Assisting the Product Manager during suppliers interviews - Involved in the market study - benchmarking, trends, strategy


Formation

IÉSEG School of Management

Master of Science (M.Sc.)

2007 - 2012

6 ans

University of Leeds

2009 - 2010

2 ans

Lycée Jeanne d'Albret

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