Olivier Jasmin
Growth & Data Expert - E-commerce Consultant
Salaire / Taux journalier
Aix-en-Provence, France
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
I intervene at both strategic (fundraising, business plan, roadmap) and operational levels (managing paid ads in SEA, Display or Social, CRM campaigns, analysis, product management, SEO development). I can assist you in implementing relevant measurements for your marketing campaigns (attribution) to efficiently allocate your investments and assess your product opportunities to focus on high-value projects.
Expérience de travail
Growth & Data Expert - E-commerce Freelance Consultant
Olivier Jasmin
oct. 2023 - Présent
3 ans 1 mois
69340 Francheville, France
Trainer
Pollen
juil. 2023 - Présent
3 ans 4 mois
Paris, France
Trainer
On train
nov. 2020 - Présent
6 ans
Paris, France
Trainer about data analysis (Excel, SQL), data vizualisation (DataStudio, PowerBI), web data tracking and performance measurement (Google Analytics)
Growth & Data Director
SINGULART
oct. 2021 - sept. 2023
2 ans
Paris, France
Singulart is the leading online art gallery worldwide, working as a marketplace between artists and collectors with more than 40% of its business in the US. I was member of the Board of Directors, in charge of defining the growth and data strategies and building the related teams (paid acquisition, SEO, CRM, data). My team grew from 3 to 13 people during these 2 years. I was owner of the marketing budget (between 300k and 1M per month) and the performance measurement underneath (cohorts follow-up, LTV/CAC relationships etc.) splitted among paid search, display, social ads, and retargeting (x2 ROAS of acquisition campaigns in 2 years).
Head of Growth
Selency
juil. 2019 - oct. 2021
2 ans 4 mois
Paris, France
Selency is the leading marketplace in Europe dedicated to secondhand furniture and home decor. I was leading marketing strategy and operations to accelerate Selency's growth (x3 GMV in 2 years). I was owner of the marketing budget (demand and supply sides) and operated on the different channels and tools: - acquisition and activation (SEO, SEA, shopping, display, retargeting, social ads, affiliation...), management of Arcane (digital and data agency), management of TV and influencers campaigns - repeat: marketing automation lead (setup of our marketing automation tool - Actito - from RFP to run, short-term and long-term scenarios creation) - commercial operations lead
Oscaro.com
janv. 2016 - juil. 2019
3 ans 7 mois
Paris Area, France
Head of Online Marketing
oct. 2017 - juil. 2019
1 an 10 mois
Paris Area, France
Acquisition strategy and budget owner in a restructuration context with new shareholders (Bain Capital). SEA: Google Ads (Adwords) and Microsoft Ads (Bing) restructuration to drive performance : new bidding policy, automation of ad copy creation and shopping feed from catalog database. SEO: keyword positioning strategy to drive revenues, content creation and website optimisation. Affiliation: launch of a new program and strategy definition. Display: retargeting incremental test setup to focus on additional value
Data Scientist
janv. 2016 - oct. 2017
1 an 10 mois
Région de Paris, France
Continuous optimisation of pricing and ranking algorithms to increase sales (+20% in 2 years). Setup of an attribution model for acquisition marketing in order to better assess performance and push further best campaigns (x2 on ROAS). Setup of a homemade CRM: dynamic client segmentation and triggering usable for all marketing channels. Migration to a new email router. Big data analysis and data engineering.
Mathematics Teacher at Optimal Prépa
Ipesup
sept. 2011 - juin 2016
4 ans 10 mois
Paris, France
Mathematics teacher for groups of ~15 students in Classes Préparatoires for French Grandes Ecoles: 4h/week + intensive 48h weeks during school holidays. Course supports creation.
Data Analyst
goCarShare
juil. 2015 - sept. 2015
3 mois
Londres, Royaume-Uni
3 month internship in an early stage start-up (2 people). Setup of data expertise and first ETL achitecture (very low code). Improvement of conversion rate and ROAS of acquisition campaigns. Setup of a reporting and business plan improvement.
Consultant
Air Liquide
sept. 2014 - juin 2015
10 mois
Région de Paris , France · On-site
The mission was part of my studies at Collège des Ingénieurs. I was working for the Group IT as business case expert for the transformation program (40M€ investments). I was owner of financial controlling (budget, business cases, efficiencies validation) and set up the financial.
Analyste Private Equity
Activa Capital
mars 2014 - août 2014
6 mois
Région de Paris, France · On-site
Financial modeling, business valuation, investment opportunities analysis, portfolio holdings monitoring.
Consultant en financement de projet
EY
sept. 2013 - févr. 2014
6 mois
Région de Paris, France · On-site
Audit and business modeling of companies and infrastructure projects (PPP)
Président
Ponts Études Projets
mai 2012 - avr. 2013
1 an
Région de Paris , France · On-site
Gestion d’une équipe de 30 personnes, 180 membres Chiffre d’affaires de 60 000 euros (+143%) Auditeur-Conseil auprès de la Confédération Nationale des Junior-Entreprises
Ingénieur recherche au sein du département Finance
ESSEC Business School
avr. 2012 - juil. 2012
4 mois
Cergy, France
Développement d’outils informatiques pour la finance (pricer d’obligations, modélisation du prix des actions, simulation de la gestion d’un portefeuille)
Animateur
Centre de Loisirs de Gouvieux
avr. 2006 - août 2009
3 ans 5 mois
Gouvieux · On-site
Animateur occasionnel pendant une durée de 4 ans auprès d'enfants entre 4 et 15 ans. Obtention du BAFA (Brevet d'Aptitude aux Fonctions d'Animateur)
Formation
Collège des Ingénieurs
Master of Business Administration (MBA)
2014 - 2016
2 ans
Ecole des Ponts ParisTech
Enterprise valuation, Corporate Financial Strategy, Structured Finance, Probabilities and Statistics
2011 - 2016
5 ans
Activités et associations : President of the Junior-Entreprise (2012-2013) President and Founder of the handball team of school's alumni: Ponts Handball Vieux (2015-2020)
Lycée Saint Louis
Mathematics and Computer Science, Physics
2008 - 2012
4 ans
Classes Préparatoires for French Grandes Ecoles (MPSI, MP*)
Lycée Jean Rostand, Chantilly
French Baccalaureate in Science, passed with « High honors », Mathematics
2005 - 2009
4 ans
Licences et certifications
Google AdWords Certification - Search advertising
Délivré le : avr. 2017
Google AdWords Certification - Google Shopping
Délivré le : avr. 2017