Olivier Luc
Senior Programmatic Media Trader
Salaire / Taux journalier
Paris, France
Freelance
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À propos
Introduction
Programmatic advertising expert with 10+ years optimizing campaigns for brands like Coty, Disneyland Paris, and Burger King. Co-founded KABBY+, pioneering interactive DOOH solutions in Paris taxi networks. Specialized in AI-powered local targeting, video advertising, and multi-channel campaign optimization delivering measurable ROI for luxury and retail brands.
Expérience de travail
Media Trader | Programmatic Advertising | Consultant stratégie digitale
FreelanceFreelance
janv. 2024 - Présent
2 ans 10 mois
Paris, France
Skills: Video Advertising · YouTube · audio ad · Marketing d’acquisition · Display Advertising · Search Advertising · Advertising Operations · Demand Side Platform · Social Media Advertising · Programmatic Media Buying · media trader
Lead Media Trader & CSM
DeepReach
juin 2020 - oct. 2023
3 ans 5 mois
Paris, France
DeepReach is the AI platform disrupting digital local advertising & optimising your local reach. Deployment of local geo-targeted multi-budget campaigns for all Système U stores and Burger King restaurants. Digitalization of catalogs and DCO for grocery retail stores, multi-channel advertising.
Programmatic Ad tech Specialist - Freelance
HoleestFreelance
mars 2020 - juil. 2020
5 mois
Paris, France
Skills: Demand Side Platform · media trader
Senior Manager Marketing Digital (Programmatic, Affiliation & CRM)
Disneyland Paris
sept. 2019 - déc. 2019
4 mois
7620 Paris, Danemark
Skills: Media Math · Demand Side Platform · media trader
Senior Programmatic Manager
Coty
avr. 2017 - juil. 2019
2 ans 4 mois
7620 Paris, Danemark
Responsible for campaign activation and optimisation on Coty’s Luxury core division, working across markets in EMEA
Sr Programmatic Trader
ADMATIC Australia
avr. 2016 - oct. 2016
7 mois
Greater Melbourne Area
ADMATIC is a specialist digital agency, providing a higher standard of audience measurement strategy, planning and buying to programmatic media. We deliver truly integrated automation across channels, and provide online metrics that demonstrate real value to marketers. Our daringness to lead and innovate, compels us to continually research, test, refine and adopt the industry's best AdTech, and lead the way in audience discovery, brand safety, data optimisation, viewability, and real time campaign management.
Turn
janv. 2013 - déc. 2015
3 ans
Hoyland, Barnsley S74, Royaume-Uni
Senior Campaign Optimisation Manager
avr. 2015 - déc. 2015
9 mois
Hoyland, Barnsley S74, Royaume-Uni
Skills: Demand Side Platform · media trader
Campaign Optimisation Manager
janv. 2013 - déc. 2015
3 ans
Hoyland, Barnsley S74, Royaume-Uni
Using a combination of data analysis and client feedback to configure, operate and optimise complex campaigns to meet client objectives across multiple advertising channels through RTB (display, mobile, video, social)
Orange Advertising (France Telecom Group)
juil. 2010 - déc. 2012
2 ans 6 mois
Londres, Royaume-Uni
Ad Operations Manager
sept. 2011 - déc. 2012
1 an 4 mois
Londres, Royaume-Uni
Skills: Demand Side Platform · media trader
International Product Executive
févr. 2011 - oct. 2011
9 mois
Hoyland, Barnsley S74, Royaume-Uni
Management of the relationship with key International publishers : day to day requests, monthly reporting, business reviews...
Group Business Development Executive
juil. 2010 - janv. 2011
7 mois
Hoyland, Barnsley S74, Royaume-Uni
Global business development support on our Advertising Network expansion to increase our market share and global footprint in digital advertising. Giving support to the Business development managers in ad repping online publishers to be integrated in our network.
Formation
The Open University
Master of Arts
2008 - 2009
1 an 1 mois
Rennes School of Business
Master
2006 - 2009
3 ans 1 mois
Helsingin kauppakorkeakoulu
Exchange program at Helsinki School of Economics
2008 - 2008
1 mois