Olivier Martinet
Web Analyste, Tracking & Data Viz
Salaire / Taux journalier
Lille, France
Freelance
À distance uniquement
Expertises
Langues
Expérience de travail
Consultant Data et Analytics
Agence Bespoke
août 2024 - Présent
2 ans 3 mois
Lille, France
1. Gestion d'un portefeuille client sur les sujets Analytics 2. Migration Server Side des données Analytics et tag média 3. Analyses des données Web et App 4. Construction de dashboards dans GA4, Adobe Analytics, Piano Analytics, Piwik Pro et Matomo Analytics 5. Rédaction de plan de marquage pour ensuite implémentation du Tracking via Google Tag Manager et Tag Commander 6. Retraitement des données Web dans BigQuery pour construction de dashboards.
Web Analytics
Profesional independiente
janv. 2018 - Présent
8 ans 10 mois
All over the world
Web Analyste
Web Transition
sept. 2023 - août 2024
1 an
En mission chez Auchan Retail France, j'occupe le poste de Web Analyste avec ces différentes taches: - dashboarding : création de rapports dynamiques sous Looker Studio. - création de requêtes SQL sous BigQuery pour le développement des dashboard - mise en place d'AB tests sous Kameleoon - Analyse du comportement utilisateur grâce à l'outil Contentsquare - Vérification du tracking sur le Web et l'App
Organic Performace Analyst
Locaria - a Stagwell Group company
févr. 2021 - sept. 2023
2 ans 8 mois
69340 Francheville, France
International SEO Analyst: In a company that is dedicated to improving international performance for websites, I am in charge of optimizing pages in multiple languages for big groups. I work for leading companies in the fields of luxury, sports, hotels, fashion, technology ... In order to improve organic rankings, I perform these tasks: - Technical SEO: website audits with Screaming Frog crawls and analyse HTML tags, structured data, internal links, web performance ... - Semantic SEO: multilingual keyword researches for international markets. - Content creation: creation of content briefs for copywriters in multiple languages. - Optimization of the presence of apps in the Play Store and iOS App Stores. SEO & Web Analytics for locaria.com In addition to working for renowned clients, I'm in charge of optimizing the Locaria website presence as well as analysing user activity to increase conversions: - Google Analytics configuration - Establish a tagging plan in Google Tag Manager - A/B testing with Google Optimize - Reporting with Data Studio
Xocolatl Mexica
janv. 2006 - déc. 2020
15 ans
Aguascalientes, Mexique
SEO
janv. 2011 - déc. 2020
10 ans
Aguascalientes, Mexique
Responsable SEO
Digital Marketing Executive
janv. 2006 - déc. 2011
6 ans
Aguascalientes, Mexique
Xocolatl Mexica is a great company, they produce one of the finest and purest chocolate in the world. Working for them has meant a lot to me because it has given sense to a work. They have a great conscience of the necessity to make nutritive chocolate and not just sweet, to work in harmony with nature and art craft. It has been a deep pleasure to help them grow in a digital marketing point of view. Some says marketing is useless, they may be right for useless products but when the activity has a sense, marketing gives a great deal of help to the surviving of such companies. - I have participated in the concept, the opening and the management of the chocolate shop in Aguascalientes since 2007. - I have created the digital image and developed the online presence of the brand, starting with the website www.xocolatlmexica.com and then with social media. - I handled the website audit and established the long-term SEO strategy - I achieved to rank the website on the first results of Google for multiple keywords, thus increase web traffic and conversions. The Chocolate shop is ranked first locally for several keywords with Google.
Ejecutivo de ventas
BNP Paribas Real Estate
août 2005 - sept. 2006
1 an 2 mois
Lille, France
- I was in charge of selling mortgages for international clients, mainly from the UK. It was a 100% English spoken job. I was in contact with the future customers and also with the business providers. - Thanks to my analytics skills, I managed to optimize time in the process of application selection. - I reached the sales objectives every month.
Formation
NEOMA Business School
Master's degree, Mercadotecnia
2001 - 2005
5 ans
Universidad La Salle, A.C.
Semestre de intercambio, Maestría
2004 - 2004
1 an
Prepa HEC Lycee Saint Paul
1999 - 2001
3 ans
Licences et certifications
Google Analytics Certification
Délivré le : nov. 2022
English Test
Délivré le : juin 2020