Olivier Mermet

Intro

Outcome-driven product and growth leader with 12+ years of experience scaling corporates, startups, and scale-ups across e-commerce, marketplaces, and mobile-first experiences. I specialize in driving omnichannel growth by blending technology, customer insights, and user experience to deliver measurable business impact. I’ve helped launch new e-commerce products, redesign digital storefronts and onboarding flows, optimize conversion funnels, and strengthen retention and loyalty programs. My work spans acquisition to post-purchase, with a track record of building growth systems, running experimentation at scale, and designing lifecycle marketing across both digital and physical channels. I bring hands-on expertise with tools like Segment, Mixpanel, Amplitude, Customer.io, HubSpot, Adobe Experience Cloud, Shopify, and Salesforce Marketing Cloud leveraging data to connect the dots between customer journeys online and offline. I’ve led cross-functional teams, shipped 0→1 products, navigated logistics and supply chain challenges, and co-founded a startup in the creator economy where I built scrappy MVPs and managed fundraising. Comfortable with ambiguity, I excel at bringing clarity and momentum to complex omnichannel product challenges. My MBA from INSEAD sharpened my strategic thinking and ability to balance customer value with commercial outcomes. Always open to connecting with fellow builders, founders, and curious minds

Links