Oluwatobi Oni Paul

- I oversee a 6-person Telesales team driving app adoption across multiple customer segments, currently contributing 30% of total signups. - Starting in 2025, I lead user acquisition and product adoption efforts among multiple customer segments through App Store Optimization (ASO), targeted communication campaigns, and telesales outreach. These initiatives generated over 100,000 organic downloads within 6 months, contributing significantly to Top of Funnel growth targets. - I double as the Product & Growth Marketing Manager responsible for the adoption of Zedvance’s credit-led personal banking app, Zedvance App. In its pilot phase, I drove a 678% increase in Assets Under Management (AUM), 300% growth in airtime/Data Payments and a 454.91% growth in Electric Payments, in 2 months. - I was responsible for reviving the SEO growth of Zedvance’s blog in FY 2024. Starting in June, I increased views by 2,106%, reaching over 5,900, and grew visitors by 1,882% to over 3,300. Six of my posts are Zedvance's top-ranking posts to date, resulting in an average of 1,500 organic views monthly.

GradientFi is a decentralized liquidity Infrastructure for cross-border commerce for global businesses and individuals. ▪ I developed the waitlist user journey for Poket, sub product of GradientFI and increased our waitlist numbers by 100% in just 7 days. ▪ Built our community engagement strategy for three audiences (Developers, businesses, and Individuals). ▪ Developed the product & content strategy for Poket, a decentralized wallet platform for global businesses, Merchants, and individuals.

Zivoe Finance is a first of its kind decentralized credit protocol that integrates decentralized Web3 technology with traditional financial infrastructure to promote financial inclusivity. The protocol is taking aim at high interest consumer lending in the US starting with commercial loans (B2B2C) ▪ Developed the mission and vision statement for Zinclusive (a sister company to Zivoe Finance). ▪ Supported the content marketing efforts for Zivoe Finance.

Worked with a US-based startup, Spark, a crowdfunding platform that enables individuals and businesses fund clean and renewable energy projects in Africa. Within 2 weeks after launch, we got an instant funding leveraging multiple Account Based Marketing tactics.

- Developed the content strategy for the second cohort of our Aspiring Founders Program - Revisited the positioning for our different programs (Aspiring Founders, Growth, etc ) and also different sections on our website and improved the UX copy.

- Supported the core marketing team with a data-driven content strategy and assisted with the content positioning for the agency arm of the company, Studios. - Setting up company’s daily and themed newsletter on specific days to 600k+ subscribers. - I wrote the landing page copy and marketing copies for its in-house events (B2C) and sponsored events (B2B) for high-profile clients.

- Handled our paid search campaigns (Search, Display, YouTube) with a budget of CA$500 per month. Within two months of handling the search campaign, I reduced CPC by 30%, increased our clicks by 211%, and impressions by 363%. In our slowest month (December), I brought in a high-quality lead of $20,000 via a paid search. - Leveraged SEO tools (Semrush and Ahrefs) searching for relevant keywords (for each campaign) and analyzing competitor’s websites to compare and improve our campaigns. - Researched and implemented a growth strategy for our Google My Business locations (Lagos, Abuja, India, Bangladesh). My strategy saw a 40% increase in impressions in Lagos and Abuja in two months.

- Ideating and executing content to drive user engagement. - Had a product testing session with our product manager ensuring each feature of our app is made relatable to our target customers using my insights into our consumer behaviour. - Supported in the recruitment of two content creators to expand and strengthen our content efforts.

- Responsible for re-writing web copy for the entire website. - Handled the email marketing for company’s primary audience (parents) and had an average open rate of 56% and click-through rate of 3% per mail. - Over 70% of leads were converted to paid customers through email sequence I created for follow-ups of our ongoing bootcamp

- Handled client’s newsletter of over 2000 health coaches and personal trainers highlighting the importance of copywriting. - Wrote informational blogs and promotional social media posts on relevant channels