Omar El Hilali
Product Designer for fintech and B2B apps
Salary / Daily rate
Casablanca, Morocco
Mobility: Casablanca
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
I'm a UX/UI Designer with 6+ years of experience crafting digital experiences across fintech, e-commerce, and B2B platforms. I specialize in shaping user flows that not only look great but also solve real user and business problems. From designing full money-transfer journeys for fintech apps to building internal dashboards and referral systems for banks, I've worked on complex systems with measurable goals. My work blends product thinking, design systems, and micro-interactions into polished, testable outcomes. I collaborate with PMs, devs, and business teams to bring features from idea to handoff and back again for iteration. Currently upskilling in product design and research to better own the full problem/solution loop. Open to freelance work, product-focused roles, or collabs on bold ideas.
Work experience
UX/UI Designer
Babel
May 2025 - Present
1 year 6 months
Casablanca, Morocco
– Designed complex user flows for financial products at Attijariwafa Bank – Worked closely with product managers and developers to align on scope, edge cases, and handoff – Created scalable design components and variants using Figma design system logic – Advocated for UX clarity, microinteractions, and accessibility across screens – Supported feature definition, wireframing, and high-fidelity delivery with product thinking in mind
UX/UI Designer
ORA TECHNOLOGIES
Apr 2023 - Apr 2025
2 years 1 month
Casablanca-Settat, Morocco
– Designed and prototyped ORA Cash, a fintech wallet app with tiered KYC limits, QR payments, and in-app chat – Created responsive landing pages and interactive product showcase for ORA Cash (Figma + animated flows) – Built out dark mode, onboarding, and gamified interactions (e.g. referral incentives, bonus cards, etc.) – Translated product needs into high-fidelity prototypes shared with both devs and marketing – Took ownership of design direction while respecting brand identity and user needs
Web Designer
KITEA
Nov 2021 - Apr 2023
1 year 6 months
Casablanca, Morocco
Graphiste
WESHORE
Feb 2019 - Oct 2021
2 years 9 months
Marrakesh, Morocco
UI/UX Designer Junior
Avito.ma - Schibsted Morocco
Jul 2017 - Aug 2017
2 months
Casablanca, Morocco
Education
ESAV Marrakech
Licence, Designer Graphique
2015 - 2018
3 years
Ibn Sultan
Langue et littérature françaises
2012 - 2014
3 years