Omnia Mowafi, MBA

• Digital Marketing Support: Collaborated with the digital marketing team to implement SEO, SEA, and multichannel engagement strategies, resulting in a 30% increase in customer satisfaction and a 25% boost in engagement metrics. • Content Strategy & Service Launch: Developed and executed a content strategy for the successful launch of two new services in clinical cell lines and clinical oligos—an initiative that was the focus of my MBA thesis—leading to a 15% enhancement in content relevance. • Content Strategy & Service Launch: Provided administrative support by conducting comprehensive reporting and analyses, helping to uncover key market trends and insights. • Campaign Optimization: Evaluated the effectiveness of multichannel engagement strategies, leveraging data insights to optimize campaign journeys, achieving a 25% increase in conversion rates and a 30% reduction in customer acquisition costs.

Title: “Marketing Strategy for Launching Preclinical and Clinical Oligonucleotides Analysis Services: A Case Study of FyoniBio GmbH” • Strategic Marketing Leadership: Successfully drove initiatives to enhance brand visibility and engagement through targeted campaigns and social media optimization. • Digital Campaign Success: Achieved over 1,000 impressions per post, a 12% engagement rate, and a 5.7% click-through rate by integrating trending topics and compelling content into digital campaigns. • Data-Driven Marketing: Developed high-quality marketing collateral and implemented data-driven strategies, resulting in a 20% increase in leads and a 15% reduction in customer acquisition costs. • Thought Leadership Development: Created and launched a quarterly blog series that significantly increased website traffic and established our presence as a thought leader in the life sciences community. • Integrated Social Media Strategy: Led the implementation of a cohesive social media strategy, resulting in a 10% increase in LinkedIn followers and a 15% growth in website referrals from social channels within six months.

• Project Leadership: Managed a team of 2 on operational-level projects, achieving over 90% target revenue and 95% on-time project delivery while adhering to budget constraints. • Key Account Management: Successfully grew existing accounts and developed new key relationships in the EMEA region and the US, achieving a 25% revenue increase within the first year with major pharmaceutical companies such as Pfizer, AbbVie, Takeda, and Bayer. • Product Development & Launch: Led the development and launch of AbbVie’s Botox for Neuromuscular Disorders and Abbott Diagnostics' TB LAM and Panbio global rebranding initiatives, as well as the CheckNOW branding and launch campaign. Oversaw medical content updates, regulatory dossier submissions, and the creation of marketing collateral. • New Business Generation: Drove $2 million in new business sales in the US by cultivating strong relationships with new customers and identifying key market opportunities. • Cross-Functional Collaboration: Worked closely with Creative, Production, and Finance teams to develop and execute communications aligned with client briefs, resulting in a 15% increase in campaign effectiveness.

• Client Service & Brand Management: Developed strong skills in client service and brand management, contributing to a 25% improvement in client satisfaction scores for multinational pharmaceutical companies such as Viatris, Roche, Abbott, and Amgen. • Project Coordination: Facilitated weekly meetings with production managers to ensure seamless alignment on project milestones and process improvements, resulting in a 20% reduction in production delays. • Data Management & Planning: Created and maintained Excel-based tools that enhanced production planning accuracy by 25% while also improving data integrity and decision-making processes. • Compliance & Regulatory Management: Managed the legal and regulatory submission of documents using SharePoint and Veeva Vault, ensuring compliance with industry standards and achieving a 100% submission success rate. • Project Management Expertise: Demonstrated proficiency in project management by handling over 10 small projects simultaneously and supporting senior team members on more than 5 larger initiatives.

Assisted 3 Masters Students in their lab work for their thesis in Pharmaceutical Chemistry on new molecules against HCV. Responsibilities included but not exclusive to: - column chromatography for purification (lasting hours to days) - Rotovap vacuum pump for concentration - TLC chromatography for confirmation - Mass spectrometry sample collection & report understanding.

Course: Analytical Chemistry Lab for engineers - Helped main TAs with the students during the explanation, setting up and conducting the experiments required each session.